we analyzed 912 million blog posts to better understand the word of content marketing right now.
specifically,we looked at how factors like content format,word count and headlines correlate with social media shares and banklinks.
with the help of our data partner buzzsumo,we uncovered some very interesting findings.
and now it's time to share what we discovered.
continue reading..
here is a summary of our key findsings.
1.long-form content get an average of 77% more links than short articles.therefore,long-form content appears to be ideal for banklink acquisition.
2.when it come to social shares,long-form content outperform short blog posts.However,we found diminishing returns for aritcles that exceed 2000 words.
3.the vast majority of online content gets few socail shares and banklinks. in fact,94% of all post blogs have zero external links.
4.a small percentage of "power post" get a disproportionate amout of social shares. specifically,1.3% of articles genarate 75% of all socail shares.
5. we found virtually no corelation between banklinks and social shares. this suggests that there's little crossover between highly-shareable content an content that peaple link to.
6.longer headlines are correlated with more social shares.headlines that are 14~17 words in length generate 76.7% more social shares than short headlines.
7.question headlines(titles that end with a "?") get 23.3% more social shares than headlines that don't end with a question mark.
8.there is no "best day" to publish a new piece of content. social shares are distributed evenly among posts published on different days of the week.
9.Lists post are heavily shared on social media. in fact,list post get average of 218% more share than "how to" posts and 230% more shares than infographics
10.certain content formats appear to work best for acquiring backlinks. we found that "why posts" ,"what post" and infographics received 25.8% more links compared to videos an "how-to" posts.
11.the average blog post get 9.7x more shares than a post published on a B2B site.However,the distribution of shares and links for b2b an b2c publishers appears to be similar.
we have detailed data an information of our findings below.