Speaking of 3D, it is estimated that many readers will immediately think of the "Avatar" series and the "Jurassic Park" series of movie masterpieces. Each frame is so lifelike and detailed that the audience can hardly tell the difference between virtuality and reality, and is completely immersed in the visual feast created by the director.
In fact, in addition to the well-known 3D film and television animation, in the construction industry, manufacturing, medical industry, and many other industries, 3D design is actually used to carry out various innovations and creations.
As the saying goes, "If you want to do your job well, you must first sharpen your tools." If designers want to create more quickly and cost-effectively, they naturally cannot do without efficient and easy-to-use 3D tools. The Adobe Substance 3D toolset that Fun Technology wants to introduce to you this time was born for this purpose.
Adobe’s layout in 3D product line
Yin Shan, head of Adobe 3D&I business in Greater China, Australia, New Zealand and Southeast Asia, revealed to Fun Technology that as a leading company in the creative software industry, Adobe has keenly observed that the development trend of various industries around the world is gradually integrating from 2D to 3D, and will eventually completely Transitioning to 3D, we began to lay out the 3D business product line as early as 2019.
On January 23, 2019, Adobe acquired the French software company Allegorithmic. At that time, the company's products included Substance Painter and Substance Designer, the texture software used in the video game development process; in the second half of 2019, Adobe once again acquired Facebook's The 2D sculpting and modeling software has been upgraded and revised to become the desktop and VR sculpting and modeling software Modeler in its 3D tool set.
After continuous research and development and improvement, Adobe has now officially launched the Adobe Substance 3D toolset. This solution is based on advanced machine learning technology and comes with rich 3D resources that are immediately available. It optimizes the 3D creation process with a more efficient workflow, allowing creatives to focus more on the creation itself, and improves ease of use, collaboration, etc. All performed well.
Adobe Substance 3D toolset
The Substance 3D toolset released by Adobe this time includes a total of 5 professional-level 3D creative software and a comprehensive set of high-end 3D asset libraries, covering the entire 3D creative process from models, materials, scene layout, rendering, and publishing, providing a platform for Entering the Yuanverse era to provide complete 3D design solutions.
1. Adobe Substance 3D Modeler: Desktop and VR sculpting modeling
Let 3D modeling flow as smoothly as painting. Flexible and powerful 3D sculpting modeling tools allow endless creative inspiration.
2. Adobe Substance 3D Sampler: From real to virtual, digitizing physical assets
The core of your 3D creative workflow. Easily convert real-life pictures into realistic 3D materials, HDR environments and 3D models. From inspiration exploration to perfect visual presentation, empowered by technology, it’s so simple.
3. Adobe Substance 3D Designer: High-end 3D material creation tool, the power of parametric creation
Professional node-based production of seamless materials and patterns, image filters, ambient lights and 3D models, everything you want, with impeccable details. Parametric creation allows all assets to output infinite variations.
4. Adobe Substance 3D Painter: Breathing life into 3D creations
It provides you with all the functions you need for 3D materials, from advanced brushes to preset masks that automatically adapt to various shapes, opening up a new experience for you to create a 3D world.
5. Adobe Substance 3D Stager: Build perfect virtual images
Your own fully functional virtual studio. Easily build and assemble 3D scenes in this intuitive layout tool, set up 3D assets, materials, lights and cameras, export and share images to media such as the Web and AR.
6. Adobe Substance 3D Assets: One-stop high-end 3D asset library
Provide your projects with professional and high-quality 3D assets that are immediately available. The asset library contains tens of thousands of parametric intelligent 3D materials created by world-class 3D artists, more than 5,000 commonly used 3D models and hundreds of lighting settings to meet the needs of users in different industries. According to your needs, you can easily adjust parameters to achieve unbounded creativity.
Significantly improve customer digital experience
"Various Hollywood blockbusters are using us to create 3D special effects, scenes, characters, and costumes. Many of them have won the Oscar for Best Visual Effects." Yin Shan said proudly. She also revealed that due to their outstanding contributions in the field of film and television animation, Adobe Substance 3D Designer and the team behind it also won the 95th Oscar Science and Technology Achievement Award.
Nowadays, in addition to movie theaters, we can come into contact with the concept of 3D immersion in many national trends or virtual museums and virtual exhibition halls. Yin Shan emphasized that because the Adobe Substance 3D toolset is so convenient and easy to use, designers and even laymen can quickly create such cool effects if they take the time to learn Adobe products. In fact, well-known brands such as Hugo Boss, Prada, Volkswagen, BYD, Amazon, NIKE, Coca-Cola, and Apple are all customers of Adobe Substance 3D.
As digital technology continues to advance, customers are increasingly expecting real-time, personalized digital experiences and interactions. As market competition becomes increasingly fierce, how to improve customer experience has become the key to success in the business world. Nowadays, 3D and immersive technologies have been widely used in our daily life, work and business scenarios, and customers also expect 3D and immersive technologies to bring them a more "immersive" immersive experience. 3D and immersive technologies will help enterprises achieve innovation and upgrade of customer experience while reducing costs and increasing efficiency, thus opening up new business scenarios and taking advantage of fierce market competition.
3D technology promotes digital transformation of enterprises
During the product demonstration session, Sun Fei, Substance 3D Product Manager of Adobe Greater China, demonstrated in detail how to use the Adobe Substance 3D toolset to efficiently and quickly transform designs, or combine 2D and 3D applications. In addition, in industries such as games, film, television and animation, e-commerce, shoes and clothing, fashion, automobiles, and industrial design, the Adobe Substance 3D toolset combines 3D and 2D to help enterprises reduce costs, increase efficiency, and achieve rapid iteration.
"In the context of the country calling on enterprises to carry out digital transformation, many of our cooperative brands, including other art colleges, factories, art studios, etc., are urgently pursuing digital transformation. Under this trend, the Substance 3D toolset It can play a very good supporting and promoting role." Sun Fei said.
Yin Shan pointed out that for 40 years, Adobe has been helping brands and creative people through innovation, and has made it its mission to change the world through digital experiences. In recent years, Adobe has made huge investments in the 3D field because Adobe believes that all walks of life can truly benefit from 3D and immersive technology, and it also hopes that Adobe can also become an industry leader in the 3D field. The Adobe Substance 3D toolset has very low hardware requirements, and the operation and usage habits are very similar to the work effect that designers like. The entire process can be designed in a very intuitive "what you see is what you get" way, and you can jump to the previous step for modification at any time. Such a flexible, convenient, easy-to-use, and low-learning toolset will truly empower customers from all walks of life.
"3D replacing 2D is a general trend, and all walks of life have begun to benefit from it. Therefore, whether it is the metaverse or other immersive experiences, the 3D trend is irreversible, and everyone can get tangible benefits from it. Adobe hopes to Let’s work with friends from all walks of life to make better use of this technology,” said Yin Shan.
