Modern young people don't like boring leaflets, but prefer an interactive experience. This is why the leaflets of shops and enterprises have been eliminated in recent years, because the content of the leaflets is boring and the style is the same. , users have long been visually fatigued, and no longer believe in fancy slogans. In the digital age, 3D panoramas can provide consumers with a highly immersive experience, allowing consumers to actively and intuitively understand products and services, thereby increasing their willingness to purchase.
Nowadays, 3D panoramas have become an increasingly popular digital marketing tool, which not only brings users a highly immersive experience, but also has a wide range of application scenarios. So how can businesses make high-quality 3D panoramas?
1. Marketing advantages of 3D panorama
Intense visual experience: 3D panorama can provide consumers with a highly realistic virtual reality experience, omnidirectional perspective, 1:1 realistic scene restoration, immersive roaming experience, such a shocking visual experience subverts the traditional image Display forms of 2D content such as text and video. The 720° 3D visual experience allows consumers to understand the appearance, features and functions of the product more intuitively;
Rich interactive functions: A variety of interactive elements can be added to the 3D panorama, such as hot spot annotation, audio implantation, video embedding, AI digital human guide, etc., allowing consumers to interact with products at a deeper level and in a variety of ways The function makes the 3D panoramic content richer and enhances the stickiness of consumers;
Multi-channel dissemination methods: With its interactive and immersive features, 3D panorama creates a refreshing and novel experience for users. Programs, Douyin, Kuaishou, Meituan, Ctrip, Fliggy, official website, etc. The blessing of multiple communication channels can greatly improve the exposure rate and communication efficiency of products.
2. 3DVR panoramic production skills
In the process of 3D panorama production, panorama shooting is a very critical link. Only by choosing the appropriate panorama shooting equipment and shooting angle can the stability and quality of 3D panorama shooting be guaranteed; in the process of image quality processing, more attention should be paid Some operation skills, such as color correction, noise removal, etc., and the interactive interface are produced in the post-production, so as to produce high-quality 3DVR panoramas.
1. Shooting equipment: Different scenes have different shooting requirements, so the shooting equipment used is also different. For example, when shooting indoors, you need to use a stable tripod and a panoramic camera; when shooting outdoors, if the weather is sunny and the wind resistance is small , you can use drones for aerial photography, but the weather is changeable and you need to use other shooting equipment that can resist environmental interference.
2. Image mosaic processing: After the image is taken, it is necessary to perform color correction, noise removal and other processing on the image, and then use professional stitching software to stitch multiple captured images into a panorama. During the process, it is necessary to ensure that the stitching is coherent and natural.
3. Optimize the interactive interface: users explore the 3D panorama scene through a variety of interactive operations, so we can embed various marketing interactive functions in the 3D panorama, such as voice explanations, electronic albums, carousels, QR codes, etc. .
The zooming of 3D panoramas, the automatic rotation of images, and the switching of scenes are all interactive methods, which allow users to feel the charm of 3D panoramas and explore different scenes and environments more immersively.