"The birthplace of writing inspiration is not textbooks, but consciousness. The watershed of writing ability is not words, but thinking."
At the 22nd China Beijing International Science and Technology Industry Expo, well-known writer Wu Yunyan and CNKI jointly launched 60 The collection "Yunyan Composition Thinking Training Micro-Classroom" and the hundred episodes "Yunyan Emotional Micro-Classroom" exhibited at the same time have
become the highlights of the paid knowledge project of this science fair. Since the paid voice question and answer platform-"Fen Da" was launched on May 15, 2016, payment for knowledge has been a hot topic of discussion. When knowledge payment has gradually become
a way of knowledge "monetization" , how to create a healthy payment environment is an urgent problem to be solved. The author believes that the real "realization" of the value of knowledge is inseparable from the protection of intellectual property rights. Among them, strengthening copyright protection is particularly important in the field of knowledge payment.
Prior to this, it was not uncommon for domestic scientific and technological innovation achievements and literary works to encounter infringements and difficulties in safeguarding rights. The reasons for this kind of dilemma are complicated. Among them, the poor awareness of intellectual property rights and the inadequate copyright protection system of the public have
led to many twists and turns on the road to "realization" of paid knowledge content. Therefore, doing a good job of information integration, establishing a complete copyright protection system, and protecting the legitimate rights and interests of rights holders is the top priority in the knowledge payment era.
For middlemen who provide information and content sharing platforms, the platform has a certain "gatekeeper" role, and behind it bears social responsibilities that cannot be ignored.
At present, many content platforms in China are already taking action to realize the payment environment for knowledge such as copyright security, high-quality content, original guarantee, convenient use, reasonable price, and effective rights protection.
For example, the Himalaya platform, which uses the knowledge payment model as its main operating method, has established a piracy monitoring team in its audio sharing section, and has successively launched a series of measures to curb infringement. The platform has now formed a complete copyright review system; in
order to ensure real-time interactive products "Zhihu Live" better serves readers. Zhihu has also established green complaint channels with platforms such as Taobao, WeChat and QQ, and regularly screens for infringements. Infringing products can be removed from the shelves within 24 hours.
In addition, there are also platforms that try to use technical means to solve problems such as piracy and infringement. By binding IP addresses, accounts and personal information, restricting simultaneous logins in multiple locations, etc., to a certain extent avoid account reselling and ensure the value of knowledge. Realize, and finally realize its commercial value.
In an era when attention and high-quality content are increasingly becoming scarce products, payment for knowledge may become a trend in the future. The true realization of the value of intellectual property rights requires the strengthening of copyright protection by knowledge payment platforms to a large extent.
However, the author believes that in order to make payment for knowledge a habit, it is necessary to raise the awareness of intellectual property rights of the whole people and realize the copyright protection of the original content in the whole industry chain.
On the one hand, content creators need to raise their awareness of copyright protection, and take copyright protection measures as soon as possible for their original content.
On the other hand, in view of the characteristics of infringement in the knowledge payment industry, domestic intellectual property laws and regulations need to be further refined, and corresponding measures should be formulated to increase the protection of intellectual property rights. Only in this way can the meaning and value of knowledge payment be realized and guaranteed, and
the industry Create a good development space, good money drives out bad money, and promote the healthy and long-term development of the knowledge payment market.