Talk about how to see the changes in personal video number data.
1. The most intuitive thing is the amount of reading, which is the most important data, more important than increasing fans.
High reading volume and stability means that your content has been recognized by the system algorithm and included in the high-quality content distribution matrix. This is your bonus period. You must immediately find a way to get fans to your private domain traffic pool.
What is the reading volume related to? It must be the number of likes. So we have to analyze (number of readings/number of likes) to see if there is any law worth observing behind the fluctuations.
In the short video era, being recognized by algorithms is the most important, more important than being recognized by readers. This is also a sad thing to say.
Because "no one is good for a thousand days, no flower does not have a hundred days red", when the amount of reading is high, you do not guide your private domain, and wait for the algorithm to adjust to support another wave of people. When a wave of accounts, you can't cry even if you want to cry.
Real masters look at the video account bonus like this
2. Followed by the number of followers. The number of followers shows that your content is of high quality. Others may have read several pieces of your content in a row, and they should pay attention to you without fear of trouble.
If the people concerned support replying to private messages in the future, it is easy to import personal WeChat private domain operations.
3. Then the number of comments. The high comment indicates that it is painful to hit people, which means that you can continue to dig around this topic and do more topics.
In addition, commenting also means that readers have taken the initiative to contact you. As an operator, you can let commenters chat with you through interaction, and you will gradually become familiar with it. Naturally, everyone will also add friends.
In addition, the comment area is lively and people who are willing to interact can slowly build their own community.
At present, the data that can be analyzed is limited. If we can provide data on the completion rate and bounce rate of a single work, it will be more helpful for us to make short video scripts.
Many people ask me if the traffic of the video account is large. This is for me to evaluate whether the ecological traffic of a platform is good. Ordinary people can’t get big data. What do you think?
1. Look at the search index
If a platform is very popular, there will be a lot of people searching every day. I checked the Baidu Index and WeChat Index, and the popularity of "video account" is not high, far inferior to "public account".
Surprised, right? But everyone can search at any time, not in an order of magnitude.
2. Watch the list changes
If the list changes quickly, this is a good phenomenon, which means that everyone is working hard to do data, and everyone has a chance to fire. This is the best time for ecological formation.
If the list is solid, it means that the ecology is relatively mature, and it is difficult for newcomers to emerge.
3. Watch advertising
If you often get the brand to place ads on the video account ecology, it means that the video account ecology is very mature, and the brand thinks this is a good advertising pool.
If you often get inflowing ads, it means that you are still in the early bonus stage of the video account, so many people who run fast come to collect traffic, and it will be difficult for them to do it when the regular army comes in.
4. Look at popular searches
If popular searches show that many friends have watched it, it means that more and more people have developed to watch content on the video account.
5. Look at the reaction of competing products
The greater the response of competing products, the more effective their ecological construction is. Recently, Douyin has filed a monopoly against Tencent. In fact, in my opinion, it is the short video field that Tencent has a surpassing taste, which puts a lot of pressure on Douyin.
In short, you can’t judge the ecological traffic of the video account by looking at the data feedback from your personal or your circle of friends.
In the era of big data, we must learn to look at big data.
If you don't see big data, we will check people who can understand big data. If we have any reaction, we will know about big data indirectly.