According to data from an e-commerce platform, Xiaomi’s sales in the high-end mobile phone market are quite astonishing. The Mi 10 launched this year has been well received by consumers since its launch. As a comparison to competitors, the sales of high-end mobile phones are relatively average. Behind Xiaomi.
It can be seen from an e-commerce platform that the number of comments on Xiaomi 10 and Xiaomi 10 Pro reached 470,000 and 170,000 respectively, and the number of comments on the newly launched Xiaomi Mi 10 Extreme Commemorative Edition reached 62,000.
Huawei has 270,000 reviews on the high-end mobile phone P40, while the number of reviews on the higher-end P40 Pro is only 14,000. It can be seen that the expensive P40 can't sell Xiaomi 10 in the high-end mobile phone market.
Huawei certainly knows that its high-end mobile phones are expensive. In order to compete for sales, it has launched the more affordable Honor 30 series. However, the sales of the Honor 30 series are worse than the P40.
The data of the e-commerce platform shows that the number of reviews of Honor 30 Pro and Honor 30 are 130,000 and 180,000 respectively, which shows that although the pricing of these two phones is much lower than that of P40, they still fail to retain users.
The result of this is that Huawei continues to raise prices. The price of the P40 launched this year has exceeded 4,000 yuan, and the Honor 30 series has greatly increased by more than 1,000 yuan over last year's Honor 20. The continuous price increase of Huawei mobile phones has caused consumers to complain that they have no money to buy Huawei, which means that Huawei mobile phones are too expensive to buy Huawei mobile phones.
The Xiaomi Mi 10 launched by Xiaomi is its first attempt to hit the high-end mobile phone market. Although Xiaomi Mi 10 has also increased by 1,000 yuan over last year’s Mi 9, Xiaomi 10 did not break through 4000 yuan by coincidence. It was priced at 3999 yuan, which happened to be stuck in the Huawei P series. The price gap left.
Consumers are angry that the price of Huawei mobile phones is too expensive, so they switch to Mi 10, which is priced slightly more affordable. This should be the reason why the sales of Mi 10 increase and the sales of Huawei P series are not ideal.
Previously, the domestic high-end mobile phone market was dominated by Huawei and Apple. The current pattern has clearly become a three-pronged stand of Huawei, Xiaomi and Apple. As Huawei's flagship mobile phone mate40 in the fourth quarter of this year can only obtain 8 million Kirin 9000 chips, the production capacity is insufficient, and Xiaomi is expected to gain more market share in the high-end mobile phone market.
Of course, in the fourth quarter, Apple will bring 5G-capable iPhone12 to domestic consumers, and the price has dropped further. The price of the cheapest iPhone12 is expected to fall in the price range of 4,000 yuan, and Apple will gain more markets in the domestic high-end mobile phone market.
From these perspectives, both Xiaomi and Apple will take away more markets from Huawei in the fourth quarter. Huawei's further decline in the domestic high-end mobile phone market is the destined result.
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