There are known in almost a post, topic is "FreeWheel is how kind of company?" Read this post to get the amount of 85,860 and hundreds of approval and comments, it can be said, "how the company" series of foreign companies should be among the best a. In many foreign companies known to the old Sun, FreeWheel should be regarded as a very special company, the reason for something special, because unlike most of the multinationals, started in 2007, so far, FreeWheel the heart of all research and development products are established by Beijing R & D center, which most major multinational headquarters core products are developed in foreign countries, while most of the edges on Chinese business practices vary widely.
Diligent pursuit of talent
"In 2007, when I came back to establish R & D center, a lot of people ask me, is not because of cost issues, before choosing to establish R & D centers in China. I replied back to China, because I know that China can be found all over the world the best programmer! ", Comcast Cable Advertising, chief technology officer, FreeWheel co-founder in pure crystal with a word answer to that question.
" Today's society is an era of competition for talent, many companies are doing this. But, we may do some of the more extreme, we seek the best talent, no matter where he is. We use a lot of ways to ensure that the country people are able to fight on the same platform, toward a common goal, we have invested in this area is also great. "he adds to the pure crystal.
The former head of Jingdong data platform to join MA Yu Ling is the best proof of this talent strategy, "Yu Ling I first met four years ago, when I was very much like to invite to join Yu Ling FreeWheel. We talked for a long time, she very much agree with our corporate culture, but also that we do something very meaningful, but Yu Ling finally decided to go into business. Although I very much hope that she and I can fight together, but still want to support her. I also very excited to have the opportunity in four years after the real Yu Ling invited to come with me to work with. "in crystal pure said.
And this tireless pursuit of talent, has gradually evolved into a key advantage of FreeWheel. "Overall, we have a collection of very good team. They have the ability, but also for high-end video advertising industry is very understanding of expertise. I think FreeWheel focused on the global high-end video advertising know best, the best group of people. we know that television advertising should be how to operate, while global content providers, distributors, advertisers, very often to us to serve. I think this is obviously an advantage, is the industry's recognized. "in the crystal pure pride Say.
The improvement of technology
As we all know, FreeWheel is a global leader in video advertising and digital advertising currently FreeWheel advertising platform is being used by more than 90% of the US mainstream media and television operators. 2014, FreeWheel was acquired by the nation's largest cable company, the second largest Internet service providers Comcast, Comcast has a very large ambitions, hoping to help FreeWheel technology platform to help build a global television advertising on a platform in symbiosis and mutual financial environment. Based on this goal, Comcast the five companies into one covering the buyer to the seller, integrity, common platform, FreeWheel is one of the core.
Although access to the Internet since the era of digital advertising has made vigorous development, global digital advertising market but in fact it is only $ 15 billion per year. Take the TV and video advertising platform, the global online advertising industry have almost $ 200 billion a year market. In other words, more TV advertising is not made, we are very familiar with digital platforms to support, many are still very traditional technology platform above, these conventional technology platform is actually quite in line with the times.
In fact, early digital print ad advertising mainly based. Even today, there are still a lot of traffic in the print ads. About ten years ago, it began streaming media, video advertising which is the most elementary stage of development. At that time, many companies do not realize that the future of video traffic would be so great. Later, many companies have found that video content distribution has certain characteristics. Look at the video, in fact, looking for the content of the video. Print ads, and most of them are in the plane of sites to attract the eye, is the companion mode while watching content in the reader, the global digital advertising platforms are also beginning to start such a pattern.
The video and print advertising has a big difference, video ads are content to go along with the video. We look at video content, in fact, want to see is the content itself. As long as it is good enough service, high-resolution, speed to keep up, you can see where it is. So there is a feature video ads, the content is to the core.
It is because they are aware of such a distinction, in 2007, FreeWheel actually start to commercials in video-based content inside. Shift from print advertising technology platform to support video advertising technology platform, there is a great difference. Not to say in print advertising platform above altered, you can add something good to serve advertising platform video content. Therefore, this technical capability for FreeWheel but also a great challenge.
This is also FreeWheel continue to be the driving force and infrastructure upgrades reason, in pure crystal that, in fact, with the constant changes in demand, but also to the evolving architecture. Good architecture is to update every part of it in the process of evolving, it is best to take a step or two ahead of demand. If you walk in front because a lot of demand, will lead to a situation called "over-built" (over-build). This is not a friendly company concerned, because this overdraft in advance the time and effort, but in fact there is no traffic and arrival. But if the architecture behind the demand, the company concerned is also not very good.
So, FreeWheel architecture through a lot of evolution, which the various parts are constantly changing in the past 12 years. For example, the beginning of the FreeWheel system version is Hadoop, and go to your own custom Hadoop. Now it is using Amazon's AWS, including as UI technology platform, originally called the Ruby on Rails Developer +, and now the whole evolution of Ruby on Rails are out. FreeWheel now is the fire Golang do with the middle platform.
In Crystal Pure concluded: "So, architecture is in the process of evolving and only continue to update themselves, to be able to protect our walk in the forefront of technology, so that employees continue to learn new things, continue to lead the industry. changes in demand, and finally to better serve our customers, which is the principle FreeWheel has been adhering to. "
Continued recourse to innovation
In crystal pure representation, FreeWheel in fact, is the first built specifically for the video advertising services, specialized special custom platform. Until now, many of the concepts and innovation in this area are FreeWheel first proposed.
For example FreeWheel develop Smart Ad Protocol, and later became Protocol video ads. This Protocol is after receiving a video content, you can one-time decision ordering the entire ad. Is determined by the duration of the entire video content, which are arranged in various combinations to optimize help customers and more profitable in the video content corresponding to the video advertising experience package, including the pre-roll, the patch after the patch like a sets of services. This is actually the evolution of the entire digital advertising, from the plane to the video. Now this practice is already very common, a lot of advertising platforms are doing so.
Today is the era of triple play, digital TV has turned into the original analog television signal. In the process of transformation of the whole, we see an opportunity that you can use the Internet way to support digital television advertising. Compared to the size of TV ads, print ads and the Internet, digital advertising, it is a monster. We all hope that through their own technology platform to support this $ 200 billion market. Comcast of course among them, hope for the industry to provide a well integrated platform.
" Fortunately, FreeWheel Over the past ten years has accumulated a lot of high-end content providers, traffic providers, distributors, mastered a good advantage. Not only is the technical advantages, also has the advantage of commercial, allowing us occupation opportunities. "said the face in the crystal pure chance.
The earlier focus on high-end video content advertising platform, ten years of continuous accumulation of technology and platforms, uninterrupted and continuous investment team and the outstanding professional talent pool, is in the grain of pure thought FreeWheel can always stay ahead of the few in the industry big factor. While adhering to these advantages, Comcast's shoulder to the task of integrating five companies together FreeWheel, whether the continuation of past glories, Comcast help achieve greater success in video advertising, let us wait and see!
