Huawei's new MateBook series will be released as scheduled, and it can be seen that this is Huawei's ambition in the layout of the terminal business.
It seems ambitious and powerful, but in fact, in the terminal market other than mobile phones, Huawei still has to solve at least two major problems, which can be described as even more difficult. From the perspective of the market, the scale of the smart commercial terminal market that Huawei faces is actually not large. According to data from the Huajing Industry Research Institute, the global smart commercial terminal market size in 2020 is only 18 billion yuan, and it is expected to only reach 33.1 billion yuan by 2023.
Compared with the trillion-dollar scale of the mobile phone market, the boost of Huawei's performance by smart commercial terminals may only be regarded as a drop in the bucket. In other terminal fields such as TVs and notebooks, although Huawei has entered the competition, judging from the current situation, Huawei is also facing an extremely introverted market. For example, on TV terminals, according to TrendForce data, global TV shipments will reach 210 million units in 2021, a year-on-year decrease of 3.2%. Looking back at the Chinese market, brand shipments in the Chinese TV market for the whole of 2021 will be 38.98 million units, a 12-year low.
This new MateBook series product, judging from the pre-exposed press conference pictures, it is guessed that it will be the MateBook 16 2022 version. According to the analysis of netizens, this new product is not very user-friendly. Among them, the most criticized guess is: MateBook Still no full-featured Thunderbolt interface, no dual hard drives, not ultra-thin enough, no discrete display, short battery life, hot body, and no magic os for windows compatible soul. Perhaps Matebook 16 2022 will be a core product, and it also gives the definition of the narrowest frame, and it will upgrade the 12th generation Core processor, etc., but the practicality of pricing and performance remains to be seen by users.
According to Strategy Analytics data, currently in the global notebook computer market, the top players are Lenovo, HP, Dell , Apple, and Acer, each accounting for 23%, 20%, 16%, 10%, and 7% of the market share. , with Huawei's current shipments, it can only be classified into the column of Others.
In China, Huawei once rushed to the second place in the country in the notebook terminal market. But at its peak, Huawei's notebook shipments in a single quarter were only 1.3 million units, which was far behind Lenovo's 5.6 million units.
In terms of smart commercial terminals, Huawei's opponent is precisely Lenovo. Judging from Lenovo's annual report data, Lenovo's PC market share in China will reach 43.7% in 2021, ranking first. How to defeat this giant, only ambition and ambition are far from enough.
Finally, I hope that Huawei will really enter the terminal market in the near future, not only from the perspective of actual use by users, but also through word of mouth.