"Short video on Douyin, recording a happy life." Since its release, the short video on Douyin has rapidly increased its followers. The popularity is so bold that the short video can't be stopped at all. Douyin short video not only opened up the period of total video traffic, promoted a large number of Internet celebrities, and promoted the benefits of video technology, but also opened a new and upgraded e-commerce model to realize data traffic.
The functions of Tik Tok e-commerce can be roughly divided into: product window, Tik Tok video e-commerce (Tik Tok shopping cart), Douyin store, and Tik Tok live e-commerce.
1. Product window
Have a personal homepage e-commerce window, you can add products to the published videos and sell them, you can also add products and sell them in the live broadcast room, and have the dou+ promotion function.
Entry conditions
You need a Douyin account to publish more than 10 videos and real-name authentication.
The merchandise window function is the basis of Douyin merchandise sharing. You can apply for a video shopping cart and Douyin store only after the [Product Window] is opened!
Advantages: low threshold, convenient for Douyin operators to manage products, and Douyin users can also select products directly on the product page.
2. Video e-commerce (shopping cart)
Unlock the [Personal Homepage Product Window] novice task to unlock the [Video E-commerce Function], that is, the video shopping cart function.
Entry conditions
After clicking [Unlock], the number of product videos that meet the rules must be released within 15 days ≥2, and the video content is related to the recommended product and passed the review; products that are not related to the video content will be automatically removed by the system.
Advantages: You can directly add products when publishing a video.
3. Douyin Store
After opening the product window, you need to add products. If you don’t want to use a Taobao store or don’t have a store, you can apply for a Douyin store to add store products and sell products.
Choose one of two entry conditions:
Condition 1: Complete qualifications and stores on Taobao, Tmall or JD.com third-party platforms
Taobao stores need to meet the conditions: ①The store has been open for more than half a year ②The store level is one drill or more ③The store score (DSR) complies with the "DSR Rules for Douyin E-commerce Products"
Tmall stores need to meet the conditions: ①Opening a store for more than half a year ②The store score (DSR) meets the "DSR Rules for Douyin E-commerce Products"
JD stores need to meet the conditions: ①Opening a shop for more than half a year ②Shop star rating above 3 stars ③Shop weather vane (user evaluation, logistics performance, after-sales service greater than or equal to 9.1)
Condition 2: The qualifications are complete, and the fans of Douyin account are greater than or equal to 300,000/Watermelon/Volcano/Toutiao account followers are greater than or equal to 100,000. (The verification is the status of the fans who registered the store account)
Advantages: Users can purchase directly on the Douyin APP without having to jump.