In recent years, payment for knowledge has quickly taken a place in the market. Since the development of knowledge payment, verticalization and segmentation have gradually become the main development direction of knowledge payment. Judging from the data obtained by the current knowledge payment platform, health preservation, psychological emotion, and financial management have become the most concerned content of users. In addition, paid courses for practical and professional knowledge are gradually developing. Only by providing users with cost-effective knowledge packages with more comprehensive knowledge content can they develop in the paid knowledge market for a long time. Under such a premise, how to provide real user reviews, filter for users, and let users reach the required paid content in a timely manner and other user experience issues have become the key to future knowledge payment.
The most needed knowledge payment platform is probably the community interaction. To increase user stickiness, users must have more sense of participation. Only when they are involved, users can discuss together, which is more realistic and users can be more serious. Treatment. If the paid-for-knowledge platform wants to better develop paid-for-knowledge courses, it must strengthen the maintenance of community relationships and provide users with in-depth knowledge absorption and consumption scenarios. You should know that payment for knowledge is a complete system. The original purpose of the operation of the payment for knowledge platform is to increase the user's payment rate, retain users and better build user interaction communities, and strive to create better user operation links.
As the extension of payment for knowledge continues to expand, the fuzzy boundary between knowledge and content provides new opportunities for realizing various content producers. A lot of content can be sorted into systematic knowledge, and the systematic knowledge can also be organized and published into books. The conversion between these content carriers can be said to be very smooth. Invariably, the changes made by the knowledge payment platform are all to increase user stickiness and attract users better. All in all, there is still a long way to go in the development of payment for knowledge.
At present, users generally pay for knowledge by means of paid subscription or single question payment. According to content providers, payment for knowledge can be roughly divided into professionally generated content and user-generated content. The former is provided by professionals and the latter is provided by ordinary users. According to the form of presentation, it can be divided into column, live broadcast, Q&A and offline meeting. With the rise of payment for knowledge, authoritative professionals, big V with many fans, and ordinary users have the opportunity to realize their knowledge. This is the basis for the strong vitality of payment for knowledge and the reason why many capitals are optimistic about its future. According to the survey and research, 48% of consumers who pay for knowledge have no particular preference for content providers, while consumers with a preference for well-known authoritative educational institutions, experts/big V and successful entrepreneurs have a preference rate of 32% respectively , 24% and 21%.
The fragmentation of payment for knowledge does not mean that it is cheap. This is an effective way to improve learning efficiency. In modern society, the industry needs years of precipitation, but it is impossible to invest a lot of time in interest acquisition. The method of payment for knowledge is targeted It is suitable for the needs of modern people to learn knowledge. At the same time, although some processes are omitted, knowledge payment is still a system. This method can also promote the equalization of knowledge acquisition. Related surveys show that the main driving force for 74.2% of netizens to pay for knowledge is to obtain targeted professional knowledge and insights.
Payment for knowledge has changed the learning habits and patterns of Internet users to a certain extent. Compared with traditional training or reading, the pertinence, timeliness and interactivity of payment for knowledge are unattainable by the former. Traditional training requires a long period of time and face-to-face communication, and its threshold is much higher than the cost of knowledge. Therefore, when users need to use fragmented time to supplement certain knowledge or skills in a targeted manner, the advantage of paying for knowledge is obvious.
For knowledge payment itself, the number of users is also positively related to the efficiency of content acquisition. As a content carrier, audio has the convenience that text, pictures, and videos do not have, and can be used in a variety of scenarios. This is why some platform products are so popular.