What content is simply judged as high-quality content by Baidu?
This topic is a cliché and endless topic for webmasters or SEO circles. With the constant iterative update and more intelligent search engine algorithms, the criteria for judging high-quality content also have different requirements at different stages. So what kind of content is rated as high-quality content? Let me discuss it with us.
First, let's talk about a concept called "useful content production". I have been asking some questions from my students, clients, and friends in the industry. They all reflect a problem in disguise, that is, inventing content for the sake of inventing content. But how many people have thought that the content you invented is actually searched by people on search engines? If there is no search, even if you get a good ranking, will it bring traffic? So it becomes very useful to produce useful content important. To measure usefulness or not, we can create content based on keywords that can clearly capture user needs, such as word digging tools, data analysis tools, and on-site search.
Then there is "the title matches." If the purpose of your title and the description of your content are not the same, even if you get a certain amount of search source traffic in a short time, it will not last long. What the title says, the content should be written. And do our best to meet the needs of users.
When you decide that the topic of your article has user needs, and the content can handle the needs of most people. Then good content is created by you, but can it be said to be high-quality? Not necessarily, because there are some elements as follows.
Page opening speed
The speed of opening a webpage affects two points. The first is the user's experience of visiting the webpage. The purpose of the search engine is to better satisfy the user's experience, but you let the user from the very beginning. Visiting your website becomes laborious. Baidu’s classmates have also mentioned before that mobile web pages with a speed of more than 3 seconds are directly classified as waste pages. It can be imagined that even if you have the best content, it is not worth it if the user access is difficult.
The second point is crawler grabbing. If the opening is slow, crawler grabbing will be difficult. Think about it from the point of view of a search engine, crawling is also a program operation. It takes 1 second for a program to open a web page when it runs on you, but it only takes 100 milliseconds to run on others. And you take up the resources that the crawler can crawl a web page to crawl your one. In other words, I will also adjust the crawl level of your website in order to save resources and crawl more webpages. The fewer crawls, the less chance of entry. Without input, what about ranking and traffic? The
text is readable and the
content can be read, but it is very laborious, okay? Do you really think that the search engine can't recognize it today? For example, the content block itself, the original text is set to black font or dark gray Fonts are very nice. However, for some other purposes, it is necessary to set it to light gray or a color that is closer to the background of the web page, which is not good for the user's experience. The same does not count as high-quality content.
For example, the font size setting is too small, the stages between texts are too tight, and even overlapping will affect the user's experience to a certain extent.
Your article looks laborious. I used the search engine to find so many results. Why waste time with you? Just close your web page and find the next one!
Set in the main content
The main thing here is that for the main content itself, such as the content part of the article page, we will set some bold, red (highlighted), and anchor text links. But these three points remain on too many sites years ago. If it is a keyword, give a link, point to the home page, point to the column page, point to the channel page; if it is a keyword, bold or highlight it so that it can be highlighted, so as to deceive yourself in doing SEO optimization. Practice should not be like this. These points are all very small elements, and it is better to use these details reasonably than to work hard in this area. The sentence or vocabulary improvement in the article that needs to be highlighted will be highlighted. In the process of writing the article, some words or knowledge points are mentioned, and the user may not understand or be interested in checking, and the link is set.
In fact, if you follow this normal method, you will find that the links you want to add and the excellent settings for the text are also in line with some SEO techniques and methods. Therefore, to correctly understand the meaning of these details, and to set reasonable settings, sometimes is doing SEO. Don't use the thought of SEO to set content, use the thought of setting content to do SEO, this is the right way.
There are three points in the layout of web page layout
. The first point is the presentation position of the main content. The content that the user needs most is not presented in the most important position. Is this okay? For example, an article page, the user just wants to read the article, but you But let the user scroll down two screens to see the main content, this layout is very infuriating, even if you think that the important content of your company is displayed on the content, but the user pays attention to the content itself, he has to deal with it own needs. Others are less important than this.
The second point is the surrounding referral information outside the main content, such as the latest referrals, popular referrals, guess what you like, related articles, etc. The names are different, and the retrieval logic is different, but the nature is basically the same. How relevant are these referral information to the main article at that time? The higher the correlation, the greater the potential demand that users can discover. For example, you are reading an article titled "What content is judged as high-quality content by Baidu", and what is recommended to you is There are "a few points to note about high-quality content", "how original articles become high-quality content", "several propositions about high-quality content"..., these are all things you need to see. Not only does it increase the PV of your visit to this site, it reduces the bounce rate. It also improves the keyword density of the web page at that time!
The last one is advertisements. We all know that pop-up advertisements block the theme content and affect user experience and trust. However, the "many" flash images, dynamic ads, and cross-advertising of the main content on your page are all harmful to the user experience. Therefore, the reasonable allocation and placement of the position and number of advertisements, the presentation position of the main content, etc. are the greatest assistance to users. Assisting users is equivalent to assisting the search engine to deal with the problem of finding user experience. Why not get traffic?
Original Content
Original content, we should understand, but it is necessary to mention it here. Originality has always been a point we pay attention to, but not all original content can achieve good rankings. Summarizing the other points I mentioned above, you will find that in addition to the major element of originality, there are many details that need attention.
Original content should be in demand, and you should not blindly make your own title; your content should be consistent with the title and text, not the title, the content, and the user's practical needs; the text must be readable, not because of Other intentions affect the normal reading of users; the page speed should be opened faster, the faster the better, there is no limit; if the content is outstanding, it should be outstanding, and the anchor link should be added as an anchor link. Don't worry about so-called over-optimization, as long as you set it up with the intent of producing content, not producing content for SEO.
In practice, what Baidu understands is high-quality content that is genuinely helpful to users, accessible to users, and not misleading. When we are creating content, we think about the problem from the point of view of the search engine. We can see a lot of things from the point of view, not just because I learned SEO like this. We all say that doing this is more conducive to SEO, etc. Etc., these are not necessary. The existence of the search engine is because there are many people who have the need to find information, and its intention is to help such people find the information they want faster, more accurately, and more directly. This web page will make its users very satisfied to read and deal with their own needs.
We create content with this intention in mind, so why not provide it to search engines and not be rated as high-quality content?
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