The increasing number of network marketing tools and methods provide a wealth of means for the realization of the function of network marketing. Only when the end-of-network marketing method is applied to the implementation of enterprise network marketing can the true value of network marketing be brought into play. One of the important characteristics of network marketing is its practicality and operability. The research on the theoretical basis and method system of network marketing aims to provide support for the practical application of network marketing. The practice of network marketing is to comprehensively apply the basic principles, methods and methods of network marketing in corporate marketing activities, and to ensure the realization of the network marketing plan by controlling the effects of network marketing.
The core content of the Internet marketing application is to use the appropriate Internet marketing methods to realize the specific functions of Internet marketing. This chapter takes the eight functions of online marketing as the main clues. From the application point of view, the network marketing methods that realize each function refer to website promotion methods, the establishment and promotion of online brands, information release and transmission, online customer service and group relationships. , And then go on to build sales channels, online promotion methods, online market research, etc. The marketing function can be achieved through a variety of methods. Shishi Dafushe and the period of 0 are totally independent. One way will have many effects, and the same network may involve brand promotion at the same time. Certain crossovers, such as website promotion methods, are also better. In learning to connect, the content does not have to deepen the understanding of the practical application of online marketing based on the settings. Hot in the arts and technology, the content should be regarded as a model of the overall section only for the common application of the country, and can also be related to the Internet marketing method system related to the close readers of the content need not be content The order is limited, you can read the website search to lead the website, self-associated network such as e-mail resources, cooperation information, viral network, social network, network advertising, comprehensive website through the table, because each station has many opportunities for promotion methods.
Since each tool will have multiple manifestations in different application environments, there are quite a lot of ways to promote the site's interconnected wind application internal affairs, which greatly increases the user's understanding of the website information. Based on these tools Opportunities for the Internet. He contributed more to the website promotion exhibition
In addition to these conventional website promotion methods, some non-standard websites (such as soft crops, games, adult websites, etc.) may also adopt some unconventional methods in order to pursue visits, dating communities, network plug-ins, pop-up ads, Browser plug-ins, changing the default homepage of the user ’s browser, such as licensed adware), spam, and non-standard website alliances, etc. These methods are very popular for the growth of website visits, but due to normal Internet access for users Causes adverse effects or even harms, so these methods are promoted in the regular network fees. Mandatory installation of software (Your style of view has obvious inspection and marketing is not in addition, that all kinds of online marketing software also exerts a certain influence on the promotion of netizens. Can the website planting work be implemented with online marketing software? In the development and application of corporate online marketing, in order to obtain effective online promotion effects, many companies have carried out a lot of practice and exploration. For example, through various online marketing software to send interest on the supply and demand information platform, automatically submit the website to many A number of search engines, blog groups, and Weibo messages, etc., some software even collects email addresses through web pages to send mass emails, creating a lot of spam, so many so-called online marketing are not seen from beginning to end, and rarely become Opportunities for mainstream online marketing tools. The reason, personal analysis, is mainly that the guiding ideology of these software developments is to try to simplify online marketing, and equate the work of online marketing information sources to delivery channels with simple mass information, and even expect to achieve The purpose of labor forever. In fact, online marketing is long-term and trivial There is no serious work of professionals and long-term accumulation of online resources. However, this stage of "website promotion" still has a very important test to come in. This problem may be recognized only after the release of the online aunt.- () "Site promotion" is likely to be overlooked. Most of the significance. The main special website in planning and design often does not have the need for promotion before turning back to consider the optimization of the website design zero problems. This is not only labor-intensive It also affects the timing of website promotion. Wide implementation and control are more complicated. Generally speaking, whether it is developed by itself or outsourced to a professional service provider,- The design and development of a website's station need to be messed up by people in technology, design, market, etc., and the understanding of the website by people with different professional backgrounds will be quite different. For example, technical developers pay more attention to the visual effects of the website. If there is no one with a network, it is usually only considered from the aspect of function realization, and the designer is more coordinated with marketing-conscious professionals. The final website is likely to be separated from the network marketing Demands are very different, so in this process, there are higher requirements for the professional level of network marketing of planning designers, which is the main reason why there are gaps between some websites and the original planning ideas after the completion of some websites. The "site promotion" effect in the planning and construction stage needs to be verified after the website is published. "Promotion strategies" such as optimization design adopted during the website construction stage can only be carried out based on the experience of website construction related personnel. Whether it can really meet the needs of website promotion is still to be verified after the website is officially released-after some time. If there is a discrepancy with the expected goal, it is necessary to make further corrections and improvements, and it is precisely because of this lagging effect that it is easier for design developers to ignore the consideration of the factors influencing website promotion by website construction. These characteristics show that the comprehensive implementation of website promotion strategies involves many factors, which need to be considered from the overall level of network marketing strategies, otherwise it is easy to fall into the dilemma of disconnection between website construction and website promotion. At present, this kind of problem is common in enterprises, which is also one of the important influencing factors that enterprise websites often cannot play a role.
The initial stage of website publishing usually refers to the time about half a year after the website officially starts publicity. The characteristics of the initial promotion of the website are shown in the following aspects. Internet marketing budget is relatively ample. The Internet marketing budget of an enterprise, which is applied to website promotion, usually invests more in the initial stage of website launch, because some expenditures that need to pay annual (quarterly) usage fees usually occur at this stage. In addition, in order to obtain obvious results in the short term, new websites will usually increase promotion efforts in the early stages of release, such as publishing advertisements and news. Internet marketers have a high level of enthusiasm. This emotional factor will have a great impact on website promotion. In the initial stage of website launch, online marketers have paid great attention to various promotion methods, and are very concerned about the growth of website visits and user registrations. If the website visits increase rapidly during this period and achieve the expected purpose, it is a great incentive for network marketers, and it may progress to stimulate work enthusiasm: otherwise, if the situation is not ideal, it may affect the enthusiasm and even promote the website Losing confidence, after a long period of time may not want to continue to try other promotion methods, and some companies' Internet marketing work may be abandoned halfway. Therefore, the emotional factor of the staff is also one of the important factors influencing the effectiveness of website promotion.
This is the role of Internet marketing in practice.
