Customer background
A leading large-scale, standardized furniture group in China that integrates design, production and sales. It has become a modern furniture brand with a leading sense of design in China.
Project Background
For furniture companies, in the past, the customer experience was purely linked to the entity, and the amount of enterprise data was limited. It was more about traditional customer loyalty programs and operations.
In the Internet age, the situation has changed dramatically. The customer experience includes physicality, digitization, and faces a variety of new data and complex data sources. The focus of corporate attention has also changed, such as loyalty programs in the new Internet era, data-driven precision marketing, full-process user experience, personalization and customization.
This change in demand has led the furniture company to decide on a digital transformation to achieve digital operations.
Project Objectives
When the project was established, the company set the following goals:
1. Improve information collection, open up cross-platform, multi-dimensional user data, form an enterprise user system analysis, guide the discovery and definition of new operating directions, marketing leads, etc.
2. Establish an enterprise management cockpit system and operation index system to form a multi-time, multi-point, full life cycle service model.
3. Combine with the industry's best methodology to form a framework and system for the overall operation of the enterprise.
solution
According to the development trend of the furniture industry, combined with the needs of the furniture enterprise, Yonghong Technology, which has many enterprise data transformation experiences in retail and manufacturing industries, provides the enterprise with a complete digital transformation solution.
Picture: Yonghong Technology provides the furniture group with a complete digital transformation solution
Figure: Digitalization covers the key business systems of the enterprise, covering the entire business of the enterprise
Focusing on the business focus and strategic objectives of the enterprise, a digital analysis and decision-making platform is established, including a complete system from data assurance, data processing to data operation.
Unified Reporting Platform
Migrating the existing reporting platform through Yonghong Z-Suite to form a unified report view of the enterprise, a unified data window, and change the existing fixed report mode.
Data quality control
When data entry errors, data format abnormalities, data standard problems, data transfer loss, ETL operation abnormalities, etc., cause abnormalities in the final data display, data quality control can be used to find problems in time before, during, and after the event, and automatically alert Proactively debug and ensure data quality control system.
The standardized data analysis system
builds a set of standard systems, including the definition of indicators and reports and the definition of management responsibilities, to ensure accurate and rigorous data. Establish a complete data management process to ensure the healthy operation of the analysis system.
Cockpit and business analysis Kanban
completes the design of the management cockpit according to the enterprise KPI assessment system, which can observe the health and business status of the business in real time, and further explore the problems in the business for the business status.
Figure: Taking the theme of data analysis as an example, monitoring the achievement of goals and continuously improving operational efficiency
Customer revenue
The big data solution provided by Yonghong Technology has been widely used in the furniture group. The specific benefits can be summarized as the following four aspects:
1. Completed the construction of enterprise data warehouse;
2. Completed the construction of enterprise bottom data standards and data quality;
3. A systematic carding has been achieved, and the construction of the enterprise business indicator system has been completed;
4. Achieved closed-loop marketing management of the enterprise, and increased the value of a single customer by 12%.
Figure: Achieving enterprise closed-loop marketing management, increasing the value of a single customer by 12%
Customer Reviews
Digital transformation is an important strategy of our group. Yonghong Technology provides a complete big data solution, covering the company's key business systems, and provides support for our scientific decision-making. From the perspective of operating performance, the company has achieved closed-loop marketing management, and the value of a single customer has increased by 12%. The core product, Yonghong BI, not only realizes the second response of large data volume, but also is very convenient to operate.
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