With the rapid development of smart phones, the mobile phone configurations of major manufacturers are now indistinguishable. For users, the current thousand-yuan mobile phones can smoothly run large-scale mobile games such as Honor of Kings and Peace Elite, which can fully satisfy users' daily use. This is an era where APPs flourish, but with the development of various APPs, the business gradually increases and the content gradually becomes bloated. From the user's point of view: it is difficult to find the functions you want faster; from the developer's point of view: how to accurately provide users with the ability to provide applications is another big problem, so HAG (Huawei Express Service Smart Platform) came into being.
As a "sea", HAG's function is to "accept all rivers". It consists of three elements: direct application class (deeplink+icon), card class (presenting card style through data processing and display logic), and content interface class (presenting card style through API interface). The essence of the fast service is a porter , which transfers the content of the application through the direct access to the application class transport service entrance and the card or content interface class. After the card is connected, it is distributed to different media terminals, in different locations, and displayed to users in a reasonable situation.
So where can we better demonstrate fast service? One of the answers is to use the negative screen to its extreme!
Negative one screen
Negative one screen from top to bottom, covering weather, sports, global search, service entry (resident service, recently used, selected service), and dynamic cards.
1. Global search
On the interface, the global search portal will display recent portals, real-time hot spots, and search history. Huawei's global search is not just showing related apps, but a variety of quick services.
In this era of numerous search entries, people are no longer satisfied with the search results of Baidu and Google. Users have more search habits. If they want to eat melons, they will search on Weibo. If they want to buy movie tickets, they will search in Taotiotiao. If you want to buy a book, you will search on Dangdang. If you want to understand knowledge, you will search on Zhihu. What Huawei’s Smart Search does is to integrate services in various apps.
For example, searching for "Zhang Yixing" can search for relevant entries on Baidu Baike, search for Weibo, and search for related variety shows, which are presented in the form of cards to show the content provided by different apps .
In addition, Huawei can not only directly search for high-quality content in applications in global search, but also provide high-quality services in global search .
For example, if you search for "express delivery", you can find the "express delivery" service provided by multiple manufacturers, that is, enter and retreat. It is also easier to compare the service quality of each manufacturer, and through comparison, the manufacturer is forced to provide a higher quality service.
2. Service entrance
Compared with search services, the services in the service portal are more demanding. They are all direct application services that need to jump to the APP, and they also need to be reviewed by the meeting before they can go online. It can be said to be a premium service among premium services. But its advantages are also obvious: permanent services can be set, and recently opened services can be displayed.
I have a deeplink,I have an icon..pia! 快服务！
3. Negative one-screen card
If the search mentioned by Ann above realizes "people looking for service", then the scene smart card with one screen is "service looking for people".
Situational smart cards can be triggered by some events to push cards. For example, "Car Dealer Easy Check Violation" can promptly remind users when there is a violation, and quit gently when there is no violation. The card of "Eastern Fortune Stocks" can actively push stock market information reminders on the trading day, and will automatically disappear after a short period of time after the market closes.
When you need me, I come quietly, when you don't need me, I leave quietly. Perhaps Wang Leehom's phrase "You are not here, when I need love most" is an accusation against traditional cards.
With the above three entrances, finally through access to high-quality services → user convenience → traffic increase → consolidation of search/scenario intelligence usage habits → traffic increase → attract more high-quality service access, forming a win-win for users, developers, and Huawei After the user’s habit is formed, the user’s invisible needs are gradually transformed into rigid needs.
More convenient access
Now that the positive feedback loop is set, the next thing to do is to promote this positive feedback loop. So how to promote high-quality service access?
Reduce the difficulty of access: At the beginning, more joint development can be done, but if it is to be bigger and stronger, it is still necessary to ensure the developer's initiative. If you want to connect subjectively, you need to be able to connect, and it needs to be simple. Therefore, on the latest platform, developers can even drag and drop modules without code development to simply build the required content interface cards to reduce development costs.
Real-time update and optimization of access guidance: In the rapid development stage of fast service, platform access guidance is even more important.
More intuitive service
So are there any more intuitive manifestations of fast service?
Of course there is! The traditional search can now also realize the service to find people.
1. APPBOX
now has a wide variety of APPs, with various types and multiple functions. The competition of similar software is fierce, and the user's desktop is divided into two situations: the simple style of folder classification and the unruly scattered style. Although you want to be neat and tidy, you have to expand the folder to operate, and sometimes it is more time-consuming to forget which category the app is in. The unruly style is even more confusing. Searching for apps in the search box has become a routine operation for many users.
So APPBOX was born. By searching for the APP name, some services related to its APP were displayed. For example, if a user wants to open the same journey to learn about air tickets, he will search for "same journey" through a global search, and then enter the app to open the ticket details page. On the other hand, APPBOX can search for "travel on the same journey" to predict that users want to inquire about air tickets and provide a direct entry for ticket purchases.
(Coming soon)
2. Keep up with current events
. Today, when the news is exploding, why don't you feel ashamed to say that you are an Internet company if you don't touch the hot spots. The Double Eleven and Double Twelve Shopping Festivals, statutory festivals such as National Day, Chinese Valentine's Day traditional festivals, or special days such as the college entrance examination can be actively provided to users.
For example: college entrance examination, Chinese Valentine's Day, Double Eleven
Branches have been opened, but leaves are scattered
Having said so much, it is actually based on global search and negative one screen to expand the description, so let's jump out of this framework and talk about what other media the current fast service can distribute to.
1. The third-party quick access service
is saying that "a flower alone is not a spring, and a garden is full of red flowers." A single enterprise can do only limited things, and each application has its own advantages. For example, although Huawei has the payment function of "Huawei Wallet", it has not dealt with payment contents such as "illegal payment". But through quick service, we can configure multiple payment-related entrances in the "life" of Huawei Wallet. Or, as in "City Service", you can also add fast services for different applications. In the future, after the three parties have negotiated and agreed, you can even see the fast service of other applications in one APP.
2. 1+8+N
Huawei announced the full-scene strategy at the HDC conference in September 2020, namely 1+8+N. Among them, "1" stands for mobile phones, "8" stands for tablets, smart screens, speakers, glasses, watches, car machines, headphones, PCs; "N" stands for mobile office, smart home, sports health, audio-visual entertainment and smart travel. Extended business. In addition to mobile phones, the fast service will also act as an "octopus", grabbing mobile phones and other 8 types of devices, enabling one-time access and multi-terminal sending, and firmly grasping 8 devices and mobile phones. By opening up all the hardware and software, providing users with integrated services, while the developer's investment remains unchanged, more traffic entrances are added.
3. Smart Life-Internet of Things (IoT)
Huawei’s official APP Smart Life carries the responsibilities of the Internet of Things. Smart Life connects a wide range of smart devices such as sweeping robots, air purifiers, alarm clocks, door locks, etc. However, opening the APP always requires one more step, so Smart Life connects to Huawei's negative one screen, and users only need to slide into the negative one screen to identify the connected devices and operate nearby smart devices more quickly and easily.
4. Smart vision and smart voice
Huawei Express Service can also access smart vision and smart voice, and provide different fast services through smart image recognition and voice communication. Not only on mobile phones, smart speakers and Huawei smart screens can all subscribe to express services.
The carrier of fast service does not stop there. With the future development, it will only be more intelligently displayed and closer to users. The ambition of fast service is not limited to these current carriers. And more carriers and fast service variants will also bring more convenience!
Original link:https://developer.huawei.com/consumer/cn/forum/topic/0201393447853600125?fid=17
Author: Lee cuckoo