The product manager of Zizhuyun Technology pointed out: Under the impact of e-commerce, the physical retail industry seems to be on the edge of a cliff, and the rise of the O2O model has brought hope to the physical retail industry as a key part of it. O2O, this business model that belongs to the great presence of Internet e-commerce companies, can enable brick-and-mortar retail companies to find a chance to turn around in the case of a large number of O2O companies closing down last year? No one dares to assert. But one thing is for sure, the environment facing retail is tougher than ever. Retail companies are facing unprecedented market challenges.
1. Go online and offline
The high growth momentum of e-commerce has basically ended, and in the future, it will enter a new stage of competing with brick-and-mortar retail for the market. In terms of the growth rate of the entire Internet, the real effective growth rate of several major platforms is more than 20%, and this will bring about a rebalance between online and offline, including consumer personalized choices, capital re-examination of the industry, Regulators are more stringent on e-commerce and offline and offline companies have restructured their perceptions of business models.
2. Brick-and-mortar retail ushered in the opportunity of O2O development
It should be admitted that the omni-channel of China's retail industry is still at a relatively elementary level. Therefore, when Internet companies blindly follow the trend in the O2O field, and the enthusiasm of capital returns to calm, O2O will truly usher in a benign development space, and brick-and-mortar retail enterprises will have a real opportunity to develop in O2O. More importantly, the O2O projects of these Internet companies have never actually created new demands, but only tried to meet the demands in another way through Internet technology. capacity for new needs.
3. O2O shortcomings of brick-and-mortar retail companies
The Internet and the physical retail industry have been shouting for so many years, what exactly is O2O? When the market is moving from chaos to regulation, the O2O business model no longer charges with unnecessary money-burning wars. It has abundant offline resources and is online. The brick-and-mortar retail enterprises that have gradually found their way can effectively integrate resources for their own O2O business, and find a foothold in the market through the dual differentiation of business models and products and services. Therefore, when the glitz of the Internet bubble dissipates, the opportunity for brick-and-mortar retail companies to turn around may really come. But turnaround opportunities are not easy to come by. If they do not solve their own shortcomings, brick-and-mortar retail enterprises may not be able to find an O2O road that suits their own development.
4. Reshape O2O with digital transformation
So far, retail companies have been unable to grasp the individual information of customers, and cannot achieve accurate push notifications. And what content to push after finding consumers is even less experienced. In addition, online and offline are not connected, and information is often disconnected. What is more worthy of attention is that service attitude, product quality and convenience of purchase are the main aspects that affect the repurchase rate of consumers. However, up to now, brick-and-mortar retail enterprises have not been able to achieve unified online and offline products, unified prices, shared inventory, and seamless online and offline connection. This digital divide is very prominent. When we were quickly attracting customers through marketing, we found that the information system could not provide sufficient support: goods and order tracking could not be shared online and offline. In the process of promoting O2O, there are still many bottlenecks and shortcomings that restrict development.
O2O is by no means simply going from online to offline or from offline to offline. It is essentially an integration, that is, a very efficient and organic synergy. Online and offline must be integrated, which is an inseparable part of future enterprises, which will form a new retail method: no longer separate online and offline. Consumption will no longer distinguish between online and offline. This is the core connotation of O2O. Let the store go to e-commerce, let the e-commerce go to the store. When these two paths come together, a real fusion begins, with a new digital retail model.
This article comes from: Changzhou Micro Mall Development Company http://www.czweixin001.com/case/fenxiao/Zizhu Cloud Technology!