This article focuses on several key points:
What is index sort?
How are the keywords laid out?
What is good content?
What content will participate in the ranking?
How to outperform the competition?
We all know that if we want to have a ranking, we must have an index, and if we have an index, we must participate in the index sorting. How about first explaining to the partners who are not very clear what index sorting is?
Before talking about indexing, let’s clarify one thing first, that is, how can our content enter the stage of index sorting and release ranking, and what is the premise of index sorting and release ranking, such as: Douyin search, Zhihu search, Baidu search, Xiaohong book search and more.
One: What is index sorting?
The basis for participating in the index is: the focus is on point 6;
how to lay out the keywords and what kind of content will participate in the ranking
Through the above logic diagram, it can be summarized as follows: inclusion does not mean ranking, ranking must be included, inclusion must participate in indexing to have ranking, participation in ranking is not necessarily stable.
The algorithms of search engines are constantly changing. There has been a saying in the industry: there will be an update iteration of the big algorithm at the end of each month, and an update iteration of the small algorithm at the end of each month. This is why the ranking has been unstable and fluctuating. .
[Here is an extension]
It is also understandable that the algorithm is fluctuating. After all, the needs of users are changing, the sorting must also change, and the content corresponding to the needs also needs to change. In addition to the prevalence of gray production, the road is one foot high, and the magic height is one foot high. The search algorithm is only Only constant changes will strike at the existing gray production, and every update iteration of the algorithm is a fatal blow to the gray production.
While cracking down on gray production, white hats will also suffer some setbacks, but as long as we optimize the content normally and do not touch some gray methods, we don’t need to pay attention to it, and it will automatically recover within 15-30 days, but if the algorithm is updated If you have used informal means to obtain ranking output content in the early stage, then you should be careful, delete the illegal content as soon as possible, submit the dead link, suspend a certain row of tools, and maintain the output of high-quality content, which can also be recovered.
So long-winded, how to lay out the keywords? What is premium content? What content will participate in the ranking? How to outperform the competition? Start to enter the core link! ! ! !
Two: how to layout keywords?
This should be divided into whole site layout and content page layout, large site layout and small site layout, or single page site layout. Different web page layouts have different forms.
Site keyword layout dry goods:
Keywords are divided into: visible keywords and invisible area keywords.
Density is divided into: visible keyword density, invisible keyword density.
Invisible keywords are divided into: head density, body density, footer density.
Visible area keywords are divided into: visual density, blind area density.
Visible keywords are divided into: subject, particle, verb.
The above (visible area keywords, visible keywords) may not be easy to understand, and they all have the same meaning, but in fact there is no direct connection between them, only indirect connection.
Three: What is high-quality content?
Can we understand high-quality content as: search for a certain keyword and rank on the first page of search results as high-quality content, (as shown in the figure below) [Please think about the above paragraph, and then continue reading].
Search【Which brand of facial mask is good】
How to layout the keywords, what kind of content will participate in the ranking
Four: What content will participate in the ranking?
Most partners should think like this: Content that helps users solve problems, content that is in demand, and original content will participate in the ranking.
Are the three rankings in the screenshot above for high-quality content? Does the current content also address user needs? So will it take priority to participate in the ranking?
<———Search for the answer———Move your little hands and continue to explore———>
Here is the answer to the previous thought:
Through the existing sorting analysis and conventional logic analysis, it can be seen whether the page really helps users solve the problem, or this webpage is just a substitute, because no better webpage can be found, so this webpage can only be used instead, so even if The one that ranks on the first page cannot be said to be a high-quality web page, nor can it be said to help users solve problems.
Five: How to surpass competitors? What kind of content will participate in the ranking?
Does the currently ranked webpage meet the needs of users? If we want to rank for this keyword, how should we go beyond it?
Real chestnuts:
For a search result, to identify whether the content solves the user's current problem, we can think like this.
[Thinking 1: User Psychology]
1. Who are the people searching for [Which brand of facial mask is good]?
2. What kind of results do consumers want to see when they search (which brand of mask is good)?
3. What form is used to prove that the mask of this brand is good?
Through the normal analysis above, you can list what you think of: [All methods that can prove that the mask is good are listed]
It is proved as follows:
1. Sales volume; (comparison of historical sales volume and current sales volume)
2. Brand; (a long history of brand creation)
3. Effect; (What special effects and functions does the mask have)
4. Price; (Compared with other mask prices above)
5. Comments; (Comments are like word-of-mouth, getting praise from people who have used the mask is the best weapon to prove this mask)
[Thinking 2: Competitor's website]
Search [Which brand of facial mask is good] The keyword frequency, density, position, website weight, collection time, domain name filing type, website establishment time, whether to publish pictures, etc. are analyzed on the home page.
Check the matching method through word segmentation (that is, do word segmentation processing)
By thinking about the second point of word segmentation in 2, we can get:
【Which brand of mask is good】
【Which brand of mask is good】
[Which brand of mask is good]
[Mask, which one is better?]
Next, we will count the matching form of word segmentation on competitors’ webpages and word frequency, density, and position after word segmentation. Due to time constraints, only the results are calculated here. For details, you can add WeChat (tying-20) to receive detailed video courses.
Here to correct most of the current methods of calculating density: (number of keywords/total number of words) * 100%. In fact, this is a wrong calculation method, and Baidu officials do not simply calculate density like this.
Not much nonsense, let's directly calculate the density of the screenshot below. Why does the three web pages rank first, and what is its density?
[Number one content]
How to lay out the keywords and what kind of content will participate in the ranking
The word matching and segmentation results obtained from the first webpage are: [mask, which brand is good]
Wherein the visible area:
Mask: 144 times
Which: 1 time
Good brand: 1 time
Invisible area:
Mask: 152 times
Which: 4 times
Good brand: 4 times
Then we calculate
visible:
The density of the "mask" is: 0.024
The density of "which" is: 0.0001
The density of "good brand" is: 0.0001
Invisible:
The density of the "mask" is: 0.025
The density of "which" is: 0.0006
The density of "good brand" is: 0.0006
Obtained visible: 0.0242; invisible: 0.0262;
"Which" in the word segmentation can not distinguish the category very well and can be removed respectively: 0.0241; 0.0256;
Among them, the visible contribution of "mask" is 0.024; the invisible contribution is 0.025;
Visible "good brand" contributed: 0.0001; invisible contributed 0,0006;
The webpage that ranks first in the search results is analyzed on the keywords and the final answer is:
"Mask" inverse file frequency log (1) = 0; density is: 0.024;
"That good" inverse file frequency log (1) = 0; the density is: 0.0001;
What is directly mentioned here is the method. The rest of the students can try to calculate by themselves. It must be reflected in the data, including the external ones mentioned above: domain name age, filing type, collection time, regular demand analysis, internal ones: word frequency, Density, location and more.
Official account search: (Zhang Shu has seo) see more dry goods!