How can companies build an API economy to achieve secondary growth?

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As a data function, API can realize data transfer between different applications. It is used by individuals, organizations, and businesses. In the Internet era, API plays an extremely important economic role. Its economic value is not only limited to technical support, but also includes the awareness of cooperation between enterprises and future development strategies. Internationally, many large companies have opened APIs, such as Uber, Twitter, Facebook, etc. So, for most companies, how can they use API tools to build an API economy and achieve secondary growth?

Build a recyclable API economic ecosystem and improve corporate interaction capabilities

Build an "Internet +" platform ecosystem, fully integrate the platform, market, and developers' portals and online stores to create a service-integrated API economic ecological chain. We define API as a product according to the life cycle of the API management system, including planning and design, release and implementation, consumption operation and maintenance, and after-sales removal. For enterprises, APIs can be used to enhance emotional communication with users.

Take Facebook as an example. The Live Chat team that Facebook cooperates with has recently developed a real-time conversation function. This function is based on a specific API interface. Facebook's Messenger robot can respond to user inquiries such as titles, images and other function buttons based on structured information provided by developers. At the same time, Facebook also invited the team to further cooperate to develop a "please leave a message" button plug-in suitable for major websites. For enterprises, users can get feedback from artificial intelligence customer service immediately and quickly understand product information without waiting. Moreover, the Live Chat implementation of dialogue is different from traditional problem-triggered conditioning. The Messenger robot has mastered certain language communication capabilities and is no longer dull when facing users.

Quantify an enterprise's business assets to facilitate enterprise system management

APl can help enterprises quantitatively evaluate their own operating conditions. First of all, more reliable market data has been collected, such as transaction volume, financial statements, etc. during the operation of the enterprise. Now the financial market data API has been extended to the market , and users can quickly carry out quantitative analysis and decision-making design; secondly, with the help of API tools enable independent programming, reduce manual operations, and optimize the functional position structure within the enterprise; finally, the API of the risk management system can not only effectively supervise the various risks faced by the enterprise during its operation, but can sometimes also reduce risks through automated adjustments. Proper use of APl tools can also help companies organize internal computing resources and functions in the form of digital assets, which will help customers better understand the company and help companies manage their internal systems in a timely manner.

Applicable to Web APl in the server, shortening the distance between users and enterprises

In the data era, Web API is a program interface based on a web server or browser, which can link data flow between the server and mobile client points. For enterprises, after successfully realizing digital transformation, how to better face customers and strengthen the interactive relationship between customers and products is a new problem. Web API can provide customers with more access rights. Customers understand digital products and no longer need a computer login link. They only need the Web API interface to achieve interactive effects on the browser. Taking Web Share API as an example, customers can use this Share text, links and other data resources directly from the web page to other applications on the device. It is worth mentioning that no matter what kind of Web API is based on customer interaction, it can only be achieved when actions such as clicks and touches occur.

Further expand business scale and increase customer order value

API breaks the communication barriers between technicians. It not only allows easy connection to mobile terminals, browsers and other platforms, but also facilitates implementation and control by external technical personnel. Therefore, the characteristics of the API economy can be divided into three forms. One is open, that is, companies can digitize internal production products and provide them to partner companies to achieve business connections and communication; the other is cross-border, where All walks of life are connected. Take a user who uses a bank card to check into a hotel as an example. The traditional way of using it is to use POS machines to pay with cards. However, in the API economy, by combining various platforms such as the Internet industry, hotel industry, and banking industry, users can directly book hotels online, choose airport pick-up and drop-off services, etc., and finally pay with bank cards. . In addition, banks can also push consumption information to customers in the form of official accounts, text messages, etc. Careful service experience greatly enhances customer stickiness and facilitates companies to generate revenue.

Update the profit model and develop third-party API to achieve revenue

Wherever there is a network, there is a demand for APIs. Whether it is developers or internal enterprises, developing third-party APIs can not only create benefits for developers, but also increase additional income. Taking the third-party API gpts application as an example, how does it implement the call? The gpts application can realize the retrieval, generation, analysis and other functions integrated in Chat GPT and broaden Chat GPT. From developers, partners, industry enthusiasts, to internal IT departments of enterprises, they can explore more functions of Chat GPT.

Automated continuous optimization function to optimize service experience

The operation of the API is relatively stable. Developers only need to pass and debug different parameters or business combinations to test its usage in different scenarios.

There are now many detection APIs that can simulate server usage and automatically detect applications. Taking Selenium as an example, it can intelligently simulate the user's interactions in the browser and supports various web traffic resource libraries. Developers can use the interface to perform automated testing without the need to detect program execution in real time.

The API First principle helps companies achieve better strategic adjustments

The API economy emphasizes the change in the concept of digital construction by enterprises. Enterprises adopt the API-First principle and regard API as the central method of software design. During the implementation process, applications can be modularized, repeated, and expanded. Today, APIs have been used in 83% of network services. By integrating the API-First principle into corporate strategic goal planning, SMS APIs can be developed to strengthen communication with customers. APIs in the form of message functions, questionnaires, etc. can also be used to help companies improve their business processes. Connect different applications or software to simplify the communication process between customers and enterprises, thereby improving service efficiency and improving user experience. The rise of the tertiary industry has shifted the focus of corporate services to customer experience. API integration makes full use of corporate data for digital product display and further improves the digital interactive experience.