Product Manager - a position with lower technical threshold, higher salary than operation, and full of creativity and forward-looking attitude.
Nowadays, whether they are freshly graduated college students or professionals who are planning to change industries, they are very interested in product manager positions. But with so much competition in the market, how can a newbie or someone with zero product experience quickly enter the product industry?
Today, Pang Yuan will talk to you about what professional preparations are needed to become a product manager with zero basic knowledge? And what are the bonus points when interviewing a product manager.
01. Learning of professional tools:
0 Basic entry-level product managers first need to learn the common tools of product managers, such as Microsoft Office, Jira, etc., and understand the necessary skills of product managers, such as project management, competitive product analysis, PRD document writing, etc. In addition, you also need to understand the scope of responsibilities of the product manager, including demand mining, product design, product planning, and online operations.
02. Studying professional courses
During the entry-level process, you can take some online courses or read relevant books to improve your skills. For example, you can study classic product manager books such as "Elements of User Experience", "Building a Network", and "Midas to Gold". In practice, you can try to participate in some projects, understand the entire process of product development, and communicate and collaborate with team members. Through continuous learning and practice, you can gradually become a qualified product manager.
03. Hold relevant certificates
The most well-known product manager professional certificate is NPDP - Product Manager International Qualification Certification (full name: New Product Development Professional)
NPDP is the only internationally recognized professional certification for new product development. It is a comprehensive knowledge system that integrates theory, methods and practice. It provides good methodological system support for planning, decision-making and execution at the company's organizational level.
There are many product manager positions whose JDs state that NPDP certificate holders are preferred, so job seekers who are in demand can consider obtaining relevant certificates. This will be a good bonus during interviews and future career development.
04. Improve theoretical foundation
1. Classification of product managers: Product managers can be divided into multiple roles such as demand analysts, product designers, product planners, product operators, etc. Each role has different responsibilities and skill requirements. Understanding these categories can help you better understand the responsibilities and work content of a product manager.
2. Product design principles: Understanding the basic principles of product design, such as user orientation, ease of use, usability testing, etc., can help product managers better design products.
3. Industry knowledge: Understanding the basic knowledge of the industry, such as market size, market structure, industry chain analysis, etc., can help product managers better understand the market and user needs.
4. Communication skills: Product managers need to communicate and collaborate with different departments such as the design team, development team, and marketing team. It is very important to master good communication skills and expressions.
5. Data analysis capabilities: Product managers need to understand the basic methods and techniques of data analysis in order to better conduct data analysis and decision-making.
6. Project management capabilities: Product managers need to manage the progress of the project and the work of team members. It is very important to master the basic knowledge and skills of project management.
I’m Pang Yuan. If you want to know more about the certificate, you can leave a message~
Or go to the public account [Pang Yuan said PM] to find me~