刚开始看到这个问题的时候懵逼了，卧槽怎么这么多，问了一些朋友，也有不少遇到类似情况的，我自己的看法，应该是机器审核在过年这段时间新增了什么机制（过年这段时间都忙着上架，一些股票，博彩类的被拒不少，可能苹果针对进行新增的规则），所有app机审遇到就自动被拒并回复此类邮件。然后就有点安心了，苹果说有什么问题就一个个解决呗，我应用没有这些问题的，就一个个给你解释，实在不行就电话沟通，完全不慌。
贴上被拒邮件：
Guideline 2.1 - Information Needed
This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines . Specifically, these types of apps often:
1.1.6 - Include false information, features, or misleading metadata.
2.3.0 - Undergo significant concept changes after approval
2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used
Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in iTunes Connect to verify this app’s compliance.
Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.
Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.
Guideline 4.1 - Design - Copycats
Your app or its metadata appears to contain misleading content. Specifically, your app leverages the popularity of 三国无双.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Copycats section of the App Store Review Guidelines .
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Provide rights to any protected or trademarked content in iTunes Connect.
- Once your app is fully compliant, resubmit your app for review.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
If you believe your app is compliant with the App Store Review Guidelines , you may submit an appeal.
You may attach documentary evidence in the App Review Information section in iTunes Connect. In accordance with section 3.2(f) of the Apple Developer Program License Agreement, you acknowledge that submitting falsified or fraudulent documentation can result in the termination of your Apple Developer Program account and the removal of your apps from the App Store. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
翻译一部分：
解决方案：
2.1大礼包后面带有其他原因的要先处理掉，这里先解决4.1
1.如果有上述7中问题，一定要检查清楚去做出修改，哪怕随便修改一下，如果原封不动的邮件申述+提交，直接会回复你的应用和上次提交的应用一样。
2.如果没有问题，那就放心大胆的去申述，先说明没有上述7中问题，再说让他们指明到底是哪里错了。
尊敬的苹果审核团队：
感谢您的耐心审核， 对于您提到的7个审核条款， 我们做了仔细的排查， 我们现在对此回复如下：
1.1.6：我们并没有包含虚假信息，和误导用户的功能，全都是真实的。
2.3.0：我们没有在通过后修改任何概念和功能。
2.3.1：我们没有切换到任何赌博或彩票的网站，我们是原生App
3.1.1：我们游戏内都是使用的苹果支付，并没有使用任何第三方支付。
4.3.0：我们的游戏内容都是我们自己开发的， 并不存在抄袭或者大量相似。
5.2.1：我们的App并没有法人实体和版权的风险。
5.3.4：我们的App也并没有使用任何定位相关功能和权限。
如有问题，请明确指出问题所在，方便我们后续解决，因此应用后续大量推广工作，请尽快回复我们，邮箱：XXX 电话：XXX ,谢谢。一、我们对4.1进行稍微修改，并在邮件中说明了不存在此问题，然后和2.1一同发送了邮件并进行审核，如果不确保自己的app没有问题，一定不要去审核，尽量和苹果沟通，邮件或者电话；
二、如果申述Guideline 4.1 Design: Copycat 如果一直没反馈，试试走这个吧：get clarification on an app rejection；
三、相关的一些链接地址
1、加急、申述地址：https://developer.apple.com/contact/app-store/
2、进：Resolution Center（当你回复了，或者重新提交审核了就看不到了，实际是能进去看以前的）：https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa/ra/ng/app/appid/platform/ios/resolutioncenter（突然发现这个地址点不开了） （appid换成你的应用10位数字appid：）；
四、如果是博彩类的马甲包，要慎重处理一下，防止被封号，建议一个个排查做出优化，有问题的尽量隐藏，实在不行先把部分功能移除，后续更新再上。