Hello, I’m Chenxi. I’m glad you can read it. This article is a series of related notes that I accidentally read about "The Road to Wealth and Freedom" and then sorted them down in order. It aims to share what you have read and make progress together!
Article Directory
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- Session 1: Opening the door to freedom of wealth
- Section 2: What is a personal business model
- Section 3: The best strategy for ordinary people to counterattack
- Section 4: Low-cost, low-risk entrepreneurship
- Section 5: Why do you have to do a side job
- Section 6: Personal Business Model
- Section 7: Scientific entrepreneurial methods
- Section 8: The market pain point is personal business positioning
- Section 9: Reading human nature can understand needs
- Section 10: Aha moment to find the product
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Session 1: Opening the door to freedom of wealth
How much money is needed to realize the freedom of wealth?
Some people say that you want one hundred million, because one hundred million is put in the bank, and the annual interest can be 4 million. Some people say that as long as a few million, enough food, drinks and fun are enough.
To answer this question, we must first know: What is freedom of wealth?
"The Road to Wealth Freedom" is defined as: "You don't have to sell your time to meet the needs of life."
How to understand this sentence?
- "Need for life" refers to your daily expenses, and "sale time" refers to the money you earn from work.
- The money you can earn without working, we can call this "income after bedtime".
- When your "income after bedtime" is greater than your daily expenses, you are wealth free! How is this state achieved?
By changing the two variables in this formula
1. Reduce daily expenses
2. Increase income after bedtime
Everyone's "needs in life" are actually dominated by their own desires. For example, living in the city center and living outside the Fifth Ring Road will be very different. So you have to think about it: how much does it cost to live your ideal life?
As for increasing income after going to bed, besides going to work to earn money, there are many ways to make money that do not need to invest time, or that can continuously generate income after one investment.
For example, learn how to invest and manage money to make money; or spend a few months to write a book, as long as you sell well, you can get a large amount of royalties every month. You might say: these "income after bedtime" are a bit difficult for ordinary people.
Is there any income growth method that novices can use?
The answer is: Yes, and it is easier than you think.
Section 2: What is a personal business model
Your ability to make money depends on your personal business model, or how you sell your time.
What do you mean?
For example, if you work in a company and work from nine to five every day, five days a week, your boss will give you 5,000 yuan a month. After conversion, you sell yourself for 30 yuan per hour.
This is the business model of most people: Mark yourself a unit price per hour, and then sell your unit time to make money. If you want to increase your income at this stage, you can only rely on constantly improving your professional ability to raise your time unit price, which is what we often call "promotion and salary increase."
Learn to increase your unit price
Section 3: The best strategy for ordinary people to counterattack
What is the best strategy for ordinary people to counterattack?
Sell a copy of time repeatedly.
Let’s start with a very simple arithmetic problem: If you have a monthly salary of 5,000, the income of one hour of work is 30 yuan. If you want to make a monthly income of 100,000 like a big cow in the industry, how long do you need to work?
The answer is: more than 3000 hours. Every day from 9 to 5, and no weekends, you need to work for more than a year to be worthy of others for a month.
What to do? The way to overtake on a curve
is to copy your own time and make a product of your own time, and then sell it again.
What is a product?
You can understand a book, a course, or an APP as a product; even an article, a video, or a consulting plan can be called a product.
As long as this product is valuable to others, someone will be willing to pay for it.
It is too difficult for ordinary people to make money by increasing their time unit price. And if you copy your own time, even if the unit price is low, you can win by volume.
Going back to the example at the beginning: If you want to make a monthly income of 100,000, you only need to invest 10 hours to make a product that can sell for 300 yuan, and then sell 300 copies a month.
The core idea of this business model is: no longer rely on selling one's own time in exchange for compensation.
It’s just one investment and N returns. If you can now clearly realize that you have the ability to get rid of the yoke of time, congratulations! It means that you have evolved into a brand-new species and have stepped into the door of wealth and freedom with one foot.
Section 4: Low-cost, low-risk entrepreneurship
What is the most important issue for ordinary people to consider if they want to start a business or do a side business?
Cost and risk.
What is the fastest way to go into debt? Except for going to work, I haven't made any money, but I dared to spend hundreds of thousands or hundreds of thousands when I came up. That's not called entrepreneurship, it's called gambling if it sounds nice, and it's sloppy if it sounds bad. When do you feel desperate? When you ski on the underworld for the first time, you don’t know that you choose the most difficult trail, and when you don’t understand business and start your own business.
Ordinary people must be aware of costs and risks when starting a business for the first time
Section 5: Why do you have to do a side job
Have you heard of the black swan incident? Before discovering the black swan in Australia, Europeans thought that the swans were all white. This phenomenon is used to describe an event that is unpredictable and changes everything once it occurs.
For example, Kingsoft and Kaspersky were synonymous with anti-virus software, but 360 anti-virus-came out to dominate through the free model. Nokia and Motorola did not do anything to miss, but the rise of smart phones directly caused them to be abandoned by the times. Some people say that starting a business is like driving a car, except that the steering wheel is not in your hands. The moment before you feel that you have the world, the next moment you fall to the bottom. But with the ability to "anti-fragility", when faced with risks and unpredictable events, it can not only help us protect ourselves, but also get better, and even complete evolution.
This is like when we have a fever when we catch a cold. A high fever will kill the virus. When the cold is over, we will develop antibodies to the same type of virus. The possibility of getting this disease in the future will be greatly reduced.
There will be too many events beyond our control in the future, but the way to face the unknown is to prepare adequate equipment in advance to deal with changes.
Section 6: Personal Business Model
If you want to realize the freedom of wealth, your personal business model must be upgraded from "sale time" to "repeated sales time". How can this be achieved in the entrepreneurial process?
The essence of consulting is to help customers from the "present state" to the "ideal state", you can understand it as: never come to meeting, bad to good, not to have.
For example, teachers in schools should help students learn from mathematics to mathematics; business consultants should help the business revenue from bad to good; fitness coaches should help students from no abs to have abdomen... even travel bloggers We have to think about how to help fans better plan their travel routes, from not being able to play to being able to play.
As time goes by, you will find that many customer problems have common features. Simply put, you can sort out similar templates, which greatly optimizes your time efficiency.
Section 7: Scientific entrepreneurial methods
Do you think success can be copied? Of course you can learn to look at and learn from outstanding people.
How to find the pain points in the market? How to determine the correct positioning? How to design the product? How to find the "aha moment" of the product? How to do promotion activities? How to complete the first--single sales? How to form word-of-mouth marketing? Know the 100% correct answer, but the answers are all in the "Scientific Methods" (Scientific Methods).
科学方法有六个步骤:
1.提问(Ask Questions )
2.调研( Research)
3.假设( Hypothesis)
4.实验. (Experiment)
5.分析(Analyze Data)
6.如果假设正确则接受(Accept) ,错误则拒绝( Reject),并重复三至五步。
第八节：市场痛点就是个人商业定位
绝大多数人创业失败的原因，是没有商业常识的创业者们，喜欢把自己关在一个小黑屋里，一拍脑袋冒出个想法,不做任何用户调研,不管自己懂不懂这个领域，不在乎有没有市场需…直接开始瞎干。
正确的“姿势”,一定是先学习商业知识，然后用科学的方法创业。
而科学创业最关键的
第一步，就是找到市场痛点、精准个人定位。按照科学方法的六个步骤，首先你要选择一个自己感兴趣的咨询领域，然后提问:在这个领域中，有哪些痛点问题和需求，还没有被解决?
第二步是通过搜索引擎和问答网站，调研这个领域中大家最关心的问题和需求。
第三步则是挑选一一个最常见的问题，结合你自己的判断，假设它为市场痛点。
第四步是进行试验，可以向至少30个潜在客户提问，他们是否对一一个这样的咨询服务感兴趣或者更好的方式是，你甚至可以直接做一个“最小可行的咨询服务”,也就是MVP,测试市场是否有人愿意购买。
MVP ( Minimum Viable Product)是《精益创业》提出的概念，意思是创业要做“最小可行的产品”，比如你要做代步工具,不要一上来就开始造车，先用两个轮子、一块木板搭个滑板，再慢慢迭代成车。
第五步是分析数据，如果买单的人全是你的亲朋好友，并不能证明这项咨询服务有市场,因为他们可能只是捧个场一顺便提-一句:创业不要做熟人生意，切记。
第九节：读懂人性就能读懂需求
Luxury goods are expensive. Why do so many people buy them?
What kind of shoes are not worn ? Why do shoes cost tens of thousands? The
same is tea, why can the box be several times more expensive?
Because of human nature. To do business is to be sensitive to human nature and to be able to see exactly what users are buying when they buy.
To give a very simple example, when I was doing business consulting, I asked a group of customers: "Why do you think someone learns English?" Some people take it for granted: "To master a foreign language"; some Some people say: "In order to better communicate with foreigners"; others say "Because the school lets us learn."
These are actually the needs of learning English. But what we can be sure of is that if any English training organization tells the customer the reason for the purchase just now, the sales will definitely be bad.
why?
Because they have not grasped the hidden demand of learning English. So what are the hidden needs of learning English?
The exam is the largest, followed by studying abroad and business. Few people learn English just to learn English. It's like why we don't need to learn French, because there are no exams and there are fewer students studying abroad.
Only by understanding human nature can we understand the market better.
Section 10: Aha moment to find the product
Airbnb, an online housing platform with a market value of 10 billion U.S. dollars, found in the early days of its business that its website had a lot of traffic but very few orders. They found through the backstage that most customers turned it off after seeing the house photos. The founder speculated that it might be because the photos taken by these homeowners were all taken with mobile phones, which did not show the true condition of the house at all, so he decided to hire a professional team to retake the photos from house to house with SLR. The result was not enough. Within a month, Airbnb’s orders tripled.
This is called Aha Moment in "Growth Hacker", that is, the moment when customers are brightened up, discover the core value of the product, and then cannot refuse to continue using the product.
Many people start their own business because they think the product is great, but the user growth is slow, and even no one uses it at all. This is because the user cannot get your points. There are so many products in the world, why must you use yours?
So you have to let customers see your core products and advantages.
To be continued...
The best investment is to invest in yourself.
2020.10.16 May you rush to be in your love!