In 2023, if there will be any new changes in live delivery, it is that competition is becoming increasingly fierce, and normalized live delivery has become an indispensable marketing link for many brands.
Live streaming helps brands break through geographical restrictions, provides consumers with a sense of interaction similar to offline activities, and enables brands to achieve in-depth social interaction with consumers online and efficient two-way communication.
The development of live broadcast data analysis tools provides a starting point for brand digital live broadcast operations, helps companies build private domain traffic pools, and realizes user accumulation and repeated access.
The digital operation capability of the live broadcast room has become a key weight in brand competition.
In the past December, as the brand's super live broadcast AI Copilot, Whale Cast has launched a series of new functions, from live broadcast scheduling, live broadcast field control, live broadcast replay and other scenarios, to comprehensively empower the brand's live broadcast operation optimization and improve operational efficiency , to help brands better cope with fierce market competition.
01
Whale Cast
Your digital live broadcast operation assistant
02
Live scheduling management upgrade
Efficient coordination of scheduling information
Although Internet e-commerce has evolved to its ultimate form - live delivery with goods, many brand live broadcast operators still lack professional scheduling tools when doing live broadcast planning, and stay in the daily schedule management with Excel spreadsheets stage, typesetting information changes, live broadcast status changes, anchor live broadcast time statistics, etc., all rely on manual maintenance, which is not only inefficient, but also error-prone.
In December, Whale Cast added an anchor scheduling management tool, through which brands can manage anchors more intelligently and plan live broadcast tasks.
In Whale Cast, the person in charge of the live broadcast can easily create, view, and manage all live broadcast tasks and status through the schedule calendar , and the scheduler and the anchor can efficiently coordinate schedule information online.
In addition, the actual live broadcast is sometimes inconsistent with the plan, and there are situations such as temporary replacement of the anchor, and the inconsistency between the actual live broadcast duration and the scheduling plan, which is not conducive to subsequent analysis of the corresponding anchor.
Through Whale Cast, the person in charge of the live broadcast room can check and correct the actual live broadcast time period of the anchor during the replay stage of the live broadcast , and the replay data is more accurate.
03
Live field control data alarm
Optimizing Operations Smarter and Easier
During the live broadcast, in the face of fluctuations in core data indicators such as GMV and online numbers, field controllers and anchors often rely on personal experience and cannot quickly and quickly make strategic adjustments. As a result, key nodes are often missed, resulting in poor conversion results.
Different types of live broadcast rooms have different emphases on "carrying goods", "product promotion", and "retaining investment". In Whale Cast, field control can customize and configure alarm rules for core data indicators according to needs .
You can preset the alarm frequency, let Whale Cast remind you of abnormal data fluctuations in time, and provide you with targeted optimization operation suggestions based on the alarm information, making your strategy adjustments more timely, intelligent, and easy , and helping you improve conversion efficiency.
04
Remaining capital view data indicators
Empower live broadcast insight review
The marketing application scenarios of the live broadcast room are various, and the data requirements of different positioning live broadcast rooms are also different.
For example, the "carrying view" in Whale Cast focuses on e-commerce, while the "product promotion view" focuses on marketing and brand promotion . The demand for the collection and analysis of investment clues in the live broadcast room of “retention category”.
With the help of "retaining capital view", industries such as automobiles that pay more attention to capital retention clues can focus more on data retention and analysis of scenes such as live broadcast field control and live broadcast replay, gain insight into the growth trend of live broadcast rooms, and tap the value of consumers' full life cycle.
Overview of the live broadcast data of "Reservation Capital View":
"Reservation view" in the scene of live broadcast control:
"Capital retention view" in the scene of live replay:
05
Subscribe to the review report on WeChat
Handy recovery anytime, anywhere
After each live broadcast, operators need to view and analyze the data of previous live broadcasts on the computer side .
With the help of the new function of Whale Cast, operators only need to follow and subscribe to the WeChat service account "Weiwei Kaibroadcasting", and they can view live broadcast replays (content analysis + live broadcast diagnosis), live broadcast daily reports and other content reports on the mobile phone anytime, anywhere, enabling timely operation Focus on business goals and process indicators, and quickly discover live broadcast problems.
epilogue
With the help of Whale Cast, the brand can take advantage of the situation and build its own live broadcast & short video data analysis and operation capabilities. Whale Cast will continue to provide brands with one-stop products and solutions covering before, during and after the live broadcast , improve the overall live broadcast operation capabilities of the brand live broadcast in terms of field control, replay, delivery and data analysis, and truly help brands understand customers better , to enhance the competitiveness of brand live streaming.