Baidu bid to promote SEM that:
First, the core of network marketing, management of budget and more, more and more channels.
Two, SEM and other SEO / new media / electricity suppliers, are marketing funnel.
Traditional industry processes: to show - click on - arrival - browser - Access - Dialogue - a clue - offer - visit - turnover;
Electronic business platform process: to show - click on - arrival - Browsing - Sign up - cart - Orders - Payment;
APP process: to show - click - Download - Register - Activate - retained.
Third, in order to make SEM, the key is to improve the state and improve the promotion to marketing, promotion is more money to complete the delivery, the effect is not satisfactory.
Marketing is responsible for the sales results to create an atmosphere, the greatest impact on the results, mainly back-end funnel marketing process. For example, the quality of creative, landing page planning, and customer service levels, etc., then surgery, so the SEM is to focus on the marketing plan.
Word is, spend money on traffic.
General understanding of Baidu bidding work composed of four parts
First, PPC, by definition is the site to pay to be indexed by search engines, pay the higher ranking the more forward; while in the country's most popular pay per click search engines Baidu, 360, Sogou, God horses. It is worth mentioning is that even do PPC (Pay Per Click, Pay per click) paid advertising and PPC, it should be the best search engine optimization of the site design, and log on to the website free of the major search engines.
Second, buy keyword advertising, the advertising content is displayed on the search results page, for advanced positioning is delivered, users may need to be replaced according to keyword, the equivalent of advertising pages in different rotations;
Third, search engine optimization (SEO), website optimization is by design, making the site highly in search results. Search Engine Optimization (SEO) and website, including content optimization, keyword optimization, optimization of external links, internal link optimization, code optimization, image optimization, search engine submission and so on.
Four, PPC (Pay Per call, in accordance with the effective call charges), such as: "TMTW caller pays", is to charge according to the number of active calls. Buy auction ads also known as PPC. Baidu's P4P also say what it means.
Currently, SEM is in a stage of development, it will become the only way for the future professional website until the development of electronic commerce.