[New Media | We Media Operations] Virtual material (pictures, fonts, audio, video) commercial and CC copyright related issues

1. Frequently asked questions

1.1 Common Copyright Issues

  • Who is protected by copyright law?
    Copyright: The copyright of the work does not require application and is automatically protected for a period of 50 years .
    Trademark: need to apply for registration to be protected, the period is 10 years. The protected content is the title slogan, naming, logo and font combination.

  • How to avoid being infringed?
    Add watermark and copyright agreement to your own works (such as copyright, please do not reprint)

  • Why register copyright?
    There is no need to register to own a copyright when a work is published. But if you need to sue someone for statutory damages , you need a registered copyright.
    When suing others for infringement , you need to provide copyright registration, or at least the date of the original work, publication, witnesses, to prove that you have an original work, and that the original work is similar to the other party's work .

  • How are infringing and original works defined? Infringement: Usually refers to the appropriation of a large part of the design
    without the author's authorization . Judging infringement is usually to judge the similarity, uniqueness and creativity between works . Original work: It must contain a part that others can see at a glance, this is your hard work , not copy.

  • How to avoid copyright infringement?
    Try not to use unauthorized videos, pictures, and written works from unknown sources.
    Do not use the pictures found by search engines at will, because they are randomly grabbed on the Internet, and there is a high possibility of copyright issues.
    Secret reprinting for non-commercial purposes may also be out of the pot, at least when reprinting, you must keep your signature, otherwise you may be held responsible.
    Do not remove the image watermark (the author is not allowed to modify it), and reprint more links instead of content.
    Factual news does not involve the expression of ideas, so it is not protected by copyright.
    Posting articles with fonts in official accounts is not infringing, but the fonts used in the pictures of articles are copyrighted.

  • Is "right infringement and deletion" useful?
    It's useless, if it is saved as a screenshot, it will also constitute infringement after deletion.
    You can negotiate with the other party, but if you disagree, there is nothing you can do, and you may lose money.

  • What should the defendant do?
    Find the difference in the picture and deny the same.
    It is claimed that the source is legal and compliant, and there is a reasonable license for use.
    Or the pictures of the other party have expired the copyright protection period.

1.2 Common Copyright Agreements

Currently popular authorization licenses on the Internet mainly include BSD license and its series, GNU series, and CC series.
Among them, the BSD and GNU licenses are more widely used in software and its source code , while the CC series of licenses are mainly used in text or artistic creative content .

Refer to the International Creative Commons Agreement (Creative Commons), referred to as CC.
Mainland China has localized the CC 3.0 protocol, and the latest version is CC4.0.

https://creativecommons.org/licenses/by/4.0/legalcode.zh-Hans

  • Unlimited: CC0
    public sharing agreement, the original author has contributed this material to the public domain.
    It can be reproduced, modified, distributed and derived, and can also be used for commercial purposes without regard to copyright .

  • Some restrictions: CC
    BY indicates that attribution is required .
    NC means commercial use prohibited .
    ND means no modification of the work . But it can be used commercially.
    SA means that it can be modified or used commercially, but it must be authorized according to the same SA agreement .
    insert image description here

2. Commercial materials

2.1 Images available for commercial use

  • Commercially available pictures
    Pexels: More pictures, support Chinese search.
    Unsplash: clear classification, high-definition pictures.
    unDraw: Vector illustrations, you can download svg
    PixaBay: There are many high-definition pictures, as well as illustrations, video music, etc.

2.2 Commercial fonts

  • Commercially available fonts:
    Microsoft Yahei cannot be used (Founder and Microsoft copyright).
    Siyuan font series including source resources can be used (Google and Adobe open source).
    Founder 4 styles (HeiTi, ShuSong, FangSong, KaiTi) are available.
    Han Yixian Two Body (copyright Longquan Temple) can be used.
    There are also Ali Pratt, OPPO, Hongmeng fonts, etc. that can be used.

  • Commercially available font website
    100Font: The interface is simple, with font sources and sources, and can be downloaded directly.
    Font World: You can filter out free commercial fonts.
    Others: cat gnawing net, asking for fonts, font help. Ziyou.com, UiiiUiii, Zihun.com, free fonts, etc.

  • Some restrictive cases:
    The fonts in Jianying can be used for free commercial use in Douyin, because Byte bought the copyright.
    But posting it on the video account may infringe copyright.

Reference: https://zhuanlan.zhihu.com/p/389670173

2.3 Commercially Available Audio

  • Commercially available audio
    Taosheng.com: suitable for video content, with more complete sound effects.
    looperman: Seamlessly looping music clips.
    Aigai.com: CC0 can be filtered out.

  • ABOUT COVER MUSIC
    If you're doing it personally, just for your own entertainment, or performing it for free, then there's nothing to worry about.
    If a personal cover song is uploaded to the Internet and disseminated publicly, there are not many fans, and no commercial activities are involved (received advertisements), although it violates the copyright owner's right to disseminate information on the Internet, it generally does not affect it.
    However, if the number of fans reaches a certain level, the risk of being defended will be much higher.
    But if it belongs to a company and involves commercial purposes, the water meter will be checked, even if there are not many fans and no money is made.
    Moreover, if the cover song involves refilling lyrics and adapting, you also need to obtain the right to adapt the original work.
    The lyrics and music of the original work can be used in the cover, and the accompaniment and recording copyright of the original work cannot be involved. Therefore, most of the cover videos are performed by the author by adapting the original arrangement.

Reference: https://new.qq.com/rain/a/20200414A0RIFU00

2.4 Commercially Available Videos

  • Commercially available videos
    Zhiyu material has many original commercial videos, but you need to log in to download them.
    There are many other general foreign websites:
    Beachfront B-Roll, BottledVideo, Clipcanvas, CLIPSTILL, Mixkit, Motion Places, Pexels, Pixabay, SplitShire, Videezy, Videvo, Vidlery, Vidsplay, Youtube Free Video Clip, Coverr, CuteStockFootage, Dareful, IgniteMotion, Life of vids, Mazwai

  • About short videos
    Douyin, Kuaishou and other short video platforms will provide users with a soundtrack music library for users to choose a soundtrack.
    If the video is uploaded by an individual, and the content does not involve commercial purposes or profit, if there is a music copyright infringement problem, the platform will take care of it, and the user does not have to worry.
    If the organization is involved in profit, the short video platform will not provide any contract to the organization, so it will infringe.
    In September 2018, Douyin was interviewed by the National Copyright Administration, and 5,000+ copyrighted videos were removed from the shelves, and 10,000+ titles were blocked.
    Even the music downloaded by QQ Music and Netease Cloud Music is only for personal collection and cannot be used for commercial use. It is an infringement to use it in short videos.
    Commercial use may have to go to the music copyright website to pay for the purchase.
    Some anchors sing live on the platform, and the platform will be sued if there is no copyright.

  • About Station B, YoutuBe.
    Station B has different requirements for the duration and degree of use of materials for pure cut, mixed cut and other types of works.
    According to the experience of some UP owners, it is usually just a video that simply edits the content of the film and television (not the story itself). If the video is too long, it will be taken off the shelves due to copyright reasons.
    YouTube also has principles for the fair use of copyright, which is judged based on the proportion and proportion of the quoted part to the complete copyright work.
    In contrast, there are many videos on station B that show "removed from Youtube", but the original author's name is marked, and personal releases for non-commercial purposes generally do not constitute infringement.

Reference 1: https://www.163.com/dy/article/GOC1R22B0517NVO2.html
Reference 2, Muddy Water - Zhao Zhigong: https://www.lanjinger.com/d/137434

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Origin blog.csdn.net/qq_33957603/article/details/127767853