Aurora research data shows that, overall, users' evaluation of mainstream information apps is at a medium to upper level. Baidu APP, Tencent News, and Toutiao are the three platforms with the highest user satisfaction and willingness to recommend; among them, users' evaluation of Baidu APP The satisfaction score reached 4.15 and the recommendation score reached 8.15. Both dimensions of evaluation ranked first among mainstream platforms, indicating that Baidu APP relies on the advantages of diversified content ecology, intelligent information flow distribution capabilities, and powerful search functions. , Continuously improving the user's information acquisition experience and becoming the most popular information platform.
The report from Aurora by ShareShare reveals the rationality of Baidu's acquisition of YY from the data. At the moment when live broadcast has become another important medium after text, pictures, and video, the acquisition of YY is actually striving to win the ticket of the new era. This will not only make Baidu an important player in the live broadcast industry, but also bring it to Baidu There are more possibilities to realize the simultaneous progress of various business lines such as short video, information flow, and commercial marketing.
The data in the Aurora report shows that as many as 73.9% of consumers will actively search for relevant information or information before deciding to purchase when they have a demand. This also means that when the user's needs are clearly expressed, Baidu's post-link capability can perfectly meet the needs, thereby avoiding the loss of conversion opportunities that consumers may frequently jump between different ecosystems.
After gaining a firm foothold in the mobile Internet ecosystem, Anta Share can clearly feel that Baidu is stepping up its exploration of the boundaries of commercial and marketing value, expanding more vertical scenarios, deploying more marketing capabilities, and building more personalized links to become its welcoming digital Basic ideas for the future of marketing. In the context of the rapid development of the new information track, Baidu is trying to break through the "singularity"; after the "singularity", it may be ushered in a steep growth curve.