If you let customers feel that they are taking advantage every time they buy something, will they come to you every time to spend? So how should this model be designed?
For example, if you open a supermarket and a customer spends 200 yuan, you can give him a 20% discount, but this may be a one-time consumption. If you can let him spend 10 yuan to apply for a membership card, he can spend 200 yuan today. Forty yuan can be cashed back to his card, which can be used as a cash deduction next time, so will your store be the first thing the customer thinks of next time they spend?
And with this membership card, every time the customer spends in the future, you can get 20% cash back to his membership account, which will firmly lock our customers, and you can also apply for the membership card All the ten dollars will be returned to the employees, so that the employees can turn every customer who enters the store into our member. Do you understand, this is the consumption rebate lock-up model.
Traditional enterprises want to transform and use the Internet to achieve breakthroughs in private domains. There are many methods. Among them, the community model is more and more valued by enterprises. The group private domain promotes products to bring more fans. If you want to do a good job in community marketing, there are many details.
1. Build community value
For each community to have independent existence value, the first step is to figure out what specific value our community can provide, which are actually our products and services.
2. Increase user stickiness
The community can directly reach these users, through emotional management and in-depth interaction, so that members can trust the merchant, which can not only achieve economic returns, but also help the development of the brand.
3. Mining value pain points
Digging pain points is an indispensable part of every marketing and a prerequisite for a deal. By digging pain points to build trust and enter the hearts of customers,
4. Product conversion and purchase
Constantly provide customers with valuable information, cultivate user loyalty, and over time, transactions will naturally occur.
5. Build a community brand
After the first sale is completed, it cannot end here, but to maintain old users, build a community brand, and launch more products for secondary sales in the future
Finally, community marketing must not pull users into the group, release a lot of discount promotion information, and add some pictures without a sense of luxury, which will only make users suspect that they have entered a street stall group.
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