It does not take on a very large cash flow to see. Think about the tens of millions or even billions of people to come together, just to sell something, money is something every minute. Internet companies, especially platform-based Internet company, cash flow is not the most difficult, but to attract traffic. What the 21st century is actually more expensive? It is traffic.
After gathering to flow, how the cash, each of the various strokes, each has a secret recipe (long article warning that only 15 seconds of patience friends can go left to leave; to see the fun, please continue to go down ).
Below we will anatomical BAT, talk about the secret recipe of cash flow.
Ali Baba: There is no hard cash flow
Although cash flow is a technology live, but hard to do in Ma's eyes not matter, because the world is not difficult cash flow.
Ma, get excited, we certainly know that your words were "Let the world not difficult business." In terms of cash flow, you have the final say.
15 years ago, the launch of Taobao, eBay landing in China from the United States through eBay C2C market, accounting for over 90% of domestic market share.
Taobao and eBay front just no chance of winning, then play a trick "black tiger dig heart": eBay sellers not to close to 2% transaction commission? Taobao free!
eBay eventually defeated China, withdraw from China in the day, the boss may also be ten thousand is not satisfied: There is no free lunch, you get free Ma, look at how you play it.
In the Chinese market, eBay lost money because green onion meal
Facts have proved that, eBay boss wrong. After Taobao dominate the political arena, open flow cash mode, Taobao Lynx sellers need to pay, including fees for technical services, decoration template fee, membership relationship management fees 9 kinds of costs (except margin and Taobao off costs), Taobao sellers relatively less . But let the store to guarantee a certain turnover, a year operating costs of promotion more than 200,000 yuan (Lynx, Taobao each open a store) is a mere trifle, as detailed below.
In contrast, 2% trading commissions scallions money really is okay. Estimated eBay's boss can look dumbfounded, Ma does not provide free lunch, terrible is not cheap lunch.
Tencent: As long as I play here, you're not afraid to spend money
QQ when the popular youth Internet cafes, many people thought to understand, a web chat software to earn what money? Ordinary people would not understand, the older generation of entrepreneurs, including Haier's Zhang also thought to understand.
2004年CCTV中国经济年度人物颁奖现场，马化腾获得年度新锐奖，当时QQ注册用户数3.55亿，活跃用户1.19亿，央视给小马哥的头衔是“网站站长”，这个头衔今天看来真的很LOW。
主持人要求马化腾现场说服海尔CEO张瑞敏使用QQ。
大概没搞懂QQ如何将流量变现，结果张瑞敏秒拒使用QQ，马化腾的表情如下图，两个字：尴尬。
当时互联网经济还很边缘，今天炙手可热的马云老师坐在第二排，没有开煲鸡汤（主要是没人喝），第一排的都是传统企业的老总。当年想不明白互联网企业如何变现流量的，现在都有廉颇老矣的感觉，想明白的都已买了腾讯股票，赚几百倍收益。
不仅时间是金钱，眼光有时也是金钱。
我们回到QQ流量变现问题：
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卖头像皮肤，有一阵子用户不买QQ皮肤，腾讯让你只穿内衣聊天，被用户痛骂之后，腾讯给大伙穿上衣服（推出免费皮肤）；
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卖广告，在聊天对话框旁边闪呀闪的，想关掉？不可能，否则腾讯怎么赚钱；
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卖会员等级，QQ用户谁用谁知道；
……
你以为这就是腾讯变现流量的全部招数？其实，只是1.0版。2.0版是给自有核心业务导流，比如腾讯游戏、腾讯文学、QQ音乐、腾讯漫画、腾讯新闻网、QQ浏览器等。这些腾讯的亲儿子们有了流量哺育，成长为白白胖胖的独角兽，上市之后让腾讯赚的盆满钵满。流量不仅变现，还增值了。
2.0版也不是终极版，后来腾讯又搞出流量变现3.0版本，从哺育亲儿子到哺育干儿子（腾讯投资的企业），最典型的是京东、拼多多等。从此，腾讯由单一的QQ产品演变为以社交为核心的生态帝国。
只要你想通过网络聊天、交友、工作，要么选QQ，要么选微信，反正都是腾讯的产品，逃不掉的。一旦上了腾讯的船，马化腾才不会担心你不花钱纳。
百度：把关键词变成印钞机
相对于腾讯，百度的流量变现方式简单粗暴：出售关键词。
和百度打交道的公司，对SEO（Search Engine Optimization，译为搜索引擎优化）这个词应该不会陌生，直白地说，就是购买关键词。
比如“投资、理财、P2P”等词语，你买了的话，用户搜索这些词，你的公司就排在最前面，点击后进入你公司的主页，接下来的事成年人都懂的，这人大概率成为你的菜：客户。
通过关键词引来一个客户要花多少钱呢？几块钱，真的不贵。
当然，这只是最初的情况。当百度垄断PC端80%的流量后，关键词也……涨价了！涨价很好理解，二十年来，房价涨了多少倍，大家心里都有数，何况百度又不是公益慈善机构。
因为点击率高的关键词是稀缺品种，抢的人又多，结果价格就被哄抬上去，贵的时候，点击一次关键词搜索，要花几十元。怎么个贵法，具体见媒体报道截图。
点击鼠标左键还是很轻松的，所以你可以想象一下，随着亿万网民的食指有节奏地点击鼠标左键，在百度那里，一长串阿拉伯数字在不断变化，它们可是实打实地真金白银。
但百度觉得，让大家在关键词上展开军备竞赛还不够，于是又推出“品牌专区”。接地气儿地说就是，李四公司为防止“李四”这个关键词被竞争对手张三公司买走（张三公司买走的话，用户一搜李四，结果出来张三公司，等于李四公司的潜在客户被张三公司撬了），于是花钱向百度购买“品牌专区”。
扯淡之处在于，公司名气越大，这笔保护费也水涨船高，高的一个月能有一百万。嗯，是不是感觉沦为了流量巨头的打工仔？
这种流量变现方式有一个妇孺皆知的名称“竞价排名”，至于如何妇孺皆知，可自行搜索“魏则西事件”。这里不展开。
以上说的都是大家熟悉的互联网公司的流量变现方法，不知道大家对我的回答是否满意？欢迎在留言里发表不同观点。