@ TOC SEO-video notes - what is the core keywords?
What is the core keywords?
- What is the core keywords?
- How to choose core keywords?
- The core keyword selection method?
What is the core keywords?
Case : The company is selling products, many users may search word to find related products, and that our corporate Web site, ranging from the optimization 3-5 words, more than 1-10 words is optimized, even twenty or thirty words, then you are a corporate Web site, there are 20-30 words, then the company must have two or three words are key words. His several key words in general is 3-5, the key words is what we call the core vocabulary. (That is, all optimized keyword Home, reflected in the title of the home page)
Keyword optimization strategies need to pay attention, if the enterprise has 30 keywords, you may not have the 30 keywords are optimized on it?
Basically unlikely as home contents is limited, all the usual home, let's optimize what word it? We will optimize the home page in 30 words to choose 3-5 of the most important core so that enterprises can get the most accurate flow of words, called core word on the first page to be optimized word; that there is another 25 words where to put it ? On what position to optimize it? May think they are minor word, can be placed on the channel page, the first section of the first channel to optimize three words, the second column optimized three words, the third column optimized three words. In addition to this column there may be relatively light word, such as user searches for "Beijing English training Which is good," we have to be optimized by individual article pages, because such words keyword is very long, as long as the integrity of the site is high enough, this into a separate article on page optimization which also played a role.
Case : Beijing wedding photography website, home of keywords that Beijing wedding photography, wedding photography studio Beijing, Beijing wedding, this is the core of Home keywords.
How to choose core keywords?
Principles:
First : the user's keyword search large
[effective seo is a relatively slow process, in general, optimizing a keyword may be 1-3 months, that we worked so hard to optimize a word, this word optimization go up, moved up to the Baidu home page, is to earn traffic, if found, hard to get traffic, but found no user search, or a few subscribers on the day that you spend a lot of energy , obtained by the user is indeed a few more harm than good, so we have to search for words as large users keywords
Second : Keywords behalf of the user purchase intention
[Case: do network marketing training, if you want to optimize your site keywords by so few keywords, Internet marketing, online marketing programs, internet marketing techniques, internet marketing training, these word, which is the user's intention to buy it? It is clear that network marketing training that network marketing it, word search volume, relatively relevant, but a lot of people search for the word does not necessarily participate in the training, but also optimize network marketing term optimization network marketing training harder than the word, the shorter word The higher the degree of difficulty optimization, network marketing training, more accurate than the network marketing, better able to express the user to purchase intent,]
Third : and their products, business related keywords
[if users search marketing, training, telemarketing training, although users also want to participate in the training, the word also represents the user's purchase intent, but her search with the word our training is not relevant, so these words are also used]
Case : Now a lot of people do network marketing, doing seo, these sites have a lot of traffic, but these sites have not converted or transformed in a low, why is this?
1: Although we flow more, but then, we do not precise flow, that is, the people are not people want to buy our products, in order to improve the conversion rate, must be accurate, users may want to consider the word search, to improve the conversion rate, is to do to sell products to people in need.
Case : A successful business is how to
network marketing to do
the first point: to be precise flow, user flow so that users need to get the product, is the real intention of the company's
second point: the user experience to do well
The core keyword selection method
First : analyze their product or service with which [the words of our product or service related? Users how to search? Case: do network marketing training, we should figure out a user may search for keywords that may be searched from the network marketing this dimension, but also to promote this dimension may be found from internet marketing, seo also possible to search from this, too, may be found from the auction this dimension, it is possible to search from e-commerce this dimension], equivalent to the user search of our products, from which will be possible to search for terms of several dimensions.
Second : site analysis of competitors
Case: A lot of people do not understand seo, simple analysis tools can be used a competitor's site, I was in Beijing, would like to open a wedding photography studio, then I made a website, but also to do on Baidu the seo, now do not understand seo, how to do it?
Baidu search in wedding photography, take a look at Baidu standing in the front of several sites how to write, put a few keywords picked out, put on his official website, [reason: What top-ranking site's keyword search volume large, but there are also common, users are faced with the same goal. ], Assuming now in Beijing opened a wedding photography studio, I do not know how to do keyword get? According to the above method, directly in the Baidu search Beijing wedding photography or wedding photography, take a look at how other people do,
Third: use Baidu Search
For example, we search for a word: Beijing wedding photography, then Enter, then pulled below, see related searches this column, which is the content of a search than the larger, relatively high frequency word search
Fourth : Baidu drop-down box
when we were in search Beijing wedding photography when the carriage return, Baidu will automatically display a drop-down bar, and there is also a display of search than the larger, higher than the search term, but note that Baidu drop-down box and cover related searches are possible using the tools in terms of the words displayed on the inside, so it is not very accurate, you can use the search term in Google and Google related search terms to choose.
Fifth : Baidu Keyword Tool (www2.baidu.com)
is the best, most accurate data keyword selection tool. , You can register for free
