For contemporary migrant workers, group chat is undoubtedly the most common function in work communication. Information alignment, message notification, document distribution, etc. can be quickly completed in the group.
Out of the office, group chat is also one of the best carriers for getting together to eat melons, team games, and social networking. Like-minded partners only need to raise their arms in the group to get positive responses and feedback.
However, there are still many problems in various group chats in different scenarios. Taking work communication as an example, you must have experienced such situations, such as: it is difficult to synchronize messages between different groups, and people still ask repeatedly after answering the same question several times; It is possible to form another 2 groups or 3 groups, but they cannot be aggregated in the same group chat.
Another example is a social group chat based on common interests. As the number of group members increases, the efficiency of interaction gradually decreases, key information may be covered by useless messages, and the management of group members is exhausting.
When encountering these problems, every product developer can't help asking: What kind of group chat product do we need?
What kind of group chat product do we need?
1
big enough
First of all, a good group chat is large enough. According to the latest "Statistical Report on Internet Development in China" released by the China Internet Network Information Center, the number of Internet users in China has reached 1.067 billion, and the Internet penetration rate has reached 75.6% . Employees, countless gamers, fans of the same home team all need a place to stay.
Correspondingly, many mainstream IM products have simultaneously expanded the upper limit of group chats, but group chats with a scale of 1,000 people are still difficult to meet user demands. In addition, while a large number of users are pouring in, it is also necessary to ensure 100% arrival of messages and rich message interaction capabilities.
2
focus enough
In addition to accommodating enough users, a good group chat product should be more focused. The so-called focus refers to the classification and management of users in a large group according to certain common characteristics. Taking interest groups as an example, users can further freely choose circles of interest to join. Users in each circle have more suitable interests and topics, and can call friends and browse information anytime, anywhere.
At the same time, valuable opinions can be precipitated through content layering, which can arouse user resonance and discussion, avoid the situation that users are not interested in topics in large group chats and reduce activity, and improve the interaction efficiency of interest communities. The reason why Discord has become popular all over the world in just a few months is due to its innovative management model of secondary structure based on relationships and messages.
3
free enough
Freedom, autonomy and self-government are one of the important foundations for the prosperity of a community. No one wants to be in a group chat with high-pressure management, so that their speech and communication are subject to too much control and restriction, but many large groups today run counter to this.
The large group size and complex member relationships lead to weakening of the relationship between group members, and the lack of group management power makes the management authority of large group chats concentrated in the hands of a few people, and the management method is also simpler and rude, which is convenient over time It hurts the user's sense of immersion, belonging, and participation, and melts the user's activity and enthusiasm in group chats.
Well-built group chat, not so complicated
As the best choice for building an instant messaging community, Netease Cloud Letter Group has received a lot of recognition for its excellent product capabilities since its release. Since its release one year ago, the circle group has well met the actual needs of each scene, and continues to evolve with the advancement and deepening of customer cooperation.
Group chat with millions of members
Circle groups support the construction of group chats with a scale of up to one million members to meet the needs of a huge domestic user base. In a million-scale community, because the client cannot obtain all members at one time, the group member display and retrieval based on the pure client cannot be completed. Therefore, the circle group transfers many functional logics to the cloud, and at the same time increases participants/observations The change notification distribution mechanism based on the classification of users solves the problem of mass diffusion of change notifications, and designs a membership maintenance mechanism through technical capabilities.
Personalized message subscription mode
Accompanying large-scale group chats is the problem of message explosion. The pressure comes from many aspects: the huge amount of messages brings great storage pressure, the bandwidth and server pressure of message distribution through online broadcast and offline push, and the client is faced with a large number of messages. When impacted, how to effectively receive and reasonably display.
The message subscription mode of the circle group solves the above problems. After the user logs in, he can choose to subscribe to the server or channel he is interested in. When a new message comes, the server queries the user list that needs to be broadcast through the subscription relationship instead of traversing the server or channel. all users.
In addition, the circle group provides a variety of personalized message subscription types. For example, for a channel of interest, the user can subscribe to the channel message; for a channel that only needs to know the number of messages, it can also only subscribe to the number of unread messages of the channel. At this time, the server will only broadcast a simplified message body to maintain unread messages. Counting of read messages, even when the number of unread messages reaches a certain number, the server will no longer send any message notifications to avoid affecting user experience.
In terms of ease of use, the circle group can also automatically subscribe to small-scale communities and a fixed number of single-person communities, providing more one-stop strategies to help reduce access costs.
standard secondary structure
In response to the above-mentioned focusing problem, the circle group provides a standard secondary structure, which is directly called through a simple Server-Channel interface. Server and Channel perform their respective duties. The former is responsible for the management of membership and Channel relationships, while the latter is Tube Interaction is the landing point of all content. You can directly create or join a server according to business needs, and then create a channel based on this, or invite friends to join the server.
The circle group can also set up public and private channels for Channel, and manage the visible range and permissions through the black and white lists of group members, so as to solve the problem of viewing permission management of messages under complex organizational structures.
Autonomous Management Based on Identity Group Module
Identity group is an important part of the instant messaging community. From the perspective of the community itself, identity group is the basis of circle stratification and identity protection; from the perspective of users, it also includes the symbol of identity and a unique sense of belonging; From the operator's perspective, it is a reliable tool to improve operational efficiency.
Circle groups solve complex circle-level autonomy problems through identity group modules and atomic permissions. By assigning a series of dozens of default permissions such as message sending, message withdrawal, and member removal to identity groups and personalized permissions designed by developers, flexible autonomous management requirements are met.
With the orderliness of identity groups, different channels can formulate and practice unique management styles, and managers can also empower downwards as needed to improve management efficiency and flexibility. When users participate in the management, it will also strengthen their sense of belonging and identity for the "private land", further stimulate users' enthusiasm and enthusiasm for participating in community management, and jointly maintain community order.
At the technical level, NetEase Yunxin provides a series of mature interfaces such as message-based authority atomization and role creation priority sorting management. Layer permissions can also support hosting, so there is no need to worry about issues such as product capabilities and iteration cycles.
In short, the three attributes of large member capacity, common interest preference, and high degree of autonomous management will build a new oasis for group chat products. At present, the NetEase Yunxinquan group has launched products in many fields, including but not limited to celebrity fan groups, game communities, interest forum communities, and corporate collaborative organizations. Netease Yunxin hopes to give customers the ability to quickly build instant messaging communities through thinking and practice, and looks forward to meeting you in more innovative scenarios.
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