I believe everyone knows the fire of Alipay's face payment last year. The project is a good project, that is, it was broken by the people who did micro-business association sales. They just played the face payment into a MLM scam. Now people say that the face payment business project is a scam, even formal. The company has been implicated.
A typical rat poop spoils the porridge.
Although face payment is definitely the mainstream in the future, the premise of face payment requires a lot of equipment costs. Although Alipay has a full refund policy. But the prerequisite is that you also have to invest in your own face payment device.
Alipay's digital operation is a major project launched by Ant Financial after the epidemic, mainly to help offline merchants in digital transformation and upgrading. There are currently 70 million market players in China who need digital transformation and upgrading. The market cake can be imagined.
Ant Financial CEO Hu Xiaoming also made it clear. It took three years. Work with 50,000 service providers. Help merchants to upgrade digitally. Create a new digital infrastructure for the next ten years. It is clear from the words that the future direction of Alipay is the digital direction.
The direction of Alipay is clear, but entrepreneurs have also come to the question, can Alipay's digitalization join?
This question should be explained in two levels.
To understand at the level of Alipay, you are the service provider of Alipay, I open up the technical capabilities of smart digital management, and then build digital systems based on my open capabilities to help businesses complete their digital transformation.
My Alipay will not let you do it in vain. Every merchant will launch a set of smart digital business applet to Alipay and give you 200 yuan. A merchant can create five sets. You can get up to 1,000 yuan. Then you can get a 10% commission for the verification and cancellation of coupons, up to a maximum of 6 yuan per transaction. There are also rewards for pen orders.
It can be seen from these rewards that Alipay has spent a huge price. Anyway, Alipay is a rich owner. Let me talk about Alipay for merchants. otherwise. I was kicked away by WeChat again.
To understand from the true meaning, the digital mini program is the ultimate way to make money, and in the future, it will charge the merchant's annual usage fee.
Some people may also say, let the business pay, who will do it. Don't be a fool as a business. If you have this idea, it is more tender. Once digitalization is used by merchants, it will actually support your own private domain traffic.
This money is not an inevitable problem. And 100% will come out happily and willingly. It is the question of how much to satisfy the business.
Let me give you an idea of transposition. Businessmen in Meituan, are you hungry? Not only do they have to pay a 30% rake, but they also have to pay tens of thousands of resident fees and huge marketing expenses every year. Why are businesses willing to come out.
Some people say that it can bring him customers. That's right. The customers of these platforms are called public domain traffic. The survival of my store depends entirely on the platform. Once closed, there is nothing left.
Do you think this pain point hurts?
**The purpose of digital transformation is to import public domain traffic into private domain traffic. This is the core data that I really hold. **Even if these platforms are all closed, it has nothing to do with me. This is the real lifeblood of the business. Do you want to ask for it.
Also, the annual fee of which small program is not tens of thousands of tens of thousands, and which merchant is not willing to pay. So laymen can't see the real pain points of businesses. Ma Yun said it. There will be no more platforms in the future, because all stores and businesses are digital. All subjects will be Internetized. All business methods are to create private domain traffic.
Based on this, can you join Alipay's digitalization? The answer is definitely yes, and it is a blank period in the industry. Whoever enters first is likely to become the industry leader in the future.
At this point, you may ask again, Alipay did not propose to join, right.
Alipay just opened up its digital management capabilities. You need your own development capabilities. What if you don’t have development capabilities? Buy a system.
Second, can Alipay digitally join? It is understood that there are already third-party companies with Alipay's digital management system. They will recruit some agents to run the market. So let me remind everyone here. At present, the accommodating practices of companies doing Alipay's digital management system do not have franchise fees and agency fees.
Take the well-known Wihuo smart digital management system platform as an example. There is no such thing as initial fee and agency fee . Tongrong’s agency cooperation methods are based on pre-deposited discounts. If someone asks you for the initial fee and agency fee, there is no need to think about it. Although there are not many platforms for smart digital operations. But next year will definitely be quite hot.
Here is another important thing to tell everyone, you must read it carefully. Otherwise you will damage your wife and break the army.
Whether digital operation or smart operation, they are currently displayed in the form of small program carriers. But it should be noted that you should not regard the traditional small program platform as a smart digital business platform. Many small program platforms now say that they are doing smart digital operations. In fact, I can't hit even the slightest bit.
The real smart digital operation is a system developed based on the digital open capability of Alipay and the open capability of WeChat smart operation. It is by no means a traditional third-party applet platform.
Because Alipay's digitization was just launched this year, there are very few systems in the industry that are truly self-developed and there are only a few companies in the country. Don't be brought in by traditional third-party applets. Traditionally, they cannot get rewards from Alipay and WeChat policies.
So before entering this industry, you must be familiar with the industry. In addition, the cost of equipment is required for payment compared with face-swiping payment. And smart digital operation does not need to invest a penny in equipment costs. You only need to have the technology or buy your own system or agent to easily enter the industry.