With more and more expensive traffic and more and more difficult to acquire new users, it is important to optimize user experience and increase user stickiness to increase retention. This requires mobile application developers to provide tailored content, appearance, and style for different users, and to follow suit.
Huawei Analytics Kit combined with Remote Configuration can help you solve this problem conveniently and efficiently!
What are Huawei analysis services and remote configuration services?
Huawei Analytics Kit is a free cross-platform (Android/iOS/Web), multi-device (mobile phone/tablet, etc.) data analysis service that can automatically generate more than ten types of analysis reports based on user behaviors, events and other content. Help application operators to clearly understand user behavior and achieve data-driven lean operations!
The remote configuration service (Remote Configuration) provides the management console and client SDK, and regularly obtains configuration items from the cloud side. You can easily achieve presentation to segmented users based on the user attributes and audience groups provided by Huawei analysis services without re-release of the version. Personalized application content and appearance.
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It supports flexible control of the target groups that the configuration items take effect according to version, system, country, language, time, percentage, user audience and user attributes.
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Supports historical version management of up to 90 days and up to 300 configuration versions, and can realize version one-click rollback.
- Support real-time push of configuration changes to achieve faster terminal application updates.
Examples of usage scenarios of Huawei analysis service combined with remote configuration:
Example 1: For a certain film and television application, through Huawei analysis service, it was found that the top 3 active users were animation fans, antique drama fans, and suspense drama fans. Therefore, different application styles were displayed for these users to further improve Increased user activity.
Example 2: For an e-commerce application, during the March 8th Festival, through Huawei's analysis service, it was found that the buying behavior of men and women was quite different. Therefore, different application appearances and product contents were displayed for men and women to promote purchase conversion.
It only takes 5 minutes to integrate Huawei analysis services to achieve precise segmentation of users and customize personalized application content!
For more information about Huawei analysis, please visit the official website of "Huawei Developer Alliance">Development>Analysis Services to find us quickly. We look forward to your joining!
Original link:https://developer.huawei.com/consumer/cn/forum/topic/0203469790713870211?fid=18
Author: HUAWEI-HMS Core