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In the early morning of September 13th, Beijing time, Apple's new product launch conference was held as scheduled. The biggest focus of this conference was the iPhone 15Pro series, which includes four models: iPhone15, 15Plus, 15Pro, and 15Pro Max. It will be available for pre-order on September 15th and will be released on September 22nd. The release of the iPhone 15 series also represents the retirement of the Lightning interface, which has been working at Apple for 10 years.
The theme of Apple's press conference is "Curiosity Comes to the Top", but this event that belongs to Apple was unexpectedly stolen by Huawei. As a result, #huawei conference# became the top trending search topic, opening up the positive relationship between Apple and Huawei. duel.
Regarding the release of new iPhone 15 series models, industry professionals have different voices. Some expressed the view that the new models are slightly mediocre. They believe that compared with previous years, the extent of this upgrade is relatively limited. However, some people believe that the Apple 15 series is expected to help Apple become the global smartphone champion for the first time.
This most high-profile competition in the mobile phone industry is attracting attention, and there are more stories hidden behind the competition. Chips, functions, and ecosystems all have tough battles to fight.
Toothpaste-squeezing iteration
A point of complaint in the industry is the toothpaste-like innovation of the iPhone. Data Monkey compared the main functional points of recent iterations of the iPhone. (Such as chips, cameras, systems, designs, and newly launched functional points in each generation).
So what is the difference between the iPhone15 series and the previous one? Price increases, chip iterations, charging interfaces and appearance changes are the main changes in the iPhone 15 series.
1. Charging interface and data transmission:
The entire iPhone 15 series uses Type C interface, which is different from the previous Lightning interface. This change not only provides higher charging efficiency, but also supports faster data transfer speeds. In terms of transmission rate, the iPhone 15 series basically uses USB 2 specifications, which is equivalent to the Lightning interface, while the Pro series has been upgraded to USB 3 specifications, which can reach a maximum transmission speed of 10Gbps.
2. Chip upgrade:
iPhone 15 and 15 Plus are equipped with the new A16 chip, which uses a 4nm process technology. The iPhone 15 Pro and 15 Pro Max introduce the more advanced A17 Pro chip, which uses a 3-nanometer process technology. The A17 Pro chip improves graphics processing performance by up to 70%, and has up to 4 times the ray tracing speed, 20% graphics processing speed, and 2 times the neural network engine speed.
3. User interface:
The entire iPhone 15 series is equipped with "Smart Island" and has canceled the mute button and replaced it with a customizable Action button. This change allows users to switch key functions to focus mode, flashlight, camera, etc. according to their needs, improving the versatility of the phone.
4. Price increase:
The starting prices of iPhone 15, iPhone 15 Plus and iPhone 15 Pro remain the same as the previous generation. However, the price of the 256GB memory version has increased by 100 yuan, the 512GB memory version has increased by 300 yuan, and the price of the iPhone 15 Pro 1TB memory version has increased by 500 yuan. This means that you will have to pay more to buy iPhone 15 series phones with higher memory capacity.
Head-to-head confrontation
At noon on August 29, Huawei officially released a Weibo post announcing that Mate60 Pro was officially on sale in Huawei Mall. This sudden and quiet release brought a huge impact to the mobile phone market, and it also represented Huawei's glorious return after three years of being pressed on the pause button. What kind of sparks will there be in this collision between Huawei and Apple's new phone releases? Next, let's compare the two new products.
As far as the operating system is concerned, Huawei's Hongmeng system focuses on localized updates and introduces special features such as smart payment and Sudong emoticons, which may be more suitable for the needs of domestic users. iOS has always been known for its simplicity and smoothness, but it may be slightly lacking in localized features.
As far as satellite communications are concerned, the Beidou two-way satellite communications equipped on Huawei Mate 60 have higher availability in China, which is an important advantage for specific user groups. Huawei is equipped with Lingxi Communications and Ark Engine, which may provide better Signal quality and daily use experience. The iPhone 15 Pro may rely on other satellite communication technologies and may have relatively low availability in China. The iPhone 15 Pro series also provides excellent communication quality, but the specific performance may require further comparison and testing to determine.
In terms of appearance, the Huawei Mate 60 series has been replaced with Kunlun glass and a second-generation Xuanwu frame. The material of the iPhone15 Pro series is said to be made of aviation-grade titanium. In comparison, the iPhone series weighs 187g, while Huawei weighs 209g.
In terms of imaging, Huawei has a three-camera lens module of 50 million + 12 million + 12 million, while Apple has a dual camera of 48 million pixels as the main camera. In comparison, Huawei Mate 60 has a three-camera lens module with higher pixels, which may It performs better in terms of full focal length coverage and image quality, and Huawei's full focal length coverage is better.
In terms of processor, Apple is equipped with the A16 processor, and Huawei is equipped with the Kirin processor. In terms of performance, the Apple A16 processor may be more powerful than Huawei's Kirin processor. However, the Hongmeng system’s access to the Pangu model and Xiaoyi, the built-in AI assistant in Huawei mobile phones, have added some unique features to the Huawei Mate 60 series. This has also become one of the major selling points of Huawei Mate60 series.
In terms of configuration, Huawei offers a larger storage option of 12GB+512GB at the same price, which may be more suitable for users who need large memory capacity. Apple only has 128GB of memory. In terms of storage, Huawei is better. In terms of charging and battery life, Huawei supports 66W wired + 50W wireless charging and reverse charging. Apple is still the same as the previous generation machine. From this point of view, Huawei has a better experience and faster charging.
Taken together, Huawei has greater advantages in terms of features and functions, while Apple is stronger in terms of performance. The two phones have their own advantages in different aspects. The Huawei Mate 60 series may be more attractive in terms of features and some hardware specifications, while the iPhone 15 Pro performs better in terms of performance. Users can choose according to their own usage scenarios and Prioritize your choice.
It is worth noting that after Huawei launched or pre-sold new phones, Huawei-related concept stocks started a "limit-up trend" in the A-share market. Apple's stock price began to fluctuate and fall. From September 1st to September 12th, Apple's stock price fell by 6.16%. On the day of Apple’s press conference, Apple’s stock price fell 1.71%.
Localization is imperative
With the return of Huawei, the mobile phone market will be booming again in 2023, and the domestic mobile phone market pattern will also change accordingly. While domestic mobile phone terminal brands are rising, it is closely related to the supply chain. There is no doubt that the domestic mobile phone terminal brands will Rise is inseparable from the support of the supply chain.
A Reuters analysis of Apple supply chain data shows China's prominence in Apple's global manufacturing is declining. In the five years to 2019, China was the main location for 44% to 47% of its suppliers' production bases, but this dropped to 41% in 2020 and 36% in 2021. As Apple reaches a cooperation agreement with TSMC to ensure that all components in its supply chain come from TSMC, more Chinese manufacturers may be kicked out of its supply chain in the future. But this may allow my country's mobile phone manufacturers and my country's semiconductor industry to embark on a healthier and independent development path.
In contrast, Huawei's suppliers have basically achieved national production, slowly replacing imported products from scratch. Starting from Huawei Mate 50 series products, its domestic production rate has reached 72%. The important components of the Huawei Mate 50 series are roughly only the CPU from Qualcomm, the memory from Hynix, and some CMOS sensors from Sony. Most of the remaining components come from domestic companies.
For example, the screens of the Huawei Mate 50 series are from BOE and Visionox, the RF chips are from Zhuosheng Micro, the ODM is from BYD, the Kunlun glass is manufactured by Xinjing Special Glass, and the rest including touch and display, connectors, capacitors, etc. from domestic suppliers.
With the release of Huawei Mate60 series, it also proves that Huawei’s supply chain is further localized. Huawei has gradually built a domestic supply chain network, and has successfully replaced Android with the Hongmeng system. It has also been the first to commercialize Beidou satellite communications. Whether it is self-developed Hongmeng or supporting Beidou satellite communications, it represents the progress and leap of my country's science and technology.
So the final question is, Apple or Huawei, who will you choose?
Text: Yuanyuan / Data Yuan
