Market analysis predicts that Samsung’s mobile phone shipments are expected to reach 80 million in the third quarter that is about to end, a certain increase over the same period last year, with a month-on-month increase of as much as 50%. This shows that this mobile phone company finally looks after continuous setbacks. Hope to rebound.
It is Huawei and Apple that provide favorable opportunities for Samsung. Due to the problem of chip supply, it is inevitable that Huawei mobile phone shipments will decline. At present, many Huawei mobile phones have been out of stock in domestic e-commerce channels, and some unscrupulous merchants have even speculated on Huawei mobile phones and sold them to consumers at higher prices. Its shipments in overseas markets have continued to decline.
According to previous plans, Apple would release the new iPhone in September. This year’s iPhone 12 is lower in price and is the first mobile phone to support 5G. Therefore, the industry generally expects that the iPhone 12 will be sought after by consumers, but due to mass production issues, the iPhone 12 Forced to postpone it to October, so iPhone12 will not be able to contribute to Apple's sales in the third quarter of this year.
At present, the top three mobile phone companies in the world are Samsung, Huawei, and Apple. Mobile phone companies such as Xiaomi and OPPO are in the second camp. The favorable opportunities provided by Huawei and Apple have promoted the growth of Samsung’s mobile phone shipments. The reason why it is expected to obtain more than 80 million mobile phone shipments in the quarter.
According to the Q3 data of 2019 released by the market research agency Gartner, Samsung’s mobile phone shipments were 79 million units. If Samsung’s mobile phone shipments reached 80 million units in the third quarter of this year, the year-on-year growth rate would be 1.3%. However, considering the impact of the epidemic, the global mobile phone market’s shipments will decline, and it is not easy for Samsung to achieve growth.
According to this sales volume, Samsung will undoubtedly secure its position as the global mobile phone leader. In the second quarter of this year, the shipments of Huawei mobile phones and Samsung mobile phones have both declined. However, the decline of Samsung mobile phones was greater than that of Huawei, which caused Samsung to lose to Huawei at a slight disadvantage. This is the second time it has lost this position since it won the global mobile phone leader position in 2012 (Samsung was surpassed by Apple in Q4 2019). Now it has regained the first place undoubtedly proves that it can still firmly occupy a position.
Due to the launch of the iPhone 12 in the fourth quarter, Apple may be expected to surpass Samsung to seize the position of global mobile phone leader. The iPhone 11 released by Apple in 2019 achieved a 9% year-on-year growth in shipments due to its lower pricing. iPhone shipments surpassed Samsung. This year's iPhone 12 has more advantages and it is inevitable to surpass Samsung again.
In addition, the vacancy left by the decline of Huawei's mobile phones has triggered a battle between Chinese mobile phone companies Xiaomi and OPPO. It is estimated that Samsung will find it difficult to share in the Chinese market from the decline of Huawei's mobile phones. The second quarter shows that in the European mobile phone market, Xiaomi and OPPO have already fallen from Huawei Won a large market share. Samsung may not be able to gain too much share from the decline of Huawei mobile phones.
The decline of Huawei mobile phones gave Samsung a breather, but with the growth of Xiaomi mobile phone shipments, Xiaomi mobile phones are expected to become the top three mobile phones in the world. Samsung mobile phones will compete for Xiaomi mobile phones. It can be seen from the Indian market that Samsung has not been effective. Responding to the competition of Xiaomi mobile phones, Samsung has failed to return to the Indian mobile phone market after being defeated by Xiaomi in the third quarter of 2017.
It can be seen that even if Huawei mobile phones are temporarily in decline, Samsung mobile phones have not been able to get rid of the threat of Chinese mobile phones, and there is too much uncertainty to continue to rebound.
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