"Look, look! The little friend of Eddie the Dinosaur can't help it anymore."
"Finally opened a shop nearby! I just want to take the kids to experience what it is like""
"The Dinosaur Aidi Children's Park, which is opened for 100,000 yuan, cannot be confused with traditional brands in terms of model."
In the past few days, a piece of news about the ideaTank of Shanghai dinosaur EddieTank will subvert the traditional amusement mode, which has aroused heated discussions among investors in the baby circle.
The reason why it has aroused heated discussion is that, as one of the investors said, compared with many traditional brands for children's amusement, the innovative business model of dinosaur ideaTank is very successful and particularly special.
Where is it special? According to the editor, Dinosaur Aidi covers more than 30 amusement projects, involving more than 90% of the toys, playground equipment, STEAM science and education, and children’s intelligent interconnection brands in the baby industry. It is not only the most comprehensive in the children’s amusement industry, but also The brand with the richest intelligent functions in children's amusement projects.
At the same time, this large-scale expansion will maintain an annual growth rate of over 500 companies in the future.
In fact, as the market quickly enters the new consumer era, many traditional brands have been vying to advocate the "recharge economy" argument, and children's amusement seems to have shifted from pure amusement to products empowered by "science and education". Behind this, traditional children's amusement brands have a taste of "being behind the times".
However, with the success of Dinosaur Aidi's innovative business model, it not only surprised many investors, but also surprised the baby circle. The so-called "soft power" of the original children's amusement industry is still inherited by traditional brands, and has not been transformed into keeping up with the times.
Therefore, this innovative business model launched by Shanghai Dinosaur Aidi is called a "big move" by the children's amusement industry. Will it make the traditional brand "Mouse Tail Juice"? And after years of cultivating children's play strategy, Shanghai Dinosaur Aidi, how explosive is the market?
Through the most respected "business model" this time, we will get a glimpse of the intelligent attack road of this top children's amusement brand.
(1) Ten years of "cohesion": dig deep to accompany the economy, accumulate and develop
In the past, before the advent of the dinosaur Eddie, users needed to recharge and consume in physical stores. There were few service experiences for parents, and the process was complicated and troublesome.
Compared with the innovation of traditional amusement brands "playing gimmicks without stressing experience", the biggest difference of Dinosaur Eddie is that it makes customized recommendations based on the actual needs of customers for amusement projects, so that parents and children can feel the technology. The property's "entertainment and fun" experience.
Not only that, Dinosaur Aidi relies on Dongen Holdings as a big backer, more than 10 years of experience in the infant and child industry, and the channel supply chain of thousands of physical stores to provide users with an unprecedented "freshness" in terms of goods. Digging deep into the escort economy not only satisfies children’s amusement, but also meets the daily needs of accompanying parents.
(2) "Innovation and change" move forward: the strategy is accelerated, and the market "explosive"
Bai Xiaowei, the founder of Dongen Holdings, once said: "Business success is not achieved by exaggerated assumptions, but the result of rapid and accurate strategic adjustments when changes occur."
A sensational innovation model not only means that the intelligent process of Dinosaur Eddie has achieved phased fruitful results, but also proves the correctness and accuracy of its brand strategy.
Nowadays, as the "second engine" of Dongen Holdings, the dinosaur Aidi children's play strategy has also begun to become more "aggressive" from the original "gathering".
Obviously, based on the strategic advancement of business model innovation, Dinosaur Eddie's blueprint for future intelligent amusement is slowly being rolled out.
As a result, the "second engine" will create a new weapon for Dongen Holdings to compete in the era of "stock contention", and will also burst out a strong market "explosive force" to help it further break through the market ceiling.
In the future, Dinosaur Aidi will continue to radiate new functions and establish a "head effect" in the field of intelligent amusement, leading to new market trends in the new consumer era.
