In the dividend flow disappearing today, scattered attention of consumers, but also makes many brands of the main delivery becomes increasingly ineffective, the full cost of user acquisition channels are becoming increasingly high. How to get rid of the high cost of acquisition (CPA), the conversion rate is not high predicament and find exactly what customers and potential business opportunities, is the problem of each enterprise will encounter.
Compared to the advertising effect won the customer, fine marketing are potential customers, targeted investment for enterprises lead to higher conversion rates. Two key point is the precision of marketing automation and marketing automation content marketing process. With the use of technology to replace repetitive manual labor, saving labor costs.
What it is marketing automation?
Marketing automation concept is the United States first proposed in the domestic interpreted as: marketing automation software means is based on a large data used to perform, manage and automate marketing tasks and processes of the cloud. The software changes the repetitive manual marketing processes, replaced for performance-oriented applications built for a specific purpose.
Automated means to follow up sales leads
Marketing automation is a way to execute the integration, management and completion of tasks and processes of marketing tools to the analysis of potential user behavior, user portray portraits, provide sales leads to salespeople, customers at different stages of personalized marketing.
Its value lies in all aspects of the marketing process and the task of prioritizing, marketers do not have to manually organize your various marketing tasks, using technology instead of repetitive human labor, large-scale marketing operations to reduce costs and procurement costs and improve return on investment rate.
CRM marketing automation to get more leads
CRM through big data technology, relying on SaaS to achieve brand marketing strategy, channel push, marketing execution, intelligent data analysis, user management, marketing automation can achieve full chain, enhance the overall efficiency of brand marketing, fine quantify marketing ROI, and expand sales effectiveness.
CRM marketing automation technology and its goal is to integrate the optimized processes to achieve continuous improvement of the efficiency of the sales team, while balancing and optimizing every sales channel. It changed the repetitive manual marketing processes, to plan marketing activities and promote marketing level by distinguishing different marketing objects; to define success metrics through a marketing campaign to get the number and quality of leads and opportunities, and evaluate marketing efficiency; track all customers marketing-related activities demand; track all customer-related sales and marketing activities of staff.
Now, was high off the cost, this is a problem in the industry have faced. Companies want to lower-acquisition costs, to achieve good use of CRM marketing automation system is the key!
