- 自动邮件,指的是用户在平台上进行了一些行为后触发系统自动发送的邮件。
- 以下模板由本人根据Amazon、eBay等多个海外电商平台的英文自动邮件的格式整理总结而成,仅供参考,建议在模版的基础上融入更多你的品牌的特色。
1. 未支付订单提醒
在客户下单后未完成支付X小时后发送。
- 标题: Reminder: Unpaid Order [订单号]
- 内容:
You have an unpaid order
[订单号] [订单链接]
[商品图]
按钮 = Complete purchase [商品链接]
Having an issue during the checkout? Contact Us. [客服邮箱]

2. 下单后确认信息
在客户完成支付后发送。
- 标题: Your order from [网站名] has been confirmed
- 内容:
Hi [名字],
Thank you for shopping with us, your order [订单号] has been confirmed, please check the details below. You will receive another email when your order is shipped.
Order Details
Shipped to: [收件人姓名、地址]
Estimated delivery: [星期、日期]
[商品名、商品颜色、商品尺寸、商品价钱、总价、快递方式、折扣]
按钮 = View Order [订单详情页链接]
or Place another order [首页链接]
If you have any questions regarding this order, please contact us ASAP. [客服邮箱]
Cheers,
[网站名] Team
3. 商品已发货
- 标题: Your order from [网站名] has shipped!
- 内容:
Your order is on its way!
Tracking number: [订单号][订单链接]
按钮 = Track my order [订单详情页链接]
Or Place another order [首页链接]
Shipped to: [收件人姓名、地址]
Estimated delivery: [星期、日期]
[商品图、商品名、总价、订单号]
Need help? Contact us now [客服邮箱]
4. 商品已送到
- Subject line: Delivered: Your order from [网站名][订单号]
- Content:
Your order has arrived!
How was your experience with your order?
按钮 = Leave a comment [评论页链接]
Or track your order [订单详情页链接]
[订单号]
[商品件数]
按钮 = View order detail [订单详情页链接]
Need help? Contact us now [客服邮箱]
5. 到货延迟提醒
- 标题: Shipping update: your order from [网站名] [订单号]
- 内容:
Your package may arrive late
We are sorry that your order [订单号] might be delayed.
We apologize for the inconvenience, and we will keep you updated on the shipping status.
Tracking number: [订单号]
Track my order = [订单详情页]
Need help? Contact us now [客服邮箱]
6. 重置密码
- 标题: 123456 is your [网站名] account verification code
- 内容:
We have received a request to reset the password for your [网站名] account.
If you made this request, please enter the following verification code to reset your password:
123456
If you did not make this request, please ignore this message.