People who do business through WeChat probably have been blocked by friends because they posted advertisements. In fact, it is not difficult to understand that the first reaction to anyone who sees an advertisement is to block it directly and clean up the circle of friends. Now that the era of daily advertising and sales promotion has passed, it is impossible to obtain accurate customers, and the conversion rate of customers is extremely low.
Many people complain that WeChat drainage is difficult, but it may just be that you have done too much useless work, and you will naturally find it difficult if you are not pleased, and even a little desperate. Marketing market information is changing rapidly, but it is inseparable. Some laws and methods can be grasped. The central idea of WeChat drainage has never changed. So how does WeChat attract customers?
01
Many people can't figure out why no one is interested in posting advertisements in Moments, so at least we should understand why we have so many mobile phones. It is nothing more than hoping that the number of friends the better. What is the difference between 500 people seeing an ad and 5000 people seeing an ad? How does WeChat attract customers? Understanding the quantitative change in the number of WeChat friends can trigger quality. If you want more and more business customers, you should at least increase the number of users.
02
The number of WeChat users has increased, so the best way to split is to let them actively forward the content of your marketing activities. Using fans to drive more people around to join is much better than trying to add people crazily one by one. This is the charm of WeChat drainage.
There are many WeChat drainage routines, but they must be centered around one center, which must be related to the vital interests of customers. So if you want them to take the initiative to help, you must make them profitable. Accurate customers are eligible to receive direct benefits. Free merchandise, or relevant incentives, are the main reasons that attract them to actively help forward.
03
Any company or individual would not want their hard-earned fans to be lost in vain, so it is not good to be limited to friends. How WeChat attracts customers is naturally inseparable from social marketing.
Operating a community is a long-term job, because fans are not very fixed, so fans must be turned around and other fans will be brought into the group uninterrupted. Let fans realize the value of the community, free courses, trial products, bonuses, coupons, etc. can all retain fans. As long as we ensure the long-term operation of the community, there will not be no fans.
How to attract customers on WeChat, the first step is to find a way to obtain a certain number of fans, the second step is to use fans to carry out fission and drainage, and the third step can consider using Jinqunbao software to do community operation and management. You can take these three steps slowly, and you can't eat hot tofu in a hurry.