Recently, self-media news reported that the four short dramas produced by the Mi Meng team, "I Make a Million Monthly as a Substitute," "The Dark Maid," "Li Special Assistant is So Beautiful," and "The Black Lotus's Handbook for Ascension" were The entire network will be removed or banned from streaming. These short dramas have extremely high views and attention on the Douyin platform. Among them, "Being a Stand-in and I Make a Million Monthly" has been played 140 million times on Douyin, but was banned from streaming on December 11. At the same time, three other short dramas, "Dirty Maid," "Assistant Lee Is So Beautiful," and "Black Lotus's Handbook for Ascension" have also been removed from Douyin and cannot be viewed.
The incident attracted widespread attention. On the one hand, as a self-media with a large number of fans and wide influence, Mimeng's short dramas have always attracted much attention. The removal of the four short dramas this time is undoubtedly a major blow to the Mimen team; on the other hand, it also exposes the increasingly strict supervision of the short video industry.
In fact, this is not the first time that Mi Meng’s short drama has encountered regulatory difficulties. Previously, "Black Lotus's Master's Manual" caused a sensation in the industry. It is said that the show's recharge exceeded 20 million yuan in 24 hours. However, as multiple platforms removed the show, regulatory authorities believed that the show exaggerated the bad values of extreme revenge and using violence to counter violence, and confused the concept of right and wrong. It has become a typical case affected by regulatory tightening since the short drama capital craze broke out.
The complete removal of Mi Meng's short drama has caused quite a shock to the short video industry. Many practitioners believe that the addition of Mi Meng has raised the ceiling of short drama creation, while also lowering the lower limit of the short drama industry. Although this statement is somewhat extreme, it also reflects the industry's complex evaluation of Mi Meng's works.
It is worth noting that in the development process of the short video industry, the content is mixed. Some works contain illegal content such as pornography and vulgarity, bloody violence, low style, and aesthetic vulgarity. The business model is also confusing. In this context, strict control by regulatory authorities will be inevitable. Recently, the State Administration of Radio and Television has supervised major platforms to clean up vulgar and harmful online micro-short dramas. A total of more than 350,000 episodes (strips) and more than 20.55 million minutes of micro-short dramas have been cleared. In addition, the Central Cyberspace Administration of China also launched a month-long special campaign of "Clearness and Correction of Bad Information Content Guidance in Short Videos" to focus on rectifying outstanding issues such as the spread of false information, display of inappropriate behavior, and the spread of misconceptions.
For the Mimen team, how to find new development directions while adapting to industry supervision will be an important issue in the future. For the entire short video industry, how to find innovation and breakthroughs under the background of strict management is also an issue worthy of in-depth consideration. In this era full of challenges and opportunities, the short video industry needs to actively respond to regulatory pressures, while also actively exploring new development directions and business models. Only in this way can we achieve sustained and healthy development and provide more high-quality content and services to our users.