The pneumonia epidemic in early 2020 has severely damaged the national economy, and all walks of life are suffering, and clothing stores are no exception. The physical stores are collectively closed and there is no offline traffic. Live delivery of goods has become a life-saving medicine for clothing stores. Through online live broadcast sales, the company's economic system was stabilized and the difficult period of the epidemic was overcome. Now that physical traffic is slowly returning, and online live broadcasts are gradually stabilizing, merchants will have more time to optimize live broadcast effects and increase live broadcast sales. Today I will talk to you about how to make good use of the language of the clothing store to increase sales
in the live broadcast room ! The anchor is the mainstay of the live broadcast room. Recommend the use and advantages of the product to users through the host’s display and description. Only when the grass is planted successfully will the user have the idea of buying. Therefore, how to speak nicely during the live broadcast is an important professional ability for the anchor.
1. There is communication
The live broadcast is not a solo, the anchor needs to establish a basic communication and interaction scene with the user.
At the beginning of the live broadcast, when the number of people in the live room is small, the anchor can interact with users to talk about where and what everyone is doing, or conduct some small sweepstakes to warm up the atmosphere in the live room in advance and mobilize users' watching emotions. For example: Where are the friends in the live broadcast room? Use this to start the topic.
During the live broadcast, pay attention to whether users in the live comment area have questions, or give detailed answers to frequently-occurring questions, to help users solve their doubts, and at the same time, let users feel valued and stay in the live broadcast room.
2. Tell a story
The tone of the anchor's speech determines the overall atmosphere of the live broadcast. Wechat account: Lankemo Class shared that it introduced products bluntly and answered customer questions. There was no ups and downs, and it would only make the traffic in this live broadcast room gradually return to zero. The anchor can promote the product in a perceptual tone like telling a story. It is not limited to the content of the live copy, but can also add some real stories related to the anchor in time to express it. This kind of live broadcast will be more real, with stronger rendering capabilities, and users The ability to accept will also increase.
Pay attention to the following three points during live broadcast:
01. Describe the details in detail (more real)
02. Descriptive meaning (related to the product, the audience has the value of listening)
03, ups and downs (flat will be very boring)
04. Join feelings.
3. Basic speaking skills for live broadcast
The first two points are about the communication methods that the anchor should pay attention to during the live broadcast. The following are the words skills that the anchor needs to pay attention to in each live broadcast:
01. When a new user comes to the live broadcast room, he must give a certain welcome, let the users feel that they are valued, and make them willing to stay in the live broadcast room.
02. The live broadcast room needs attention, and the anchor should properly guide users to pay attention to the live broadcast room through benefits, so as to increase the stock of businesses.
03. When chasing orders, language guidance is very important, and many users hesitate to buy. Official account: At this time, the host needs to use some qualifiers to promote the order, such as "limited time", "limited inventory", "only this time is the lowest price", "last three minutes" and so on. , Thereby increasing the speed of users placing orders and achieving live broadcast goals.
If the anchors of clothing stores want to improve their verbal skills in sales, they need to understand and adhere to the "ten thousand hours rule": keep talking, keep imitating, keep innovating. There is no shortcut to cultivating the professional ability of an anchor. Whoever is more demanding of yourself is more likely to succeed. The sales volume of live broadcasts will also give the hardworking anchor a perfect answer.