Last week, WeChat officially released the WeChat "card package + enterprise number" electronic invoice solution at the "Internet + tax" industry seminar.
Previously, due to the unopened tax policy, "Internet + tax" has not achieved any results in terms of electronic invoices. With the implementation of the VAT reform, relevant departments are also studying to accelerate the progress of paperless electronic invoices from the system, management, and technical aspects. The electronic invoice solution announced by WeChat is an exploration under the leadership of the State Administration of Taxation in conjunction with a third party.
With the double endorsement of official policies and industry trends, WeChat stated that it will work with many industry partners to try to realize the seamless connection of electronic invoice receipt, collection, circulation, reimbursement, accounting, and re-consumption . Based on this set of "card package + enterprise number", in the future, an electronic invoice ecological closed loop that connects "tax agency + merchant + third-party service provider + invoice + user + enterprise" will be built.
In the future era of paperless reimbursement, electronic invoices are obviously another new opportunity for third-party service providers.
Facing the rigid demand of more than 12 million small and micro enterprises
Compared with traditional paper invoices, electronic invoices have the advantages of paperlessness, low energy consumption, easy storage, and easy query. Especially for e-commerce, it saves mailing and other costs; for consumers, it solves the shortcomings of inconvenient inspection and storage of paper invoices. As far as the taxation department is concerned, it can better regulate management and data application, and inquire, count and analyze taxpayer invoice data in a timely manner.
For example, in the OTA industry, there has always been the reality that the cost of mailing is higher than the cost of paper invoices. The greater the volume of business, the higher the cost of express delivery. If the electronic invoice is issued, the cost savings will be considerable.
Opportunity 1: Connect with the huge market of small and micro enterprises.
Yang Guang, senior project manager of the WeChat Industry Cooperation Department, revealed in an interview that the larger the enterprise, the more motivated it is to access the electronic invoicing program.
In the ecology of WeChat electronic invoices, not only large third-party service providers such as TravelSky, Baiwang, Kingdee, etc., meet the needs of large enterprises; even small and micro third parties will also face small and micro businesses with very large needs. Enterprise market .
WeChat estimates that there are more than 12 million small and micro enterprises in China, and their corporate costs are relatively high in financial costs. With the popularization of electronic invoices, it is estimated that they will save about 7% to 10% of corporate costs.
WeChat will also provide an open platform to access third-party service providers in the ecosystem, and they will provide electronic invoice solutions for enterprises or merchants. It will also use opportunities such as open classes and salons to gradually change the concept of e-invoicing by merchants and enterprises on the B-side, and help third parties to promote e-invoice solutions.
Opportunity 2: WeChat will create cases in every industry.
Since electronic invoices are highly related to industries such as clothing, food, housing and transportation, **WeChat will open up the closed loop of related scenes one by one, and establish a consumption scene system for electronic invoices. **For example, Didi Dache will launch electronic invoices in April; current WeChat invoice service partners such as Daxiang Huiyun, Baiwang Electronics, etc., are already bidding for electronic invoices in large central enterprises, insurance, banking, gas and other industries solution.
Yang Guang revealed that WeChat will create 1 to 2 mature cases in industries such as food, clothing, housing and transportation in the follow-up. Regardless of the third-party service provider, as long as it meets the requirements of development capabilities, better ideas, more mature conditions, and higher customer acceptance, they can cooperate with WeChat to create a case .
Currently these three third-party service providers have the most opportunity
However, due to the particularity of electronic invoices belonging to the category of national taxation, third-party service providers who can access the WeChat electronic invoice ecosystem in the future will have clear entry barriers in business and technology. In addition to companies with R&D technical capabilities that can directly access the WeChat platform, among those third-party service providers with R&D technical capabilities, **current** will have the most opportunities in these three categories: ** Invoice service Providers, enterprise reimbursement management service providers, invoice equipment service providers.
The first is the invoice service provider.
Invoice service providers are divided into two categories: One is the "platform invoice service providers" that provide third-party tax platforms such as TravelSky, Baiwang, and Donggang. Currently, service providers that can provide electronic invoice platforms for the tax industry are mainly based on These three are the main ones; the first category is a third party similar to a “secondary invoice service provider” that conducts research and development of related tax products after accessing these three platforms. For example, the invoice service provider Youshi Yunchuang, Aerospace Information System Information’s subsidiary, Daxiang Huiyun, etc.
Liu Pingjun, CEO of Ushiyunchuang, told Yinghuo that due to policy control and technical restrictions, it is difficult for third parties who have not done tax services or invoice services to enter this field. Therefore, for the future electronic invoice market, the opportunities for invoice service providers are equal.
The second is enterprise reimbursement management service providers.
Based on the "card package + enterprise account", the enterprise account financial reimbursement system must be opened up. For third-party service providers capable of providing reimbursement management or enterprise ERP systems, WeChat will provide the enterprise account reimbursement interface to help them connect the enterprise and WeChat , Quickly establish the ability to reimburse.
There are currently 6 third-party service providers for enterprise accounts: UFIDA, Kingdee, Big Account, Easy Express, Office Ease, and iwork365. In addition to these six, other service providers that can provide reimbursement management or systems can become third-party service providers of enterprise accounts in the WeChat electronic invoice ecosystem as long as they pass WeChat's standardized certification.
The third is the invoice equipment service provider.
In the supermarket department store scene, consumers can also scan and print out electronic invoices through the invoice self-service printer terminal. For example, Kingdee cooperated with Daxiang Huiyun's 51 invoice platform with a set of electronic invoice printing terminals.
This means that service providers who can provide hardware devices similar to electronic invoices will also usher in new opportunities.
Pain point: The gradual advancement of electronic invoices is a long process
Despite the support of tax policies and the joint promotion of WeChat and third-party service providers, as a market that has just started and is still groping, there are still many pain points for WeChat electronic invoices to be fully implemented.
Pain point 1: Popularity.
There is no problem with electronic invoice policy, but as a long-tailed "Internet + tax" product, it still needs to be iterated in terms of maturity and technical realization, and it is difficult to roll it out across the country at once. WeChat itself is also cooperating with the State Administration of Taxation in its continuous exploration, and it still needs to see what kind of policy guidance the State Administration of Taxation will give when it gradually advances and implements it.
At the same time, considering the technical maturity of different regions, if a third-party service provider wants to help merchants access the electronic invoice solution, they may need to consult the local tax bureau for advice first.
Liu Pingjun also said that although many companies are willing to use electronic invoices, it takes a process to reconstruct the electronic invoice system to replace the paper invoice system that has been implemented for many years.
Pain point 2: Lack of sufficient scenarios and cases.
As a platform, WeChat currently only creates an online electronic invoicing solution for enterprises, which is not applicable to all industries. At this stage, there are only a few usage scenarios such as Jingdong Mall and One Point.
Yang Guang said that in order for electronic invoices to "walk into" more merchants, partners need to provide more invoicing services, so that electronic invoices must be useful. This is why WeChat will explore solutions in different industries with its partners in the future.
Pain point 3: The acceptance of electronic invoices by corporate financial personnel.
In the process of promoting WeChat electronic invoices, are companies willing to accept electronic invoice reimbursement plans? Even if the financial staff of the enterprise accepts it, how can every employee know the electronic invoice clearly? All these require a long "education" process.
Pain point 4: The degree of openness of third-party platforms such as TravelSky and Baiwang to other service providers.
On the one hand, the e-invoice ecology is still being explored, and invoice service providers must cooperate strongly to provide the best solution. For example, the electronic invoice self-printing terminal cooperated by Kingdee and Daxiang Huiyun, and the "V ticket treasure" cooperated by Ushiyunchuang and TravelSky.
On the other hand, because some small invoice service providers access platforms such as TravelSky, Baiwang, etc., with the advancement of "Internet + tax", in the future, "platform" service providers including these two will be How much capacity other invoice service providers open up is no longer controlled by WeChat, but depends on tax policies and the planning of these "platform" service providers for their own ecosystem.
The original text comes from Zhihu: https://zhuanlan.zhihu.com/p/20721153
[ Dissemination of knowledge, sharing of value ], thank you friends for your attention and support. I am [ Zhuge Xiaoyuan ], an Internet migrant worker struggling in hesitation.