In addition to the current supermarkets, convenience stores, hospitals, etc., which have become the first places to put face-brushing equipment, schools, enterprises, and public transportation will become ideal landing scenes for face-washing equipment, presenting the business in front of face-brushing payment providers. The prospects are immeasurable. According to the report of the Prospective Industry Research Institute, the face recognition market will maintain an average annual growth rate of 25% in the next 5 years, and it will reach approximately 6.7 billion yuan in 2022.
Up to now, Alipay and WeChat’s facial payment devices have landed about 100,000 units. At the same time, cloud flash payment has been launched in seven cities including Guangzhou and Hangzhou. The next competition around businesses may extend from the level of subsidies to the level of concessions. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
For face payment service providers, the market voice of success or failure is ultimately in the hands of users. Therefore, when subsidizing B-side merchants, Alipay and WeChat have also transferred part of their firepower to C-side consumers. On the one hand, Alipay provides various discounts for users who pay with the face through the 8.8 Scanning Festival, and on the other is the red envelope killer of WeChat.
WeChat also sent the team members who paid with the face to the merchant store as cashiers to obtain KPI data. Not only that, whether it is WeChat Frog Pro or Dragonfly Plus, it can provide users with a face-to-member solution, which is completely connected. The conversion channel between face payment and card membership and code membership.
The use of non-sensible facial recognition payment should be an upgrade of the payment experience for consumers. In addition to not having to carry cash or bank cards during the consumption process, users can also get rid of the dependence on mobile phone media. Therefore, in general, face-to-face payment is a payment revolution that is completely separated from the physical carrier media.
In many special scenarios such as forgetting or losing the mobile phone, the mobile phone is not powered or disconnected, and the large bag of heavy luggage items, consumers can still complete the transaction by swiping their faces, and the swiping face payment can also shorten the consumer's settlement waiting and payment Time, the convenience of consumption experience has been greatly improved, not only that, face payment can also provide the most direct convenience for special groups such as the elderly, deaf, blind, etc., so as to better promote the implementation of inclusive finance.