According to statistics, as of February 2023, a total of 31 provinces and municipalities across the country have issued 41 special plans or support policies for the Metaverse. The strong support for the Metaverse from local policies will push the Metaverse and digital people to a higher level of development. The "Metaverse Development Research Report Version 3.0" released by Tsinghua University shows that in 2021, the core industry scale of virtual digital humans will be about 33.6 billion yuan, with an average annual growth rate of 31%. The industry scale is expected to be 99.8 billion yuan in 2025. As of October 2022, the number of financing in the field of virtual digital humans has reached nearly 100, with an amount of about 12 billion yuan. Another market predicts that by 2026, the scale of China's AI digital human market will reach 10.24 billion yuan, and the market will show a trend of rapid growth.
At present, there are not many digital human industry whose main business is the digital human industry, and it is an emerging industry. There are currently two driving methods for digital human classification, one is device-driven, and the other is text-driven. Different driving methods have different prices. Of course, there is no optimal way, but it is only used in different scenarios. , there is a certain difference in the driving mode. Digital humans are divided into three categories. The main category is virtual image spokespersons, mainly for the display of images, such as Little C on CCTV. The second type is a digital human that is used for live broadcast and cannot interact, and the third type is a robot that can interact, which is currently the most commonly used robot in the field of live broadcast and games.
Digital Human Applications
At present, a large part of the digital human is used for live broadcasting. The digital human live broadcast can be broadcast 7*24 hours. Through digital modeling of real people, a fake digital human can be created, and the mouth shape perfectly matches, and real-life explanations can also be completed. During the live broadcast, it will automatically welcome fans, answer the barrage in a timely and intelligent manner, and realize the interactive dialogue between digital humans and virtual humans. Moreover, during the live broadcast, pictures and videos can be imported, and the automatic matching of the little yellow car can also be fully realized. If a digital human is used to broadcast live, a computer can start the broadcast, and there is no need to set up scenes, and there will be regular data pushes.
Applicable platform
Digital Human is suitable for most platforms, including Pinduoduo, Video Account, Xiaohongshu, Kuaishou, Douyin and other platforms, and can support live broadcasts on Taobao, Tmall and other large live broadcast platforms. At present, there is a demand for this kind of live broadcast, mainly some small and medium-sized stores, and some talent accounts. There are many merchants who want to live broadcast the same product on different platforms, but they need many anchors, and their financial resources cannot keep up. Now is the time for digital people to show their talents.
The effect of digital human live broadcast
In the digital human live broadcast room, the digital human can interact with the fans in the live broadcast room, and also explain the products and things that can be done manually, the digital human live broadcast can do, and in each live broadcast room, it can perfectly realize unmanned live broadcast, and can give the live broadcast room bring greater benefits. According to statistics, the digital human live broadcast room currently in use has brought in sales of 35 million in 3 months. With such dazzling data as support, the virtual digital human industry has shown great vitality. The industry brings more convenience and benefits.