In 2020, the epidemic has caused certain damage to my country's life and economy. Many business activities cannot be carried out normally. When users stay at home, the status of small programs is revealed, which can quickly meet the needs of various businesses. Online business, realize online profit, and help traditional enterprise business transfer from offline to online.
With the advent of the mini-program Internet era, how to view the opportunities and its impact on the future of China's Internet.
1. The development of user habits
After so many years of growth, the increase in indicators such as the time spent by users of Mini Programs and the number of Mini Programs users open each day has reduced the learning cost of users, and the habit of users to obtain information and services through Mini Programs has been cultivated and strengthened. , which lays the most basic premise for the ecological business opportunities of Mini Programs.
2. New opportunities for WeChat search
The core of the recent revision and optimization of the search portal is to carry the content of the landing page with the applet. If WeChat completely releases the combination of search and applet, the underlying traffic structure of the Internet will be rewritten, and the huge commercial Opportunities will come.
3. Mini program live broadcast and video account
WeChat has recently successively issued video accounts and mini-program live broadcast plug-ins, detonating short video and live broadcast practitioners, and the combination of these new traffic, new functions and mini-programs has completed the entire business closed loop, greatly enhancing the commercial concentration of the mini-program ecosystem, increasing the The length of time users stay on the Mini Program and even the entire WeChat.
4. Changes in the e-commerce landscape
For users, the shopping method has changed from the single shopping decision-making path of traditional centralized e-commerce based on shelf, category and search to the current decentralized e-commerce based on trust, scene and sharing. Social shopping decision paths. Therefore, the sharing in the applet and the emotional recognition in the live broadcast make the decision-making path of e-commerce shopping shorter and more warm.
5. The establishment of ISV service provider ecosystem
In the more than two years of the development of Mini Programs, a large number of third-party service providers have emerged for Mini Programs, including but not limited to Mini Program Saas service providers, agency operators, Mini Program data service structures, advertising service providers, Mini Program training institutions, and Mini Programs. media, etc.
6. Combination of software and hardware and artificial intelligence
Since 2019, there have been more and more cases of the combination of small programs and smart devices, such as: green orange bicycles, smart security video access control, etc., so I believe that in the future, there will be more and more cases of the combination of small programs, hardware devices, and artificial intelligence. .