The luck and challenges of the mobile market in 2017, APP testing is still an indispensable part

Previously, the Ministry of Industry and Information Technology released the "17-year trend in the field of information and communication" clearly stated that 4G users will exceed the 1 billion mark, and 5G will enter a new stage. For practitioners in the Internet industry, facing such a huge user base is both a blessing and a challenge.

Fortunately, an app user can easily increase the number of users by dozens or even millions. The challenge comes from the trend of high-quality products in the industry market and the ever-changing demand, which requires extremely fast update and iteration speed.

In addition to the surge in the number of 4G users, the average daily surfing time of each person is close to 4 hours, and the data that each mobile phone opens 20 apps per day shows that there are more and more deep mobile Internet users, and the Internet is becoming more and more inseparable from people's lives. . However, with the disappearance of the Matthew effect and the disappearance of the demographic dividend, how to further improve the user experience and attract and retain users in a highly competitive environment is naturally faced by many practitioners.

How to really treat users with taste?
Micro-design highlights details, and "humanization" attracts attention

. Things are always in constant development and change, such as the butterfly effect. The change of a certain factor may bring a chain reaction. The same is true for app development. If you want to gain a place in the market, the key is to cater to the appetite of users and adapt to development and changes.

Among them, we first need to be clear that product differentiation is the most intuitive factor. When APP is used by users, it will inevitably be compared with similar applications, and if there are too many similarities at this level, the serious consequence of homogeneity is disappearance. But on the other hand, the mainstream interaction design may not have much difference in the core. At this time, the application is all about details and micro-interactions. Although these interactions are small, they can be extremely delicate, quietly providing users with this smooth and natural The core of the user's sense of use lies in "humanization", which makes users feel engaged and eager to continue.

Where did the user go? Questions and answers to test operations

With the disappearance of the demographic dividend, it is difficult for new APPs to have opportunities, and existing APPs have also reached the peak of growth. Because users are more frequently impacted by new things, traditional price wars and viral marketing may no longer be able to move users. In order to arouse the curiosity of users, it becomes more and more necessary to use means, and of course, the acquisition of new users is also more and more difficult.

If you ask me: where did the user go? I think that in 2017, the core capabilities of the product began to gradually shift to user big data mining and the corresponding refined operation. The real needs of users can be analyzed from the data in advance, so as to more calmly provide matching services, content.

The quality is still the foundation. The quality of
the APP is the foundation of survival, because it directly affects the user's experience.

For APP, the testing of function points is particularly important, and for many teams, development takes up most of the time, and the depth, breadth, efficiency, and effect of APP testing are unsatisfactory. A fast market and inefficient iteration make it difficult to make yourself a survivor of this Red Sea fight.

Teams that attach importance to quality generally choose to cooperate with professional third-party testing institutions like TestBird at this time, and from the current point of view, many large manufacturers are also paying more and more attention to product quality, and began to choose such a cooperation strategy. So in this case, laying a good product quality has become the basis for surviving in the market.

You don't need to do much, just be precise. In the era of high-quality applications, only ingenuity can stand alone; it is necessary to understand the needs of users, and use the most primitive natural and smooth experience to impress them. Sometimes, intrinsic excellence is the key to truly making users comfortable.