Hi! Do you, who do face payment, consider elderly users? Their privacy is more likely to leak, and you need to provide them with an extra defense in product design.
Hi! Do you, who are doing financial intelligence, consider elderly users? Their physical and mental condition and acceptance level need you to give them more convenience in the service scene.
Hi! Do you, who are making smart life products, consider elderly users? Their ways and habits of food, clothing, housing and transportation are somewhat different from those of young people in terms of product functions.
Hi! All of you in the Internet industry, have you ever thought about the products you plan, develop, and promote every day. Will your parents, grandparents and grandparents use them?
Will the ageing and barrier-free reforms that Internet applications need to do this year also affect your work or even your assessment? Can they really use the care version developed for elderly users on the product?
It is predicted that my country’s elderly population is expected to exceed the 300 million mark during the "14th Five-Year Plan" period, and it will move from mild to moderate aging. What's more serious is that they may be eliminated by a digital lifestyle because they can't use the Internet.
They were driven off the bus because they did not have a health code; because they had to complete face recognition, the 94-year-old was held in front of the bank smartphone; because they could not distinguish the authenticity of the information, they were deceived and transferred away their property... Such a society News is not uncommon. Perhaps the news seems to be far away. Our parents and grandparents will be waiting for us to help them solve the problems encountered in using smart products, such as 5G smart phones, fashionable Internet APPs, smart home appliances, etc. What is given to them is not a convenient way of life, but the troubles caused by the digital divide.
These troubles, which are caused by product design, can also be eliminated through product aging and barrier-free design.
In response to the crisis of the digital divide for the elderly, the Ministry of Industry and Information Technology launched a one-year "Special Action for Internet Applications to Adapt to Ageing and Accessibility", so that all Internet applications and intelligent products can be used by the elderly and various types of disabled groups. Real technology benefits everyone.
At 20:00 on January 26 (Tuesday), the Information Accessibility Research Association will open a class. Specially invite obstacle user research expert Chen Lan and Harvard University Master of Design Chelsea W to talk with you about how to make Internet products suitable for aging. !
Share content
1. Analysis of the pain points of the elderly group
Draw user portraits based on the physical and psychological needs of the elderly, contact the national aging process and current affairs policies, and analyze the pain points of the product market;
2. The relationship between ageing and accessibility
Interpreting the technical logic of ageing adaptation of Internet products, and analyzing the relationship between ageing services and information accessibility;
3. How to make
products suitable for aging share the direction and key points of the transformation of products suitable for aging from product logic, user experience and detailed design
4. Thinking
about the ageing of Internet products. How do we think about the ageing of products?
If you plan to develop smart products suitable for the elderly, you must share this live broadcast to be a developer who can distinguish the underlying logical relationship between aging and barrier-free technology!
If you want to modify the product for aging, or design the highlights of barrier-free features, you must share this live broadcast to take you out of the misunderstandings of solid thinking in product design!
If you want to understand the social value that can be brought to the company behind the ageing, and hope to plan a public welfare communication for the product with the help of the ageing issue, this live broadcast will provide you with new ideas!
If you are a user who cares about how the elderly live in the information society, you can also listen to our sharing, understand the needs, characteristics, and difficulties of the elderly in Internet use, and learn the direction of breaking this fog. Perhaps you will be more patient with the elderly at home and lead them into the Internet world you are already familiar with in a more suitable way.
Guest introduction
Chen Lan has a
master's degree in msw from Fudan University and is currently an expert in barrier users. He has led a number of special user needs research projects for disabled groups. It provides an extremely important reference for the barrier-free optimization of many national products including Huawei, JD, and Alipay. He has led dozens of surveys on the needs of barrier groups in different industries, and the research results have been quoted by the "People's Daily", and participated in the barrier-free legislation research project of the National People's Congress. He has rich experience in insight into the behavior and habits of disabled groups such as visual impairment, hearing impairment, physical impairment, and the elderly.
Chelsea W.
Master of Design at Harvard University, science and technology. Won the 2016 VELUX Grand Prix Global Champion and Asia Pacific Champion. In 2019, he conducted research on disability science and technology at MIT PPAT and cooperated with BostonHome, the first rehabilitation institution for the disabled in the United States. In 2019, he participated in the research of Harvard University Human-Computer Interaction Laboratory. He once worked in ByteDance's public welfare product department and has rich experience in Internet product design.
Live benefits
1. To participate in the live broadcast, you can communicate and consult with the lecturer one-on-one to gain in-depth understanding of barrier-free and age-appropriate knowledge;
2. Share the live broadcast poster to the circle of friends, and you will have the opportunity to participate in the lucky draw and draw a small gift.
Live registration
Live broadcast time: January 26, 2021 (Tuesday) 20:00.
Registration method: Scan the QR code of the poster below and enter the [Live Registration Group] to get the live link!
