When it comes to fresh produce, many people’s first impression is that there is no problem in opening a husband and wife stall to support the family, but it is too difficult to make a lot of money. Is it really difficult? There is a boss born in the 70s who opened a fresh food store in a 3,500-household community. He used online and offline methods to achieve more than 800,000 yuan in the first month. Revenues are all around 2 million.
How can a fresh food store achieve a revenue of 2 million a month? Does it make you unbelievable? So how did he do it? His method is also very simple, using supply chain + property diversion + member exclusive to do it. Let's first look at his first link of the supply chain, how did it do it? At this time, you think about it, if you open a fresh food store, why should consumers come to your store for consumption?
What is the core problem you want to solve? Is your freshness good enough and fresh enough, then? Is the price still consistent with the surrounding stores, it is better to lose the discount than them, right? Then you have to do these two points. What is the problem you want to solve? Is it to optimize your supply chain?
So how to optimize it? His method is to source directly from the source. Of course, if you have not worked in the supply chain of fresh food, this may be a little difficult for you. For him, it is too easy, because he did it. Fresh food supply chain in the next 10 years.
After solving the supply chain problem, will the business be full after the store opens? Obviously not right, so what else is needed at this time, is it necessary to have traffic? So how do they get traffic?
At this time; we are going to talk about the second aspect of their home diversion, how to do it, think about it, there are 3,500 families in the community where their store is located, do these families have to pay every month? When they are paying for the property, the staff of the property tells him that as much as you pay for the property today, I will give you as much money for buying food. May I ask those who pay for the property at this time will they want it? Any fool would want it?
So how do you get this money? As long as those who pay property fees, scan the QR code to open their home mini program mall, and register as their home members, they can get equivalent points. For example; today you paid 680 yuan in management fees, what about this time? You can get 680 points, 1 point is equal to 1 yuan.
So what is the use of this point? You can take this point and go to their mini program mall to buy things, for example; you bought 80 yuan of vegetables, this time, you only need to use 70 yuan in cash plus 10 points to redeem, then here is Isn't it equivalent to giving you a discount of 10 yuan? If you live in this community and you get the points, will you spend it? If your head is in good condition, you will spend it?
So what is the actual effect of their move? The property fee for their community was paid from the 1st. From the 2nd, some people came back to spend with their points. What about the end of the month? They have managed 1,000 families, with a turnover of around 800,000.
You might say that they are making money. Why should the property team cooperate with him? That's because the property can get a 1% share. Didn’t I talk about it earlier? When paying the property fee, everyone has to scan the code to become a member to get points. In fact, at this time; the scanned code is the property's distribution QR code. As long as it is a person who enters the mall through this QR code, purchase For any product, other properties have a 1% share.
You might say; 1% is not much? Is there a lot of one single two? But they have managed to have 1,000 families in one community. Does that add up? What is the minimum cost for a family to buy vegetables and fruits for a month? Is it about 2,000 yuan? How about 1,000 families? Here is 2 million, 1% of 2 million, does the property need to take 20,000 yuan, just do a job, and then lie down to earn 20,000 yuan every month, why not do the property, unless he is like Jack Ma, He doesn't like money, right.
You are not right. The property will give you points once. After they spend the points, it will be the original price. After the original price is restored, will these people still come to spend? Yes; if their family does not make the last link exclusive to members, some customers may be lost.
So how does their family member exclusive do? When your points are almost exhausted, they will tell you that as long as your consumption reaches 68 yuan today, you can become our member. After becoming a member, all products are at the member price. You see; is it easy to spend 68 yuan? Does this bind customers at once?
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