Kylin Junyu
Today is Cyber Monday. Friends, how is the Black Friday record?
With the popularization of the Internet and economic development, the "Black Friday" that was once the biggest sales day, is no longer so absolute in the market. However, as the "beginning" of the holiday discount season in overseas markets, Black Friday is still many Consumers enjoy the rare "fracture discount" days for many brands.
According to Adobe's statistics, even in this year's volatile market conditions, the Black Friday performance in the U.S. market is still good, creating $9 billion in online consumer GMV, an increase of 21.6% over the same period last year.
Although this year's growth is not as "crazy" as sellers thought, overall, the epidemic has caused the traffic of offline supermarkets to shrink significantly compared with previous years. The GMV during the Black Friday period this year is still growing under the general environment.
Shopify's global Black Friday sales reach $2.4 billion
From the beginning of Black Friday in New Zealand to the end of Black Friday in California on November 27th, the sales of businesses supported by Shopify increased by 75% compared to Black Friday in 2019. In fact, before 8:00 a.m. Eastern Standard Time, Shopify's total sales exceeded $1 billion.
According to foreign media reports, Shopify's final global sales on Black Friday (November 27, 2020) reached US$2.4 billion, and its radiation reached more than 1 million companies in approximately 175 countries/regions.
As for more sales highlights of the Black Friday, shopify officials also listed:
Shopify 2020 Black Friday global highlights
1. Global Black Friday sales reached 2.4 billion US dollars, an increase of 75% compared with the same period last year;
2. New York, London and Los Angeles are the best-selling cities in the world on Black Friday, and their best-selling countries include the United States, the United Kingdom and Canada;
3. The sales volume of mobile phones on Black Friday was 67%, while the sales volume of desktop computers was 33%. In 2019, 69% of Black Friday sales came from mobile devices, while 31% came from desktop computers;
4. During the Black Friday, the TOP product categories are healthy and beautiful clothing and accessories, and home and garden products;
5. The average price of the global Black Friday shopping cart is US$90.70, an increase of 11% over the same period last year;
6. There are 14% of cross-border orders on the Black Friday platform;
7. Each order placed on the Shopify platform on Black Friday offset more than 20,000 tons of carbon emissions;
Smartphones are the main force of the Black Five GMV
It is worth mentioning that no matter which e-commerce platform, the sales generated by smartphones are the main force of GMV. Adobe said that 40% of sales are generated on mobile phones, an increase of 7% year-on-year, and on the mobile side, the advantages of small sellers will be more obvious. Shopify also said that about 70% of its sales are generated through smartphones.
Statistics show that electronics, technology, toys and sporting goods at reasonable prices are most popular with consumers. Due to the impact of the epidemic, consumers who choose to shop online in order to maintain a safe social distance will also help the growth of market sellers. As long as the seller can grasp the opportunity node of the booming transaction volume soaring.
How can sellers get a share of the huge holiday sales?
Sellers can usually break sales and traffic records during the holiday season. How to get a share of these holiday sales? How can ordinary buyers successfully attract consumers during the holiday season?
1. Provide suitable promotional activities
As the product pool becomes larger and larger, consumers have more choices, and the competition among sellers becomes more and more intense. This means that the seller’s product must either be as eye-catching as possible, or the seller must take advantage of the characteristics of consumers who like affordable products to help consumers make choices. such as:
(1) A fixed amount or a percentage of product discounts;
(2) Free shipping;
(3) Free products bundled with certain commodities.
2. Improve consumer satisfaction
During the holidays, the most important thing is to deliver goods to buyers on time. In addition, sellers can also use the following data to improve buyers' shopping experience.
(1) Cancellation rate before delivery;
(2) Late delivery rate;
(3) Inventory supply capacity;
(4) Service capabilities and conditions.
3. Settled in shopify, seize the shop, and start a new moment!
2.4 billion US dollars is not a small amount! The opportunity to settle in with a threshold of 0 yuan and 0 is not always there! If you are already excited, why not join us now and get the key to the independent station!
END.
◎Reference: Hugo Net
◎Editor: Zhou Yuting
◎Review: Wan Qinglai
◎Final review: Chen Xia