First, the significance of big data:
Big data (big data), refers to the collection of data can not be captured, managed and treated with conventional software tools within a certain time frame, is the need for new processing mode in order to have more decision-making power, insight found massive, high growth rates and diverse information assets force and process optimization capabilities
for Gartner "big data" (big data) research institutions gives this definition. "Big Data" is the need for a new processing mode in order to have more decision-making power, strength and insight discovery process optimization capabilities to adapt to the massive, high growth rates and diverse information assets.
Due to the large official data have more decision-making power, insight found force for companies analyze customer behavior, preferences played a role in the decision of many. Now, we often hear personalized, customized, vocabulary customer experience and the like, however,
the real customer experience, is it should not be based on customer preferences and develop it?
Second, the impact of big data for social network brings
a diverse social network platform, social networking, big data also diversified
with the development of mobile Internet, various homogenization of alienation of social networking platforms continue to emerge, QQ, micro-channel, Sina Weibo, Facebook, Twitter, Instagram, etc., though they are social networking platforms, but the focus is not the same exchange, thus generating a large amount of sociology, communication studies, behavioral science, psychology, anthropology, social data in many areas of public science. Industry companies have devoted a great deal of effort in data mining analysis, comparison and thus more accurately grasp the trend of the situation, identify the marketing target.
2, explore big data technology code-based social network Big Data homeopathy and
diversified development with social network Big Data, Big Data needs in various fields of social networks presents a significant growth trend. Technology-based social network Big Data - code exploration of large data processing platform, using advanced web crawler technology, distributed computing power, data collection network information for the target customized data sources, data extraction, data mining, data processing, to provide data entry services for a variety of information systems. In the application of the social network of Big Data, it seeks to provide a more convenient and intuitive data analysis results to the user.
3. Why do social network data analysis?
Social network data analysis is based on massive data derived from social networking sites and service products, but at the same time they turn provides a great reference value for the social networking site. Social networking sites can be based on the analysis of social data, to further develop applications and features suited to user needs, so the user will mount on their platform. The use of social data analysis tool that provides user portrait personalized, analyzed from the following dimensions:
Users fixed characteristics: gender, age, region, education level, date of birth, occupation, constellation
user interest feature: hobbies, use of APP, website, browse / collection / review content, brand preference, product preferences of
the user community features: lifestyle, marriage, social / information channel preferences, religious beliefs, family composition
user consumption characteristics: income, purchasing power, types of goods, purchase channel preferences , purchase frequency
users dynamic characteristics: the current time, demand, where are heading, and surrounding businesses around the crowd, event news
analysis from more than a few social networking platform dimensions, the results can be seen in the consumption of the dynamic characteristics of the user's hobby feature so a variety of behavior to better understand the user understand more of the user's needs. For information on users push more accurate, but can do more precise digital operations.
Third, the social engineering:
social engineering (Social Engineering), is a means of obtaining non-technical penetration of information by way of interpersonal communication. Unfortunately, this approach is very effective, and very high application efficiency. In fact, social engineering is already one of the largest corporate security threats. Some social engineering effective means of attack, the attacker is collected information, including preferences, preferences, behavior, psychological analysis is based. And social networking is one of the best breakthrough. When big data social analytics, and personalized customer description, when the multi-dimensional portrait of conduct, but also provides a convenient conditions for social engineering scientist, or a hacker.
In the wave of "big data", based on the application of social network Big Data, it will bring more benefits for the enterprise, to promote the big data analysis application and promotion in all walks of life, will bring business and society "great value." Meanwhile, data mining depth in the most sensitive issue is still user privacy issues. Accompanied by social networking sites on Aioi from birth with this problem, with the arrival of the era of big data, privacy issues become more important. In the future the way the Nuggets social data, on the one hand to provide users with more accurate and convenient good service, we must also focus on the protection of user privacy. Only to meet user needs and user safety of commercial interests, in order to become a sustainable business benefits. Can not imagine, for hackers who, through a user name, a string of numbers, a string of English code, social engineers can so few clues, and attacks by social workers, to be screening, sorting, you will be able to All profile information, family status, hobbies, marital status, you leave all traces of the internet and other personal information to master all too clearly. Although this may be the most humble, but also the most cumbersome method. Relying on software which does not require any hacking, pay more attention to the study of human weakness emerging hacker techniques, this is social engineering hacker.
Application of article content from social networks 51cto << big data have little value >>
Ie-Wei Li Qiang Lab
reprint: http://www.ie-lab.cn/