道德沦丧的电商推广app开发②

阿里开放平台提供了很多相关的API

网址 https://open.taobao.com/api.htm?docId=24517&docType=2

首先注册阿里开放平台,申请相关的功能场景以及下载sdk

sdk只有服务端,没有客户端。

其他的设置就不多说了,获取app key及app Secret供api调用即可。

然后是阿里妈妈淘宝联盟,主要申请app推广位。其最后一个下划线后面的数字为你的推广位id 即API中常用的adzone_id

获取商品信息的途径有很多,主要常用的有两种:通过自选库获得以及官方提供的物料精选。

自选库模式:可以自己添加推广商品,主要应用于定向用户目标的推广。需要在商品推广里人工手选商品进入选品库

可以设置多个选品库达到分类的效果。

方法调用中首先获取所选品库id列表

taobao.tbk.uatm.favorites.get( 淘宝客-推广者-选品库宝贝列表 )

client.execute('taobao.tbk.uatm.favorites.get', {
    'page_no': '1',
    'page_size': '20',
    'fields': 'favorites_title,favorites_id,type',
    'type': '1'
}, function (error, response) {
    if (!error) console.log(JSON.stringify(response));
    else console.log(error);
});

然后再基于不同的id获取商品

taobao.tbk.uatm.favorites.item.get( 淘宝客-推广者-选品库宝贝信息 )

client.execute('taobao.tbk.uatm.favorites.item.get', {
    'platform': '1',
    'page_size': '20',
    'adzone_id': client.adzone_id,
    'unid': '1001',
    'favorites_id': '选品库id',
    'page_no': '1',
    'fields': 'num_iid,title,pict_url,small_images,reserve_price,zk_final_price,user_type,provcity,item_url,seller_id,volume,nick,shop_title,zk_final_price_wap,event_start_time,event_end_time,tk_rate,status,coupon_click_url,coupon_info,type'
}, function (error, response) {
    if (!error) {
        var data = response.results.uatm_tbk_item;
        //console.log(JSON.stringify(data));

        for (var i = 0; i < data.length; i++) {
            //data[i].coupon_click_url
            console.log(data[i].title, data[i].coupon_info, data[i].reserve_price, data[i].zk_final_price, data[i].coupon_click_url);
        }

    }
    else console.log(error);

});

其中fields可以自定义需要返回的数据,参见api文档

物料精选模式:无需手选商品,自动获取官方推荐的商品列表。

其中功能类物料id 可以实现相似推荐(根据提供的一个商品id推荐类似商品)以及猜你喜欢(根据提供的智能匹配参数device_type、device_encrypt、device_value)

优选类物料id就更简单了,只需传入指定的类型物料id(material_id)以及获取最新的推广商品

具体的物料id可以参考 https://tbk.bbs.taobao.com/detail.html?appId=45301&postId=8576096

例如:

client.execute('taobao.tbk.dg.optimus.material', {
    'page_size': '3',//分页商品数量
    'adzone_id': client.adzone_id,
    'page_no': '1',
    'material_id': '3767',//女装
    'device_value': 'xxx',
    'device_encrypt': 'MD5',
    'device_type': 'IMEI',
    'content_source': 'xxx'
}, function (error, response) {
    if (!error) console.log(JSON.stringify(response));
    else console.log(error);
});

返回json

{
	"is_default": "false",
	"result_list": {
		"map_data": [{
			"category_id": 50007068,
			"category_name": "打底裤",
			"click_url": "//s.click.taobao.com/t?e=m%3D2%26s%3Dv%2Bgn0j1iQ8Bw4vFB6t2Z2ueEDrYVVa64Dne87AjQPk9yINtkUhsv0HxTrzuOqJ4TdUmGWa6wtlml7KeclKyMr7e%2FRgzoWsMEfxTkM2Q%2FkChNB233hSdUSHpJNdqA0K4RgvUNyyJS1KL3%2BWMkG3VUs0yWYObwzfoNNOby5pBHi7WMHuv7RoNv0cDr3R%2F7QRWeJUrbe4I2JpcA9LvgaTfCbunI2ImusX%2B69OfQJPfdu47GJe8N%2FwNpGw%3D%3D&scm=1007.15023.81719.0&pvid=a418dcc9-5f95-4565-8391-3bce8b38b029&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;originalFloorId:3767;pvid:a418dcc9-5f95-4565-8391-3bce8b38b029;app_pvid:59590_11.23.100.155_851_1573647542436&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_9599%4001",
			"commission_rate": "9.0",
			"coupon_amount": 20,
			"coupon_click_url": "//uland.taobao.com/coupon/edetail?e=qRpKWtZ3O8oNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u7zt%2FzoHf9Ri4AotRJjJB%2FY5p%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEUvIfIBBIzdvlrpb5SC1vBzMpJT9HSaWKKnWNDntSeQmZQUWDPdEFUc%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_9599%4001",
			"coupon_end_time": "1573919999000",
			"coupon_info": "满59.00元减20元",
			"coupon_remain_count": 69000,
			"coupon_share_url": "//uland.taobao.com/coupon/edetail?e=qRpKWtZ3O8oNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u7zt%2FzoHf9Ri4AotRJjJB%2FY5p%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEUvIfIBBIzdvlrpb5SC1vBzMpJT9HSaWKKnWNDntSeQmZQUWDPdEFUc%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_9599%4001",
			"coupon_start_fee": "59.0",
			"coupon_start_time": "1573574400000",
			"coupon_total_count": 100000,
			"item_description": "加厚羊羔绒,一条过冬 大弹力",
			"item_id": 603326070427,
			"level_one_category_id": 16,
			"level_one_category_name": "女装/女士精品",
			"nick": "罗塔依曼旗舰店",
			"pict_url": "//img.alicdn.com/bao/uploaded/i1/1974673327/O1CN01YxZvmY1aRoGtflqcL_!!1974673327.jpg",
			"seller_id": 1974673327,
			"shop_title": "罗塔依曼旗舰店",
			"small_images": {
				"string": ["//img.alicdn.com/i4/1974673327/O1CN01XXJhI61aRoGq3oMYW_!!1974673327.jpg", "//img.alicdn.com/i2/1974673327/O1CN01JXhAEw1aRoGkHzWmm_!!1974673327.jpg", "//img.alicdn.com/i4/1974673327/O1CN01v75DmA1aRoGr6btKL_!!1974673327.jpg", "//img.alicdn.com/i4/1974673327/O1CN01sScDj91aRoGsWV95U_!!1974673327.jpg"]
			},
			"title": "羊羔绒打底裤女冬季一体加绒加厚高腰外穿显瘦超特厚东北保暖棉裤",
			"user_type": 1,
			"volume": 86957,
			"zk_final_price": "59"
		}, {
			"category_id": 50008900,
			"category_name": "棉衣/棉服",
			"click_url": "//s.click.taobao.com/t?e=m%3D2%26s%3DpgQ7P09fEwpw4vFB6t2Z2ueEDrYVVa64Dne87AjQPk9yINtkUhsv0HxTrzuOqJ4TdUmGWa6wtlml7KeclKyMr7e%2FRgzoWsMEfxTkM2Q%2FkChNB233hSdUSHpJNdqA0K4RgvUNyyJS1KL3%2BWMkG3VUs7WGvv4R2JNXHcW4E8Nq%2FqmMHuv7RoNv0cDr3R%2F7QRWebjL1Ik0fQsXBXqA%2BN8gvw%2BnI2ImusX%2B69OfQJPfdu47GJe8N%2FwNpGw%3D%3D&scm=1007.15023.81719.0&pvid=a418dcc9-5f95-4565-8391-3bce8b38b029&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;originalFloorId:3767;pvid:a418dcc9-5f95-4565-8391-3bce8b38b029;app_pvid:59590_11.23.100.155_851_1573647542436&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959a%4001",
			"commission_rate": "6.0",
			"coupon_amount": 100,
			"coupon_click_url": "//uland.taobao.com/coupon/edetail?e=Mp%2FbSx6LbugNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u7znlY%2FWywdJv1ET%2BZYREjltp%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEdPrtZ5X%2B6spSZ6Fa0NeZpJ2XNS777B9gfWBY7lDCVJ3ZQUWDPdEFUc%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959a%4001",
			"coupon_end_time": "1573919999000",
			"coupon_info": "满189.00元减100元",
			"coupon_remain_count": 40000,
			"coupon_share_url": "//uland.taobao.com/coupon/edetail?e=Mp%2FbSx6LbugNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u7znlY%2FWywdJv1ET%2BZYREjltp%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEdPrtZ5X%2B6spSZ6Fa0NeZpJ2XNS777B9gfWBY7lDCVJ3ZQUWDPdEFUc%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959a%4001",
			"coupon_start_fee": "189.0",
			"coupon_start_time": "1573574400000",
			"coupon_total_count": 100000,
			"item_description": "璐依依2019新款韩版大毛领棉衣女宽松显瘦",
			"item_id": 602584877828,
			"level_one_category_id": 16,
			"level_one_category_name": "女装/女士精品",
			"nick": "璐依依旗舰店",
			"pict_url": "//img.alicdn.com/bao/uploaded/i3/3839668206/O1CN0151erHr2AUOgcSJd7W_!!0-item_pic.jpg",
			"seller_id": 3839668206,
			"shop_title": "璐依依旗舰店",
			"small_images": {
				"string": ["//img.alicdn.com/i4/3839668206/O1CN01fNoVUl2AUOgVoWxXa_!!3839668206.jpg", "//img.alicdn.com/i2/3839668206/O1CN01Y6RimH2AUOgbbMKaM_!!3839668206.jpg", "//img.alicdn.com/i2/3839668206/O1CN015AaaHA2AUOfplinyV_!!3839668206.jpg", "//img.alicdn.com/i4/3839668206/O1CN012U9C5B2AUOg3jd8aZ_!!3839668206.jpg"]
			},
			"title": "2019冬季新款韩版羽绒棉服女中长款东大门棉衣棉袄面包服 宽松外套",
			"user_type": 1,
			"volume": 1388,
			"zk_final_price": "199"
		}, {
			"category_id": 50000697,
			"category_name": "毛针织衫",
			"click_url": "//s.click.taobao.com/t?e=m%3D2%26s%3DiKdiLYvkQTtw4vFB6t2Z2ueEDrYVVa64Dne87AjQPk9yINtkUhsv0HxTrzuOqJ4TdUmGWa6wtlml7KeclKyMr7e%2FRgzoWsMEfxTkM2Q%2FkChNB233hSdUSHpJNdqA0K4RgvUNyyJS1KL3%2BWMkG3VUs%2FFLSEjdHRe00SQBwSEIMCKySbHmSI7wOtef%2FroYqRldXH5t%2B8W%2BDyUdUXtdNNN7Onivek1kK13ifCnno9XFpLRxKmPmpIKZsA%3D%3D&scm=1007.15023.81719.0&pvid=a418dcc9-5f95-4565-8391-3bce8b38b029&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;originalFloorId:3767;pvid:a418dcc9-5f95-4565-8391-3bce8b38b029;app_pvid:59590_11.23.100.155_851_1573647542436&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959b%4001",
			"commission_rate": "7.5",
			"coupon_amount": 10,
			"coupon_click_url": "//uland.taobao.com/coupon/edetail?e=Laqtwyzm3bkNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u71JWXOE4QFNLjKerjmhJHaVp%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEStOdXF%2BVntRDZ5tevB2HWyB7r6l7F7iNTpq5OFndF5D5M0kZg5qGOw%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959b%4001",
			"coupon_end_time": "1573833599000",
			"coupon_info": "满28.00元减10元",
			"coupon_remain_count": 91000,
			"coupon_share_url": "//uland.taobao.com/coupon/edetail?e=Laqtwyzm3bkNfLV8niU3R5TgU2jJNKOfU1BGIDN741G0%2Bc5Gzwi6geKSfLX1rbqQLGbJes29FQq2QeBl4W2u71JWXOE4QFNLjKerjmhJHaVp%2BCKOJEEgkE2Mq9ol2lwxV18R4%2FqQYXjNcjDDYmdOpQV3OXVNQCmFVmOIrZvqiSh%2B7VRqfIsJEStOdXF%2BVntRDZ5tevB2HWyB7r6l7F7iNTpq5OFndF5D5M0kZg5qGOw%3D&&app_pvid=59590_11.23.100.155_851_1573647542436&ptl=floorId:3767;app_pvid:59590_11.23.100.155_851_1573647542436;tpp_pvid:a418dcc9-5f95-4565-8391-3bce8b38b029&union_lens=lensId%3AOPT%401573647542%400b17649b_6ba9_16e64b3e8c6_959b%4001",
			"coupon_start_fee": "28.0",
			"coupon_start_time": "1573574400000",
			"coupon_total_count": 100000,
			"item_description": "半高领高领针织衫,修身显瘦百搭时尚",
			"item_id": 606478866678,
			"level_one_category_id": 16,
			"level_one_category_name": "女装/女士精品",
			"nick": "汉士嘉旗舰店",
			"pict_url": "//img.alicdn.com/bao/uploaded/i2/2200542796719/O1CN01jLgrfd1zVLjkqI9q2_!!0-item_pic.jpg",
			"seller_id": 2200542796719,
			"shop_title": "汉士嘉旗舰店",
			"small_images": {
				"string": ["//img.alicdn.com/i2/2200542796719/O1CN01NLBOxO1zVLjV6AHRU_!!2200542796719.jpg", "//img.alicdn.com/i3/2200542796719/O1CN01H7zHtU1zVLjTIcY5f_!!2200542796719.jpg", "//img.alicdn.com/i2/2200542796719/O1CN01Wh2Q9y1zVLjTlpVb9_!!2200542796719.jpg", "//img.alicdn.com/i4/2200542796719/O1CN01XejmH91zVLjReXz4M_!!2200542796719.jpg"]
			},
			"title": "半高领打底衫女秋冬季百搭纯色高领套头针织修身显瘦长袖T恤H522",
			"user_type": 1,
			"volume": 36842,
			"zk_final_price": "29.8"
		}]
	},
	"request_id": "10tj3o0tub46g"
}

coupon_click_url为优惠卷的推广链接,可以直接进入该网址领取优惠卷然后跳入淘宝进行交易。

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转载自blog.csdn.net/sm9sun/article/details/103055952