目录
It is all about changing your mindset 这一切都是为了改变你的心态
翻译内容
Do you want to get a better job? 你想获得更好的工作吗？
Want to make more money? 想挣更多钱吗？
Perhaps you just want to get a promotion at your current job or open more opportunities.
也许你只想在当前的工作中获得晋升或者开辟更多的机会。
Good, you are not alone. Who doesn’t want to make more money and be more successful or have better opportunities?
好，你并不孤单。 谁不想赚更多钱，更成功或有更好的机会？
The problem is most software developers don’t realize that they always need to be actively marketing themselves.
问题是，大多数软件开发人员没有意识到他们需要一直积极推销自己。
I’ve written before about how you should be selling yourself and how everything is about selling, but part of selling successfully is marketing.
我之前写过关于你应该如何销售自己以及如何销售的一切，但成功销售的一部分是营销。
1. Start a blog 开始写博客
I’m going to start with the most obvious thing and it really shouldn’t take you much convincing, since you are reading my blog right now.
我将从最显而易见的事情开始，它实际上不应该让你更有说服力了，因为你现在正在阅读我的博客。
The easiest way to showcase your abilities and knowledge in the software development field is to create a blog.
在软件开发领域，展示您的能力和知识的最简单方法是创建一个博客。
A blog allows you to show the depth of your knowledge much better than you could possibly do in a resume or in a short job interview.
通过博客，您可以比在简历或短期面试中更好地展示您的知识深度。
Hiring software developers is a gamble because anyone can make up some experience or pretend to know how to program. A candidate for a software development job can even memorize common interview questions or be exceptionally good at interviewing, but it is pretty hard to fake a blog.
招聘软件开发人员是一种赌博，因为任何人都可以弥补一些经验或假装知道如何编程。 软件开发工作的候选人甚至可以记住常见的面试问题或者非常擅长面试，但是假冒博客很难。
More importantly though, since this post is about marketing yourself as a software developer, a blog puts your name out there in the search engines for a variety of topics.
更重要的是，由于这篇文章是关于作为软件开发人员，自我推销的，因此博客会将您的名字放在搜索引擎中，以用于各种主题。
All kinds of opportunities have come my way via my blog. Almost every major advancement in my career over the last 3-4 years has in some way been a direct result of my blog.
通过我的博客，各种机会都来了。 在过去的3到4年里，我职业生涯中的几乎所有重大进步，都是我博客以某种方式带来的结果。
Do you know of any “famous” software developers that don’t have a blog?
你能想起任何一名“知名”的软件开发者没有博客的吗？
Perhaps you do, but there aren’t many. So it goes to show you, if you want to get your name out there, it is essential to have a blog.
也许你这样做，但并不多。 所以它告诉你，如果你想让你的名字在那里，有一个博客是必不可少的。
Starting a blog is pretty easy. In fact, if you are reading this post, there is a good chance you’ve already started a blog, but perhaps you haven’t seen much success from it. That is probably due to the hard part about blogging, which is keeping up with it.
开始博客非常简单。 事实上，如果你正在阅读这篇文章，你很可能已经开始写博客，但也许你没有看到它取得多大成功。 这可能是由于博客的难点，它一直伴随着博客。
Anyone can start a blog, but to be successful at it and to really see its benefits, you have to be consistent. This doesn’t mean you have to blog 3 times a week, but it does mean that you have to be blogging at some regular interval and you have to keep it up for a long time.
任何人都可以创建一个博客，但要想获得成功并真正看到它的好处，你必须保持一致。 这并不意味着你必须每周写博客3次，但它确实意味着你必须定期写博客，你必须长时间保持这种状态。
An easy way to get started is to use a shared hosting plan, like the one I am currently using at BlueHost, to create a simple WordPress site very quickly for a very cheap price. If you get bigger, you eventually might need to scale out, but this is a good and fast cheap way to get started.
一个简单的入门方法是使用共享主机方案，就像我目前在BlueHost上使用的那样，以非常便宜的价格快速创建一个简单的WordPress网站。 如果你变得更大，你最终可能需要扩展，但这是一种快速便宜的入门方式。
2. Build a network 建立一个网络
Selling is easy if you don’t have to sell. 如果你不需要销售，销售是很容易的。
What I mean by this is that it is much easier to “sell” a product into an existing audience than it is to go out and look for people to buy your product.
我的意思是，将产品“销售”给现有受众比出去寻找人们购买产品要容易得多。
No one wants to be sold anything, but people like to find solutions for their problems and help people they like.
没有人想要出售任何东西，但人们喜欢为他们的问题寻找解决方案并帮助他们喜欢的人。
So what does this have to do with marketing yourself? 那么这与营销自己有什么关系呢？
Well, the next time you need a job or you are looking for a new opportunity, or even if you planning on selling a product or starting your own business, don’t you think it would be great if you could just reach out to people who already know and like you rather than cold calling recruiters or sending out impersonal cover letters en masse?
那么，下次你需要一份工作或者你正在寻找新的机会，或者即使你打算出售产品或开办自己的企业，你不觉得如果能够接触到人们已经知道并喜欢你，会很好吗？而不是冷漠地招呼招聘人员或大量发送非个人求职信。
The best jobs I’ve gotten in my career and every good opportunity has been the result of someone from my network either bringing the opportunity to me or helping me get my foot in the door.
我在职业生涯中，获得的最好的工作和每一个好机会来自我的网络上，它给我带来机会或帮助我获得了敲门砖。
I am actually working on a product right now that will help software developers learn to market themselves and when I launch this product I’ll already have a large audience of potential customers from my network.
我实际上正在研究一种产品，它将帮助软件开发人员学会推销自己，当我推出这款产品时，我已经拥有了大量来自我的网络的潜在客户。
Building a network isn’t difficult, but it takes time and it does take some effort. Networking is not about finding out what other people can do for you, but finding out what you can do for other people.
建立一个网络并不困难，但这需要时间，而且需要付出一些努力。 网络不是要找出其他人可以为你做什么，而是找出你能为别人做些什么。
The easiest way to build a network is to start helping people and taking an interest in what they are doing.
构建网络的最简单方法是开始帮助人们，并对他们正在做的事情感兴趣。
You should have the mindset of always networking. Every new person you meet, every person you interact with online is potentially someone who can become part of your network.
你应该有永远联网的心态。 您遇到的每个新人，与您在线互动的每个人都可能成为您网络的一部分。
You also have to get out, meet and interact with people, both offline and online. There are many ways you can do this:
您还必须走出去，离线和在线，与人们会面并进行互动。 有很多方法可以做到这一点：
- Join local user groups 加入本地用户组
- Go to conferences 去参加会议
- Blog and comment on other people’s blogs 写博客和评论其他人的博客
- Ask people in your network to introduce you to people they think you should meet 让网络中的人介绍您给他们认为您应该认识的人
- Follow and interact with them people Twitter and other social networks 跟随他们，与他们在Twitter和其他社交网络进行互动
- Host your own dinner or get together about a topic you are interested in 举办自己的晚宴或聚在一起谈论您感兴趣的话题
And remember networking is all about what you can do for someone else, not what they can do for you; whether you believe in it or not the principle of Karma is real.
记住，网络就是关于你能为别人做些什么，而不是他们能为你做些什么; 无论你是否相信，卡玛的原则都是真实的。
3. Build a personal brand (the best way to market yourself as a software developer) 建立个人品牌（作为软件开发人员推销自己的最佳方式）
You hear about personal brands quite a bit these days, but people are often pretty confused about what a personal brand is.
这些天你很多时候都听说过个人品牌，但人们常常对个人品牌感到困惑。
I overheard someone on a HGTV design show talking about how their personal brand was all about industrial looking modern designs or some other hogwash like that.
我在HGTV设计节目中无意中听到人们谈论，他们的个人品牌是关于如何看待工业外观的现代设计或其他类似的hogwash。
That person, although they were an experienced designer, didn’t understand the key concept about a personal brand: it is no different than corporate branding.
那个人虽然是一位经验丰富的设计师，却不了解个人品牌的关键概念：它与企业品牌形象没有什么不同。
Branding is all about sending a consistent message that is recognized by some repeated stimulus which when seen instantly reminds the viewer of that message.
品牌化就是发送一致的消息，这些消息被一些重复的刺激所识别，当被看到时立即提醒观众该消息。
For example, when you see the famous golden arches, you probably think McDonalds. And when you think McDonalds, you probably think Big Macs, Quarter Pounders, Happy Meals and Egg McMuffins.
例如，当你看到知名的金色拱门时，你可能会想到麦当劳。 当你想到麦当劳时，你可能会想到巨无霸，四分之一的Pounders，Happy Meals和Egg McMuffins。
No matter where you go, if you are driving down the highway and pull off an exit to go to a McDonalds, you have a certain set of expectations about that place, which you have come to expect from repeated exposures to a consistent message associated with a distinct set of imagery.
无论你走到哪里，如果你在高速公路上行驶并从出口驶向麦当劳，你对这个地方有一定的期望，你可以从反复接触的一致信息中得到预期。 一组独特的图像。
Building a personal brand is no different than building a brand like McDonalds or Starbucks or any other brand. Decide what imagery you are going to use, and the message you are going to convey, and do it consistently.
建立个人品牌与建立像麦当劳或星巴克或任何其他品牌的品牌没有什么不同。 确定您要使用的图像，以及您要传达的信息，并始终如一地进行。
For instance, if you come to my blog, you have a certain set of expectations about what kind of posts you will see here. You know that you won’t see some crap that I threw together in 5 minutes just so I can get a post out. You know that you are likely to get something technical, like Getting Started with Dart, or something more about developer psychology and principals, like this post.
例如，如果你来我的博客，你会对你将在这里看到的帖子有一定的期望。 你知道你不会在5分钟内看到我扔在一起的废话，所以我可以发布一个帖子。 你知道你可能会得到一些技术性的东西，比如Dart入门，或者更多关于开发者心理学和成长的东西，比如这篇文章。
I don’t have the budget of a company like McDonalds, and I’m still learning about personal branding myself, but everywhere I go I try to present a consistent visual image and message.
我没有像麦当劳这样的公司的预算，而且我自己还在学习个人品牌，但无论我走到哪里，我都会尝试呈现一致的视觉形象和信息。
I use the same logo for Simple Programmer everywhere, and I include the same headshot, and almost all of my content somehow relates back to the idea of making the complex simple. That is what I do. I make the complex simple, whether through creating online courses for Pluralsight, writing articles in my blog, doing YouTube videos or even podcasting about Health and Fitness.
我在任何地方都使用相同的标识Simple Programmer，并且我包含相同的爆头，几乎所有的内容都以某种方式与简单复杂的想法有关。 这就是我做的。 无论是通过为Pluralsight创建在线课程，在我的博客中撰写文章，制作YouTube视频，还是播放有关健康和健身的播客，我都可以简化复杂的工作。
I want you to understand that when you see my logo or you see my name, you are going to be dealing with someone who genuinely wants to help you understand things that sometimes seem complex and understand how simple they really are.
我希望你明白，当你看到我的logo或者看到我的名字时，你将要与真正想要帮助你理解事情的人打交道，这些事情有时看起来很复杂，并且理解它们有多简单。
So, if you want to get started building a personal brand, decide your message, decide the visualization you want to associate with that message, and start using it consistently everywhere you can.
因此，如果您想开始构建个人品牌，请确定您的消息，确定要与该消息关联的可视化，并始终始终如一地使用它。
It is all about changing your mindset 这一切都是为了改变你的心态
Marketing isn’t easy, but it is an essential skill that most software developers don’t realize they need to have.
营销并不容易，但它是大多数软件开发人员都没有意识到他们需要拥有的基本技能。
Most software developers—myself included, for most of my career—think of career advancement in terms of acquiring new skills and climbing the corporate ladder, but a much more effective way to think about career advancement is to think of yourself as a business and treating your skills and unique talents as an offering that you actively promote.
大多数软件开发人员 - 包括我自己在内，在我的职业生涯的大部分时间里 - 都考虑到在获得新技能和攀登企业阶梯方面的职业发展，但更有效的思考职业发展的方法是将自己视为一项业务，并把您的技能和独特的才能作为您积极推广的产品，。
This fundamental change in mindset is critical to taking your career to the next level and making a name for yourself in the world of software development. That is exactly why I am building a product around this idea that will show you exactly step-by-step how to do it.
思维方式的这种根本性变化是至关重要的，可以对于将您的职业生涯提升到新的水平，并在软件开发领域为自己扬名。 这正是我围绕这个想法构建产品的原因，它将逐步向您展示如何做到这一点。
The product itself is top secret right now, so I can’t reveal too much about it, but you can be sure in my upcoming blog posts and YouTube videos that I’ll be revealing more information.
现在产品本身是最高机密，所以关于它我不能透露太多，但你可以肯定在我即将发布的博客文章和YouTube视频中看到我会透露的更多信息。
If you are really eager to be one of the first to find out what I am doing and want to know about this mysterious product the moment it comes out, you can reserve your spot in line, by signing up here. I’ll be offering some free goodies and other stuff to some of the first people who sign up as I get closer to the product launch and need to get some early testers.
如果您真的渴望成为第一个发现我正在做什么，并且想要了解这个神秘产品的人，那么您可以通过在此注册来保留您的位置。 我会向一些注册的人提供一些免费赠品和其他东西，因为我接近产品发布并需要一些早期的测试人员。
关于作者
John Sonmez
John Sonmez is the founder of Simple Programmer and a life coach for software developers. He is the best selling author of the book "Soft Skills: The Software Developer's Life Manual."
John Sonmez是Simple Programmer的创始人，也是软件开发人员的生活教练。 他是“软技能：软件开发人员生活手册”一书的畅销书作者。
原链接
https://simpleprogrammer.com/3-easy-ways-to-market-yourself-as-a-software-developer/