2018 Chinese people bought one third of the world's luxury goods, 1/10 turnover in Lynx. The major global luxury brands and then how how playfully, can not bear fat Chinese market, all in the Alibaba platform to catch. According to the survey of well-known consulting firm L2, 26% of the world's luxury brands have the shop in the Lynx, last year this figure was only 21%. Valentino, Bottega Veneta and Burberry and other luxury brands have settled a series of Lynx.
|| eco-luxury big fancy Ali was still "a few"
It is understood that, as early as 2017, the day the cat on the launch of the luxury channel Luxury Pavilion. At present, the presence of luxury brands including Burberry, Marni, Giuseppe Zanotti, Stella McCartney, Tod's, Versace, La Perla, Baccarat, Maserati, Canada Goose, MCM, Moschino, nearly 80, also owns Givenchy, YSL, La Mer and other high-end beauty skin care brand.
However, luxury goods into the eco-Ali, Ali platform is not just a fancy of nearly 700 million consumers live months, even more crucially, it became the best platform for their digital development. By Alibaba commercial operating systems, to conduct a comprehensive new luxury retail digital upgrade using the full channel, wisdom stores, digital online shopping guide and other get through the line, insight into consumer behavior.
For example, in 2018, Tiffany cat heaven Luxury Pavilion open flash shop, on-line and a half months to attract 3 million visitors. When the old luxury Valentino settled, innovatively line at its Beijing flagship store with a panoramic view onto the Lynx 3D technology to attract consumers online consumer experience and can not go to Beijing the store.
|| more than Amazon, Alibaba recruit big love
Even the US mainstream media point of praise.
"Wall Street Journal" that the luxury brand in collaboration with Ali, will help them to better landing in China. Canada geese dazzling performance is the best proof. These brands close friends Ali even beyond the Amazon. "Wall Street Journal" reported that luxury goods are increasingly interested and Alibaba cooperation, and Amazon but keep their distance.
Canada geese dazzling performance is the best proof. Since 2018 flagship store opened in Lynx, Canada geese have amounted to hundreds of millions in sales Lynx, about 500 million people visited Canada goose Lynx flagship store, the brand is eight times the source of the Vancouver local population. The latest earnings report, Canada Goose CEO Dani Reiss more directly, said, "Thanks to the Lynx, Canada geese performance rose, and plans to build the plant."
So, as you no matter how playfully Bottega Veneta and Burberry, sell well is the last word.
